How is ITV branded? By Li, Kayleigh and Emily
Branding: <ul><li>Manages relationship between consumers and producers.  </li></ul><ul><li>Helps viewer choose. </li></ul>...
ITV1 History: <ul><li>Source: Johnson, Catherine and Rob Turnock (eds.) (2005)  ITV Cultures: Independent Television Over ...
ITV 2 History: <ul><li>Time line: 1998- Present </li></ul><ul><li>Re-branded in 2006- Lime green, “young fresh feel to it....
Public Service Broadcasting: <ul><li>How does ITV conform to PSB? </li></ul><ul><li>The range of programmes they provide: ...
Flow (Raymond Williams): <ul><li>A process that leads us from programme to programme. </li></ul><ul><li>Depends upon sched...
Channel Identity and Idents: <ul><li>A way of branding. </li></ul><ul><li>Identifies the channel and sends a signal to the...
Scheduling: <ul><li>Friday 11th November 2011: Prime time television 8pm-9pm. </li></ul><ul><li>ITV1 and ITV2 </li></ul><u...
ITV 1: 8.00pm-8.30pm Wild Britain With Ray Mears <ul><li>A documentary after a soap and before the next. </li></ul><ul><li...
ITV2: 8.00pm-8.30pm New You’ve Been Framed <ul><li>History: 1990- Present </li></ul><ul><li>Comedy/ Entertainment  </li></...
ITV1: 8.30pm-9.00pm Coronation Street <ul><li>Long running history: 1960- Present </li></ul><ul><li>Popular and consistent...
ITV2: 8.30pm-9.00pm Harry Hill’s TV Burp <ul><li>History: 2002- Present </li></ul><ul><li>Satirical comedy: Mocks other te...
OFCOM and Censorship <ul><li>Communications Act 2003: Ofcom should ‘further the interests of citizens and of consumers’. <...
Further Questions <ul><li>How far is the ITV brand recognizable by its programming alone? </li></ul><ul><li>How far is adv...
Bibliography <ul><li>Brownrigg, Mark and Peter Meech. (2002) ‘From Fanfare to Funfair: The Changing Sound World of UK Tele...
Bibliography Continued… <ul><li>Lay. Samantha. (2002)  British Social Realism: From Documentary to Brit-Grit,  London: Wal...
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slides from a presentation by students taking the level 2 module 'Screen Media' on the Media Culture and Practice degree at UWE Bristol

