Leveraging Social to impact Search

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Presentation at Social Media Week Singapore, Feb 2012

Presentation at Social Media Week Singapore, Feb 2012

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  • 1. INTRODUCTIONAegis Media is one of the largest marketing services groups globally withfocus on helping clients embrace and benefit from the digital revolution • We have invested US$ 4.3 billion dollars on behalf of our clients in mediaIsobar is a global digital creative agency and iProspect is a globalperformance marketing agency • Together we work across clients on Social + Search mantra • Isobar awarded Campaign APAC Digital Agency of the Year for 2011
  • 2. SEARCH EVOLUTIONTraditional • Search as we have known it since the dawn of the webReal-time • Content is discoverable as it is uploaded online • Shows results as you type, saves 2-5 seconds perInstant search • Inclusion of activity and content from your social graphSocial to your searchSocial Network • Search within a social network
  • 3. REAL-TIME SEARCH
  • 4. INSTANT SEARCH
  • 5. SOCIAL SEARCH
  • 6. SOCIAL IMPROVES IMPACT
  • 7. SEARCH AND SOCIAL “Endorsement” “Advocacy” NOTE : Google’s ZMOT graphic used as the base
  • 8. THE NEW QUESTION HOW DOES YOUR BRAND PERFORM IN REAL-TIME SOCIAL SEARCH?
  • 9. • pictures in Flickr, Instagram, PinterestSocial objects • videos on YouTube • likes, check-ins etc in Facebook are the • bookmarks in Delicious catalysts to • reviews in Yelp, Hungrygowhereconversations • subject matter in Ning • thoughts shared in blogs • endorsements on Twitter
  • 10. BRAND SOCIAL CURRENCY Brand Loyalty Social CurrencySource : Whitepaper by Vivaldi Partners ‘Social Currency’http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html
  • 11. UGC AS SOCIAL OBJECTS
  • 12. SOCIAL IMPROVES CURRENCY
  • 13. SOCIAL MEDIA OPTIMIZATION (SMO) The distribution of social objectsand their ability to rise to the top of any related search query, where and when its performed.SEO + SMO : Amplified findability in the traditional and social web SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  • 14. SYNDICATION IS KEY SOURCE : Brian Solis thought leadership content on SMO with Hubspot
  • 15. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  • 16. AND SO IS BRINGING POSITIVE SOCIALOBJECTS ONTO OWNED MEDIA
  • 17. EVENTUALLY GENERATING VALUABLESOCIAL BRAND CURRENCY SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)
  • 18. THANK YOU!