Managing Your Firm’s Online Identity Seth Levine Foundry Group ©2009, Foundry Group LLC, Proprietary and Confidential

Managing Your Firm’s Online Identity

Seth Levine

Foundry Group

Many firms are already blogging… ©2009, Foundry Group LLC, Proprietary and Confidential

… and using social media ©2009, Foundry Group LLC, Proprietary and Confidential

VC partners using social media ©2009, Foundry Group LLC, Proprietary and Confidential

Foundry Group’s use of social media ©2009, Foundry Group LLC, Proprietary and Confidential

Foundry Group’s use of social media ©2009, Foundry Group LLC, Proprietary and Confidential

Some of the benefits to blogging ©2009, Foundry Group LLC, Proprietary and Confidential

Why people come to our blog ©2009, Foundry Group LLC, Proprietary and Confidential People come to our blog to learn about: our companies our investment focus our themes

our companies

our investment focus

our themes

How to have a successful venture blog Be clear about your motives Full buy-in from your partners Set boundaries Figure out your editorial control Create original content Be regular ©2009, Foundry Group LLC, Proprietary and Confidential

Be clear about your motives

Full buy-in from your partners

Set boundaries

Figure out your editorial control

Create original content

Be regular

Even if you don’t want to participate People are talking about you and your portfolio companies . . . ©2009, Foundry Group LLC, Proprietary and Confidential

People are talking about you and your portfolio companies . . .

. . . right now ©2009, Foundry Group LLC, Proprietary and Confidential

. . . right now

Technologies to help you pay attention Gist ©2009, Foundry Group LLC, Proprietary and Confidential

Gist

Technologies to help you pay attention Filtrbox ©2009, Foundry Group LLC, Proprietary and Confidential

Filtrbox

Final Thoughts Engage Thoughtfully Now ©2009, Foundry Group LLC, Proprietary and Confidential

Engage

Thoughtfully

Now