Your SlideShare is downloading. ×
0
B2B Precision Marketing Report<br />Key Findings Deck<br />Publication Date: 5/2011<br />1<br />
2<br />What’s In This Deck?<br /><ul><li>Insights and Best Practices from Top Performers
Top 3 reasons Top Performers use B2B Precision marketing
Top 3 tactics Top Performers use to outperform peers with B2B Precision marketing initiatives
Most common challenge Top Performers face with B2B Precision marketing
Top 5 Performance Metrics Top Performers use to measure the success of B2B Precision marketing initiatives</li></li></ul><...
Instilling an organizational focus on customer-centricity<br />Create narrowly-defined customer segmentation schemes<br />...
Upcoming SlideShare
Loading in...5
×

B2B Precision Marketing Best Practices Report

413

Published on

This Gleansight explores how Top Performers are using precision marketing techniques to better achieve their desired business outcomes. It surveys some of the technologies, capabilities, organizational resources and business processes that B2B companies have implemented in their incessant quests to attract, retain and increase the value of profitable customers. These include the increasing amount of emphasis on customer segmentation, behavioral data and personalization, which largely mirror the world of B2C marketing. Others have evolved specifically to serve the needs of B2B marketers — in some cases, fundamentally changing the way they manage their day-to-day activities and create business value.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
413
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "B2B Precision Marketing Best Practices Report"

  1. 1. B2B Precision Marketing Report<br />Key Findings Deck<br />Publication Date: 5/2011<br />1<br />
  2. 2. 2<br />What’s In This Deck?<br /><ul><li>Insights and Best Practices from Top Performers
  3. 3. Top 3 reasons Top Performers use B2B Precision marketing
  4. 4. Top 3 tactics Top Performers use to outperform peers with B2B Precision marketing initiatives
  5. 5. Most common challenge Top Performers face with B2B Precision marketing
  6. 6. Top 5 Performance Metrics Top Performers use to measure the success of B2B Precision marketing initiatives</li></li></ul><li>Reasons to Implement<br />3<br />Increase customer acquisition<br />Improve return on marketing investment<br />Increase customer profitability<br />
  7. 7. Instilling an organizational focus on customer-centricity<br />Create narrowly-defined customer segmentation schemes<br />Implement email versioning based on customer data<br />Value Drivers<br />
  8. 8. Generation actionable intelligence about potential buyer<br />Quantifying ROI/value creation<br />Delivering relevant content via outbound campaigns<br />Challenges<br />5<br />
  9. 9. Sales conversion rate<br />Click-through rate<br />Email open rate<br />Email unsubscribe rate<br />Cost per lead<br />Performance Metrics<br />6<br />
  10. 10. Download the Full Benchmark Report for Free (with complete vendor landscape)<br />7<br />http://bit.ly/lwfGHB<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×