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Mobile MarketingBenchmark Report<br />Key Findings Deck<br />Publication Date: 1/2011<br />1<br />
Insights and Best Practices from Top Performers<br />Top 3 reasons Top Performers use Mobile Marketing<br />Top 3 tactics ...
Increase return on marketing investment<br />Increase customer acquisition<br />Increase store / website traffic<br />Reas...
Create compelling campaigns<br />Require a customer call-to-action<br />Provide appropriate incentives for participating<b...
Generating the right creative idea<br />Securing the right vendors and partners<br />Making the case in terms of ROI<br />...
Number of call-to-action responses / period<br />Audience growth rate<br />Coupon or code redemption rate<br />CPM/CPC/CPA...
Download the Full Benchmark Report for Free (with complete vendor landscape)<br />7<br />http://bit.ly/hA6PFL<br />
Gleansight: Social Media Marketing<br />Gleansight: Lead Nurturing<br />Deep Dive: What’s Unique (and What Should Seem Fam...
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Mobile Marketing - Best Practices

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This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers face with Mobile Marketing, and top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing.

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Transcript of "Mobile Marketing - Best Practices"

  1. 1. Mobile MarketingBenchmark Report<br />Key Findings Deck<br />Publication Date: 1/2011<br />1<br />
  2. 2. Insights and Best Practices from Top Performers<br />Top 3 reasons Top Performers use Mobile Marketing<br />Top 3 tactics Top Performers use to outperform peers with Mobile Marketing initiatives<br />Most common challenge Top Performers face with Mobile Marketing<br />Top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing initiatives<br />2<br />What’s In This Deck?<br />
  3. 3. Increase return on marketing investment<br />Increase customer acquisition<br />Increase store / website traffic<br />Reasons to Implement<br />3<br />*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers. <br />
  4. 4. Create compelling campaigns<br />Require a customer call-to-action<br />Provide appropriate incentives for participating<br />Value Drivers<br />4<br />*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers. <br />
  5. 5. Generating the right creative idea<br />Securing the right vendors and partners<br />Making the case in terms of ROI<br />Challenges<br />5<br />*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.<br />
  6. 6. Number of call-to-action responses / period<br />Audience growth rate<br />Coupon or code redemption rate<br />CPM/CPC/CPA calculations<br />Return on marketing investment<br />Volume of website / store traffic<br />Performance Metrics<br />6<br />*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers. <br />
  7. 7. Download the Full Benchmark Report for Free (with complete vendor landscape)<br />7<br />http://bit.ly/hA6PFL<br />
  8. 8. Gleansight: Social Media Marketing<br />Gleansight: Lead Nurturing<br />Deep Dive: What’s Unique (and What Should Seem Familiar) about Mobile Marketing<br />Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know<br />Related Research from Gleanster<br />8<br />
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