How to do great social creative in a low bandwidth world

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@seth Date
introducing... MySpace Social Interaction Ads !\"#$%$&'()'*\"+,-./$&,-0+\"/
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Some Creative Rules
1/ Reverse the porn principle Create content to be shared, not consumed
2/ Make it easy to pass along.
3/ Ask interesting questions, dont make statements
4/ Allow your message to adapt to its environment.
5/ Focus on accuracy, not precision.
5 rules to great social creative 01 / Reverse the Porn Principle 02 / Make it easy to pass along 03 / Ask questions 04 / Allow your message to be adapted to its environment 05 / Focus on accuracy not precision
No more lonely ads. People are more interesting than things. Better for Users
Case Study: Self Service Twitter Ads