presentation for 2/22 panel on ads 2.0 at iab annual meeting

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here is introduction i have prepared for monday 2/22 panel on ads 2.0 at iab annual meeting in carlsbad. http://www.iab.net/events_training/alm/agenda. participants include facebook, yelp and twitter.

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presentation for 2/22 panel on ads 2.0 at iab annual meeting

  1. 1. Ads 2.0 IAB Annual Meeting February 22, 2010
  2. 2. Today’s Panel: •  @Seth Goldstein Chairman at SocialMedia.com •  Tim Kendall Director, Monetization at Facebook •  Jed Nachman VP Sales at Yelp •  Anamitra Banerji Product Management, Monetization at Twitter
  3. 3. 2005: Web 1.0 - Web 2.0 –  as per Tim OReilly
  4. 4. 2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0 fake --> real pages --> people statements --> questions static images --> dynamic data generic --> personalized Google AdSense --> Facebook Connect banners --> updates keywords --> tweets CTR --> virality cookies --> identity behavioral targeting --> explicitly opting-in professional spots --> amateur videos megabytes of multimedia --> 140 characters of txt interrupt --> converse detract --> add value advertising --> content
  5. 5. Decimalization of Media Ratings Check-ins Likes Tweets
  6. 6. Decimalization of Advertising Who (identity) What (status) With Whom (social) Where (geo)
  7. 7. Today’s Panel
  8. 8. About SocialMedia.com What We Do SocialMedia.com powers a more personal, useful, and valuable type of advertising. Ours is the first solution to enable publishers like you to create and sell social ads. We Believe Ads created from the ideas, interests, and opinions shared among communities and people online are better Publishing Partners Advertiser Campaigns
  9. 9. Where?
  10. 10. With Whom?
  11. 11. Real Ads http://adserver01.socialmedia.com/fantasy-football.html

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