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Itv presentation

  1. 1. How is ITV branded? By Li, Kayleigh and Emily
  2. 2. Branding: <ul><li>Manages relationship between consumers and producers. </li></ul><ul><li>Helps viewer choose. </li></ul><ul><li>Promotes loyalty. </li></ul><ul><li>http://www.itvmedia.co.uk/ </li></ul><ul><li>This website allows us to see ITV’s programmes, the target audience and who would be interested on advertising on the channel at that time. </li></ul>
  3. 3. ITV1 History: <ul><li>Source: Johnson, Catherine and Rob Turnock (eds.) (2005) ITV Cultures: Independent Television Over 50 Years , Maidenhead: Open University Press </li></ul><ul><li>Time line: 1955- Present </li></ul><ul><li>Consider when first broadcasted and the changes throughout time. </li></ul>
  4. 4. ITV 2 History: <ul><li>Time line: 1998- Present </li></ul><ul><li>Re-branded in 2006- Lime green, “young fresh feel to it.” </li></ul><ul><li>Target audience: Younger </li></ul><ul><li>BARB statistics on ratings of popular shows </li></ul>
  5. 5. Public Service Broadcasting: <ul><li>How does ITV conform to PSB? </li></ul><ul><li>The range of programmes they provide: From children’s television, news, documentaries, drama’s, soaps, reality and trash TV. </li></ul><ul><li>Scannell, Paddy. (1989) ‘Public Service Broadcasting and Modern Public Life’ in Media Culture and Society , Vol. 11 No. 2, pp 135- 166 </li></ul>
  6. 6. Flow (Raymond Williams): <ul><li>A process that leads us from programme to programme. </li></ul><ul><li>Depends upon scheduling and traditional times that certain programmes are expected to be on. </li></ul><ul><li>Look into relationship with advertising and idents. </li></ul><ul><li>Establish the relationship between institutions, technologies and cultural forms and practices. </li></ul>
  7. 7. Channel Identity and Idents: <ul><li>A way of branding. </li></ul><ul><li>Identifies the channel and sends a signal to the target audience. </li></ul><ul><li>Certain idents that reflect the next programme. </li></ul><ul><li>Brownrigg, Mark and Peter Meech. (2002) ‘From Fanfare to Funfair: The Changing Sound World of UK Television’ in Popular Music, Vol. 21 No 3, pp 345-35 </li></ul>
  8. 8. Scheduling: <ul><li>Friday 11th November 2011: Prime time television 8pm-9pm. </li></ul><ul><li>ITV1 and ITV2 </li></ul><ul><li>Assumes a certain audience at this time. Before watershed but after the news. </li></ul><ul><li>Ellis, John. (2000) ‘Scheduling: The Last Creative Act in Television?’ in Media Culture and Society . Vol. 22 No. 1, pp 25-38 </li></ul>
  9. 9. ITV 1: 8.00pm-8.30pm Wild Britain With Ray Mears <ul><li>A documentary after a soap and before the next. </li></ul><ul><li>Ident of yellow flowers in the field before: http://www.youtube.com/watch?v=eeSEwdnumQg </li></ul><ul><li>Hill, Annette. (2007) Restyling Factual TV: Audiences and News , Documentary and Reality Genres , London: Routledge </li></ul>
  10. 10. ITV2: 8.00pm-8.30pm New You’ve Been Framed <ul><li>History: 1990- Present </li></ul><ul><li>Comedy/ Entertainment </li></ul><ul><li>Low Cultural Capital: Any one can laugh along/understand </li></ul><ul><li>Mills, Brett. (2010) ‘Invisible Television: No One Wants to Talk About Even Though Lots of People Watch Them’ in Critical Studies in Television: Scholarly Studies in Small Screen Fictions, Vol 5, No. 1, pp. 1-16. </li></ul>
  11. 11. ITV1: 8.30pm-9.00pm Coronation Street <ul><li>Long running history: 1960- Present </li></ul><ul><li>Popular and consistent audience: BARB figures. </li></ul><ul><li>Social realism: Reflects real life. Discussed Remembrance day. </li></ul><ul><li>Lay. Samantha. (2002) British Social Realism: From Documentary to Brit-Grit, London: Wallflower </li></ul>
  12. 12. ITV2: 8.30pm-9.00pm Harry Hill’s TV Burp <ul><li>History: 2002- Present </li></ul><ul><li>Satirical comedy: Mocks other television programmes. </li></ul><ul><li>http://www. tv-burp . com/ </li></ul><ul><li>Leggot, James. (2010) ‘There’s Only One Way to Find Out: Harry Hill’s TV Burp and the Rescue of Invisible Television’ in Critical Studies in Television: Scholarly Studies in Small Screen Fictions, Vol 5, No. 1, pp.1-16 </li></ul>
  13. 13. OFCOM and Censorship <ul><li>Communications Act 2003: Ofcom should ‘further the interests of citizens and of consumers’. </li></ul><ul><li>From a passive audience to an active audience. </li></ul><ul><li>How much is censored to protect from obscenity? </li></ul><ul><li>Watershed programmes. </li></ul><ul><li>What has been complained about to Ofcom? </li></ul>
  14. 14. Further Questions <ul><li>How far is the ITV brand recognizable by its programming alone? </li></ul><ul><li>How far is advertising associated with television brands? </li></ul><ul><li>What would be the differences if we were to look at the two channels earlier/later in the day? </li></ul><ul><li>What attracts audiences to a TV brand over another? </li></ul><ul><li>How do specific television genres influence the idents used? </li></ul>
  15. 15. Bibliography <ul><li>Brownrigg, Mark and Peter Meech. (2002) ‘From Fanfare to Funfair: The Changing Sound World of UK Television’ in Popular Music, Vol. 21 No 3, pp 345-35 </li></ul><ul><li>Ellis, John. (2000) ‘Scheduling: The Last Creative Act in Television?’ in Media Culture and Society . Vol. 22 No. 1, pp 25-38 </li></ul><ul><li>Hill, Annette. (2007) Restyling Factual TV: Audiences and News , Documentary and Reality Genres , London: Routledge </li></ul><ul><li>Johnson, Catherine and Rob Turnock (eds.) (2005) ITV Cultures: Independent Television Over 50 Years , Maidenhead: Open University Press </li></ul>
  16. 16. Bibliography Continued… <ul><li>Lay. Samantha. (2002) British Social Realism: From Documentary to Brit-Grit, London: Wallflower </li></ul><ul><li>Leggot, James. (2010) ‘There’s Only One Way to Find Out: Harry Hill’s TV Burp and the Rescue of Invisible Television’ in Critical Studies in Television: Scholarly Studies in Small Screen Fictions, Vol 5, No. 1, pp.1-16 </li></ul><ul><li>Mills, Brett. (2010) ‘Invisible Television: No One Wants to Talk About Even Though Lots of People Watch Them’ in Critical Studies in Television: Scholarly Studies in Small Screen Fictions, Vol 5, No. 1, pp. 1-16. </li></ul><ul><li>Scannell, Paddy. (1989) ‘Public Service Broadcasting and Modern Public Life’ in Media Culture and Society , Vol. 11 No. 2, pp 135- 166 </li></ul>

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