presentation for 2/22 panel on ads 2.0 at iab annual meeting

Ads 2.0 IAB Annual Meeting February 22, 2010

Today’s Panel: •  @Seth Goldstein Chairman at SocialMedia.com •  Tim Kendall Director, Monetization at Facebook •  Jed Nachman VP Sales at Yelp •  Anamitra Banerji Product Management, Monetization at Twitter

2005: Web 1.0 - Web 2.0 –  as per Tim OReilly

2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0 fake --> real pages --> people statements --> questions static images --> dynamic data generic --> personalized Google AdSense --> Facebook Connect banners --> updates keywords --> tweets CTR --> virality cookies --> identity behavioral targeting --> explicitly opting-in professional spots --> amateur videos megabytes of multimedia --> 140 characters of txt interrupt --> converse detract --> add value advertising --> content

Decimalization of Media Ratings Check-ins Likes Tweets

Decimalization of Advertising Who (identity) What (status) With Whom (social) Where (geo)

Today’s Panel

About SocialMedia.com What We Do SocialMedia.com powers a more personal, useful, and valuable type of advertising. Ours is the first solution to enable publishers like you to create and sell social ads. We Believe Ads created from the ideas, interests, and opinions shared among communities and people online are better Publishing Partners Advertiser Campaigns

Where?

With Whom?

Real Ads http://adserver01.socialmedia.com/fantasy-football.html

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presentation for 2/22 panel on ads 2.0 at iab annual meeting

by seth goldstein on Feb 20, 2010

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