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Mobile Marketing - Best Practices
 

Mobile Marketing - Best Practices

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This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers ...

This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers face with Mobile Marketing, and top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing.

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    Mobile Marketing - Best Practices Mobile Marketing - Best Practices Presentation Transcript

    • Mobile MarketingBenchmark Report
      Key Findings Deck
      Publication Date: 1/2011
      1
    • Insights and Best Practices from Top Performers
      Top 3 reasons Top Performers use Mobile Marketing
      Top 3 tactics Top Performers use to outperform peers with Mobile Marketing initiatives
      Most common challenge Top Performers face with Mobile Marketing
      Top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing initiatives
      2
      What’s In This Deck?
    • Increase return on marketing investment
      Increase customer acquisition
      Increase store / website traffic
      Reasons to Implement
      3
      *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
      **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
    • Create compelling campaigns
      Require a customer call-to-action
      Provide appropriate incentives for participating
      Value Drivers
      4
      *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
      **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
    • Generating the right creative idea
      Securing the right vendors and partners
      Making the case in terms of ROI
      Challenges
      5
      *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
    • Number of call-to-action responses / period
      Audience growth rate
      Coupon or code redemption rate
      CPM/CPC/CPA calculations
      Return on marketing investment
      Volume of website / store traffic
      Performance Metrics
      6
      *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
      **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
    • Download the Full Benchmark Report for Free (with complete vendor landscape)
      7
      http://bit.ly/hA6PFL
    • Gleansight: Social Media Marketing
      Gleansight: Lead Nurturing
      Deep Dive: What’s Unique (and What Should Seem Familiar) about Mobile Marketing
      Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know
      Related Research from Gleanster
      8