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Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
Leveraging Social to impact Search
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Leveraging Social to impact Search

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Presentation at Social Media Week Singapore, Feb 2012

Presentation at Social Media Week Singapore, Feb 2012

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Transcript

  • 1. INTRODUCTIONAegis Media is one of the largest marketing services groups globally withfocus on helping clients embrace and benefit from the digital revolution • We have invested US$ 4.3 billion dollars on behalf of our clients in mediaIsobar is a global digital creative agency and iProspect is a globalperformance marketing agency • Together we work across clients on Social + Search mantra • Isobar awarded Campaign APAC Digital Agency of the Year for 2011
  • 2. SEARCH EVOLUTIONTraditional • Search as we have known it since the dawn of the webReal-time • Content is discoverable as it is uploaded online • Shows results as you type, saves 2-5 seconds perInstant search • Inclusion of activity and content from your social graphSocial to your searchSocial Network • Search within a social network
  • 3. REAL-TIME SEARCH
  • 4. INSTANT SEARCH
  • 5. SOCIAL SEARCH
  • 6. SOCIAL IMPROVES IMPACT
  • 7. SEARCH AND SOCIAL “Endorsement” “Advocacy” NOTE : Google’s ZMOT graphic used as the base
  • 8. THE NEW QUESTION HOW DOES YOUR BRAND PERFORM IN REAL-TIME SOCIAL SEARCH?
  • 9. • pictures in Flickr, Instagram, PinterestSocial objects • videos on YouTube • likes, check-ins etc in Facebook are the • bookmarks in Delicious catalysts to • reviews in Yelp, Hungrygowhereconversations • subject matter in Ning • thoughts shared in blogs • endorsements on Twitter
  • 10. BRAND SOCIAL CURRENCY Brand Loyalty Social CurrencySource : Whitepaper by Vivaldi Partners ‘Social Currency’http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • 11. UGC AS SOCIAL OBJECTS
  • 12. SOCIAL IMPROVES CURRENCY
  • 13. SOCIAL MEDIA OPTIMIZATION (SMO) The distribution of social objectsand their ability to rise to the top of any related search query, where and when its performed.SEO + SMO : Amplified findability in the traditional and social web SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  • 14. SYNDICATION IS KEY SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  • 15. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  • 16. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  • 17. EVENTUALLY GENERATING VALUABLESOCIAL BRAND CURRENCY SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)
  • 18. THANK YOU!

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