INTRODUCTIONAegis Media is one of the largest marketing services groups globally withfocus on helping clients embrace and ...
SEARCH EVOLUTIONTraditional      • Search as we have known it since the dawn of the webReal-time        • Content is disco...
REAL-TIME SEARCH
INSTANT SEARCH
SOCIAL SEARCH
SOCIAL IMPROVES IMPACT
SEARCH AND SOCIAL              “Endorsement”                  “Advocacy”     NOTE : Google’s ZMOT graphic used as the base
THE NEW QUESTION  HOW DOES YOUR BRAND  PERFORM IN REAL-TIME    SOCIAL SEARCH?
• pictures in Flickr, Instagram,                   PinterestSocial objects   • videos on YouTube                 • likes, ...
BRAND SOCIAL CURRENCY Brand Loyalty                 Social CurrencySource : Whitepaper by Vivaldi Partners ‘Social Currenc...
UGC AS SOCIAL OBJECTS
SOCIAL IMPROVES CURRENCY
SOCIAL MEDIA OPTIMIZATION (SMO) The distribution of social objectsand their ability to rise to the top of any related sear...
SYNDICATION IS KEY   SOURCE : Brian Solis thought leadership content on SMO with Hubspot
AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
EVENTUALLY GENERATING VALUABLESOCIAL BRAND CURRENCY        SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)
THANK YOU!
Leveraging Social to impact Search
Leveraging Social to impact Search
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Leveraging Social to impact Search

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Presentation at Social Media Week Singapore, Feb 2012

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Leveraging Social to impact Search

  1. 1. INTRODUCTIONAegis Media is one of the largest marketing services groups globally withfocus on helping clients embrace and benefit from the digital revolution • We have invested US$ 4.3 billion dollars on behalf of our clients in mediaIsobar is a global digital creative agency and iProspect is a globalperformance marketing agency • Together we work across clients on Social + Search mantra • Isobar awarded Campaign APAC Digital Agency of the Year for 2011
  2. 2. SEARCH EVOLUTIONTraditional • Search as we have known it since the dawn of the webReal-time • Content is discoverable as it is uploaded online • Shows results as you type, saves 2-5 seconds perInstant search • Inclusion of activity and content from your social graphSocial to your searchSocial Network • Search within a social network
  3. 3. REAL-TIME SEARCH
  4. 4. INSTANT SEARCH
  5. 5. SOCIAL SEARCH
  6. 6. SOCIAL IMPROVES IMPACT
  7. 7. SEARCH AND SOCIAL “Endorsement” “Advocacy” NOTE : Google’s ZMOT graphic used as the base
  8. 8. THE NEW QUESTION HOW DOES YOUR BRAND PERFORM IN REAL-TIME SOCIAL SEARCH?
  9. 9. • pictures in Flickr, Instagram, PinterestSocial objects • videos on YouTube • likes, check-ins etc in Facebook are the • bookmarks in Delicious catalysts to • reviews in Yelp, Hungrygowhereconversations • subject matter in Ning • thoughts shared in blogs • endorsements on Twitter
  10. 10. BRAND SOCIAL CURRENCY Brand Loyalty Social CurrencySource : Whitepaper by Vivaldi Partners ‘Social Currency’http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  11. 11. UGC AS SOCIAL OBJECTS
  12. 12. SOCIAL IMPROVES CURRENCY
  13. 13. SOCIAL MEDIA OPTIMIZATION (SMO) The distribution of social objectsand their ability to rise to the top of any related search query, where and when its performed.SEO + SMO : Amplified findability in the traditional and social web SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  14. 14. SYNDICATION IS KEY SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  15. 15. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  16. 16. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  17. 17. EVENTUALLY GENERATING VALUABLESOCIAL BRAND CURRENCY SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)
  18. 18. THANK YOU!
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