Your SlideShare is downloading. ×
Seth Godin Presentation - March 11
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seth Godin Presentation - March 11

7,191
views

Published on

Forum Discussion

Forum Discussion


7 Comments
58 Likes
Statistics
Notes
  • I enjoyed the presentation, really well created!
    http://www.constructionaccidentlawyers.org/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'm all for emotional insight/buy-ology/psychographic thinking - but do you really believe 'Facts are irrelevant' and 'Consumer is not purchasing the physical product'? It's not an either/ or proposition. It's a mixture of both. The product has 2 meet it's core function for the 'associated feeling' to take root.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I think it is a simple presentation with no Jazz and he is making so much sense. Even though many of us know these already but when i read it i can feel his energy. Especially speaking your heart piece. Kudos Seth to your great ability to articulate your thoughts in such a simple language.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good presentation, useful info for a non marketeer
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Kept my attention. Very clear - loved it!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
7,191
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
856
Comments
7
Likes
58
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. The Abundance of Choice
  • 3. The Market Has Changed
    • We
    • Have
    • everything
    • we
    • NEED
    • So now,
    • we
    • buy what
    • we
    • WANT
  • 4. What we want is determined by what we believe … which is where storytelling comes into the picture
  • 5. Stories
    • Don’t tell facts, tell stories
    • Stories make it easier to understand the world
    • Stories are the only way to spread an idea
  • 6. You can determine if you… Tell stories that become Irrelevant Tell stories that spread It all depends on how you tell it your story.
  • 7. Can a pair (or many pairs) of shoes really change your life?
  • 8. YES
    • If you believe they can.
    • Facts are irrelevant – what matters is what the consumer thinks and believes
  • 9. A Key Point
    • The consumer is not purchasing the physical product
    • The consumer is purchasing the feeling associated with the product
  • 10. A Great Story…
    • Is True
    • Makes a Promise
    • Is Trusted
    • Are Subtle
    • Not factual but consistent and authentic
    • Fun, money, safety, shortcuts
    • Must earn credibility
    • Marketer tells himself the lie so the message is released progressively
  • 11. A Great Story…
    • Happens Fast
    • Appeal to Senses
    • Aimed Specifically
    • Don’t Contradict Themselves
    • They sync with expectations upon first impressions and just click
    • Not to Logic
    • Stories that try to appeal to everyone, appeal to no-one
    • Because consumers are clever
  • 12. Most importantly,
    • A Great Story agrees with
    • a consumer’s existing worldview
    • &
    • Needs to be told with
    (heart)
  • 13. The Secret…
    • 1.) Their Worldview and Frames got there before you did
    • -frame your story to accommodate it
    • -know that it can change over time
    • -your product should reinforce existing worldviews
  • 14. The Secret…
    • 2.) People only notice the new
    • - compare things to Status Quo
    • - we try to predict what’s coming next
    • Cognitive Dissonance – selective perception
  • 15. The Secret…
    • 3.) First Impressions
    • don’t know when it will happen which is why authenticity matters
    • 99% -> no impression
    • The only solution to a bad first impression is strong personal interaction
  • 16. The Secret…
    • 4.) Tell stories you believe
    • Everything in the organization must support the story
    • Never be inconsistent or unclear
    • 5.) Be Authentic
    • - Fraud is not the same as a Fib
  • 17. Final Points
    • Don’t compete with an established story
    • Test for Authenticity by stepping in someone’s shoes
    • Otherwise, you will experience
    • http://www.youtube.com/watch?v=XCoaBN6iOu0
    • You know you’ve succeeded when the story comes true!
  • 18. Finito!

×