Mobile Marketing - Best Practices
Upcoming SlideShare
Loading in...5
×
 

Mobile Marketing - Best Practices

on

  • 684 views

This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers ...

This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers face with Mobile Marketing, and top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing.

Statistics

Views

Total Views
684
Views on SlideShare
684
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile Marketing - Best Practices Mobile Marketing - Best Practices Presentation Transcript

  • Mobile MarketingBenchmark Report
    Key Findings Deck
    Publication Date: 1/2011
    1
  • Insights and Best Practices from Top Performers
    Top 3 reasons Top Performers use Mobile Marketing
    Top 3 tactics Top Performers use to outperform peers with Mobile Marketing initiatives
    Most common challenge Top Performers face with Mobile Marketing
    Top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing initiatives
    2
    What’s In This Deck?
  • Increase return on marketing investment
    Increase customer acquisition
    Increase store / website traffic
    Reasons to Implement
    3
    *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
    **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
  • Create compelling campaigns
    Require a customer call-to-action
    Provide appropriate incentives for participating
    Value Drivers
    4
    *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
    **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
  • Generating the right creative idea
    Securing the right vendors and partners
    Making the case in terms of ROI
    Challenges
    5
    *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
  • Number of call-to-action responses / period
    Audience growth rate
    Coupon or code redemption rate
    CPM/CPC/CPA calculations
    Return on marketing investment
    Volume of website / store traffic
    Performance Metrics
    6
    *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
    **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
  • Download the Full Benchmark Report for Free (with complete vendor landscape)
    7
    http://bit.ly/hA6PFL
  • Gleansight: Social Media Marketing
    Gleansight: Lead Nurturing
    Deep Dive: What’s Unique (and What Should Seem Familiar) about Mobile Marketing
    Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know
    Related Research from Gleanster
    8