Coca-Cola In China Presented By : Akhil Sethi Angsuman Paul Shubham Goswami Suprabha Maharana Urmi Mogra MAJOR AND MINOR ISSUES

INTRODUCTION

MAJOR ISSUES Major Issue # 1 Chinese Communist Regime- The Major Barrier Joint venture with existing domestic leaders to ease out business operations Major Issue#1 Recommendation

Major Issue # 1

Chinese Communist Regime- The Major Barrier

Joint venture with existing domestic leaders to ease out business operations

Contd…. Major Issue #2 Addition to existing Product Line by introducing Non-Carbonated Beverages in exciting flavours Preference for Non-carbonated Beverages Major Issues#2 Recommendation

Major Issue #2

Addition to existing Product Line by introducing Non-Carbonated Beverages in exciting flavours

Preference for

Non-carbonated

Beverages

Contd…. Major Issue #3 International and Domestic Competition Concentrate on Brand Endorsements, Aggressive Promotion strategies Major Issue#3 Recommendation

Major Issue #3

International and Domestic Competition

Concentrate on Brand Endorsements, Aggressive Promotion strategies

“ IF YOU CAN’T BEAT THEM JOIN THEM”

“ IF YOU CAN’T BEAT THEM JOIN THEM”

Contd…. Major Issue #4 “ Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole” Respect the culture and ensure it is taken care of. Extensive Research Major Issues#4 Recommendation

Major Issue #4

“ Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole”

Respect the culture and ensure it is taken care of.

Extensive Research

Contd.... Untapped Rural Areas Extensive Research “ Find the Need, Fill the Gap” Supply Chain Management Major Issue #5 Major Issues#5 Recommendation

Untapped Rural Areas

Extensive Research

“ Find the Need, Fill the Gap”

Supply Chain Management

Major Issue #5

MINOR ISSUES Minor Issue#1 Conducting Nation-wide campaigns Participating in Social cause “ Win the Trust” Anti- American sentiments Minor Issue#1 Recommendation

Minor Issue#1

Conducting Nation-wide campaigns

Participating in Social cause

“ Win the Trust”

Anti- American sentiments

Contd…. Health- Consciousness Launch of Organic Products Minor Issue#2 Recommendation

Health- Consciousness

Launch of Organic Products

CONCLUSION The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to make a pause the pause that refreshes . Familiar red coolers everywhere signal you to refresh yourself and be off to a fresh state.

The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to make a pause the pause that refreshes . Familiar red coolers everywhere signal you to refresh yourself and be off to a fresh state.

THIRST STOPS HERE