VC/PE: Managing Your Online Identity

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This is a presentation I gave at a Reuters seminar on using social media to manage your private equity or venture capital firm's online identity.

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VC/PE: Managing Your Online Identity

  1. 1. <ul><li>Managing Your Firm’s Online Identity </li></ul><ul><li>Seth Levine </li></ul><ul><li>Foundry Group </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  2. 2. Many firms are already blogging… ©2009, Foundry Group LLC, Proprietary and Confidential
  3. 3. … and using social media ©2009, Foundry Group LLC, Proprietary and Confidential
  4. 4. VC partners using social media ©2009, Foundry Group LLC, Proprietary and Confidential
  5. 5. Foundry Group’s use of social media ©2009, Foundry Group LLC, Proprietary and Confidential
  6. 6. Foundry Group’s use of social media ©2009, Foundry Group LLC, Proprietary and Confidential
  7. 7. Some of the benefits to blogging ©2009, Foundry Group LLC, Proprietary and Confidential
  8. 8. Why people come to our blog ©2009, Foundry Group LLC, Proprietary and Confidential People come to our blog to learn about: <ul><ul><li>our companies </li></ul></ul><ul><ul><li>our investment focus </li></ul></ul><ul><ul><li>our themes </li></ul></ul>
  9. 9. How to have a successful venture blog <ul><li>Be clear about your motives </li></ul><ul><li>Full buy-in from your partners </li></ul><ul><li>Set boundaries </li></ul><ul><li>Figure out your editorial control </li></ul><ul><li>Create original content </li></ul><ul><li>Be regular </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  10. 10. Even if you don’t want to participate <ul><li>People are talking about you and your portfolio companies . . . </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  11. 11. <ul><li>. . . right now </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  12. 12. Technologies to help you pay attention <ul><li>Gist </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  13. 13. Technologies to help you pay attention <ul><li>Filtrbox </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential
  14. 14. Final Thoughts <ul><li>Engage </li></ul><ul><li>Thoughtfully </li></ul><ul><li>Now </li></ul>©2009, Foundry Group LLC, Proprietary and Confidential

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