Gleanster connectivity webinar - 4-19-11v4
by Gleanster on Apr 27, 2011
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Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely message...
Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely messages across multiple channels is, in most cases, still a pipedream. Is there hope? How does a company with a distributed marketing environment overcome the inherent challenges of compliance and localization? How does it maximize value?
Join us for a presentation with Principal Analyst Ian Michiels, as we explore how Top Performing organizations successfully address the challenges of connectivity.
• Learn how Top Performers prioritize investments in marketing technology integration.
• Recommendations to align corporate marketing and filed marketing for more relevant marketing communications.
• Find out how Top Performers identify the cost of disconnected marketing technologies and back-office operations and justify investments to fix these issues.
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