Web 2.0 and Journalism J 349T Writing for Online Publication School of Journalism, Texas at Austin Seth C. Lewis [email_ad...
What is Web 2.0? <ul><li>Many varied definitions: </li></ul><ul><ul><li>“…  refers to online media that operate as a partn...
Characteristics of a Web 2.0 site <ul><li>Architecture:  Web  is  the platform; distributed, open-source feel to the softw...
Creating platforms, not content <ul><li>Now, it’s all about  open  — open-source, open standards, open to everyone. No gat...
 
Key terms to know <ul><li>Blog </li></ul><ul><li>User-generated content </li></ul><ul><li>Mobile/Moblogging </li></ul><ul>...
 
What’s old, what’s new Source: Tim O’Reilly, 2005
New tools online <ul><li>Facebook or MySpace – set up groups; post content; stay in touch </li></ul><ul><li>del.icio.us  -...
OK, nice. So what for journalism? <ul><li>Readers </li></ul><ul><li>Advertisers </li></ul><ul><li>Reporters </li></ul>
Readers <ul><li>Media abundance, information overload </li></ul><ul><li>Entertainment everywhere; why choose news? </li></...
Advertising <ul><li>Dilution and segmentation of audience base </li></ul><ul><li>Importance of search and Google’s AdSense...
Reporting <ul><li>You must know how Google works </li></ul><ul><li>How are your stories found online? Every page becomes a...
Looking ahead this semester <ul><li>Next up: </li></ul><ul><ul><li>Digital culture </li></ul></ul><ul><ul><li>Convergence ...
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Web 2.0 and Journalism

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Web 2.0 and Journalism

  1. 1. Web 2.0 and Journalism J 349T Writing for Online Publication School of Journalism, Texas at Austin Seth C. Lewis [email_address]
  2. 2. What is Web 2.0? <ul><li>Many varied definitions: </li></ul><ul><ul><li>“… refers to online media that operate as a partnership, or interactively, with the consumer” (PEJ report) </li></ul></ul><ul><ul><li>“… encapsulates the idea of the proliferation of interconnectivity and social interactions on the Web” (Wikipedia) </li></ul></ul><ul><ul><li>Originally coined by Tim O’Reilly </li></ul></ul>
  3. 3. Characteristics of a Web 2.0 site <ul><li>Architecture: Web is the platform; distributed, open-source feel to the software </li></ul><ul><li>Participation : End-users play key role in creating , rating and debating content </li></ul><ul><li>Network effects: Value added as people use it </li></ul><ul><li>Dynamic content: Metadata, mashups, etc. </li></ul><ul><li>Rich user interface </li></ul><ul><li>Collectivity: The crowd knows more than any one person individually </li></ul>
  4. 4. Creating platforms, not content <ul><li>Now, it’s all about open — open-source, open standards, open to everyone. No gates. </li></ul><ul><li>Web publishers create platforms and let users create the content </li></ul><ul><li>No more one-way communication; interactivity is the norm </li></ul><ul><li>From sealed-off information silos to empty warehouses waiting to be filled with “stuff” </li></ul><ul><li>Source: Mark Briggs, “Journalism 2.0” </li></ul>
  5. 6. Key terms to know <ul><li>Blog </li></ul><ul><li>User-generated content </li></ul><ul><li>Mobile/Moblogging </li></ul><ul><li>Mashup </li></ul><ul><li>RSS </li></ul><ul><li>Tag/ Tag Cloud </li></ul><ul><li>Podcast/Vcast </li></ul><ul><li>Wiki </li></ul><ul><li>Web-first journalism </li></ul><ul><li>Programmer/Journalist </li></ul><ul><li>Open Social </li></ul><ul><li>Widgets </li></ul>
  6. 8. What’s old, what’s new Source: Tim O’Reilly, 2005
  7. 9. New tools online <ul><li>Facebook or MySpace – set up groups; post content; stay in touch </li></ul><ul><li>del.icio.us - social bookmark manager </li></ul><ul><li>Twitter </li></ul><ul><li>Niche social networks </li></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Flickr/Picasa – photo sharing sites </li></ul><ul><li>Web Resizer – www.webresizer.com - online tool for optimizing size of photos for the Web </li></ul><ul><li>Google Pages – pages.google.com - free, easy way to create a Web site; some limitations </li></ul><ul><li>Wikipedia - wisdom of crowd vs. gatekeepers </li></ul><ul><li>Mobile: Stream live video via from cellphone via Qik </li></ul>
  8. 10. OK, nice. So what for journalism? <ul><li>Readers </li></ul><ul><li>Advertisers </li></ul><ul><li>Reporters </li></ul>
  9. 11. Readers <ul><li>Media abundance, information overload </li></ul><ul><li>Entertainment everywhere; why choose news? </li></ul><ul><li>Shift from passive to active audience </li></ul><ul><li>TPFKATA </li></ul><ul><li>“ News is a conversation, not a lecture” </li></ul><ul><li>Digg Effect on news (most e-mailed, etc.) </li></ul>
  10. 12. Advertising <ul><li>Dilution and segmentation of audience base </li></ul><ul><li>Importance of search and Google’s AdSense </li></ul><ul><li>What works: HuffPost’s “mullet strategy” </li></ul><ul><li>Can news outlets “sell” readers anymore? </li></ul>
  11. 13. Reporting <ul><li>You must know how Google works </li></ul><ul><li>How are your stories found online? Every page becomes a homepage </li></ul><ul><li>Search engine optimization (SEO) </li></ul><ul><li>Metadata, tagging, folksonomies </li></ul><ul><li>From gatekeeping to gatewatching … to cultivator of community and content </li></ul>
  12. 14. Looking ahead this semester <ul><li>Next up: </li></ul><ul><ul><li>Digital culture </li></ul></ul><ul><ul><li>Convergence culture </li></ul></ul><ul><li>What do they mean for newswork? </li></ul><ul><li>State of the (pro + citizen) news media </li></ul><ul><li>Emerging forms of journalism online </li></ul><ul><li>Toward a Web 3.0 of mobile journalism? </li></ul>

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