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Happy@Home - High Technology for Boomers and Beyond, Redwood Coast Broadband Forum 2010

Happy@Home - High Technology for Boomers and Beyond, Redwood Coast Broadband Forum 2010

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  • 1. Happy@Home ™
    Aldea’s affordable technology for boomers and beyond
    Susan Estrada
  • 2. I wanna be Happy@Home!
    Since 1993, UCLA engineering graduate Susan Estrada has lead Aldea’s technology efforts. Now, Aldea brings you Happy@Home (tm), a new concept in affordable technology for independent living. Our customer care program and rigorous in-lab testing means great performance with no worries.
    Why? Because we are tired of everyone saying how darn hard it is to get seniors engaged.
  • 3. Four aging in place technologycategories
    Home Safety and
    Communication and Engagement
    Learning and
    Health and Wellness
    Copyright Aging in Place Technology Watch 2010
  • 4. Awareness and potential use of home technology devices among 65+
    Derived from Healthy@Home study, AARP Foundation 2008
    Copyright Aging in Place Technology Watch 2010
  • 5. Ready for tech servants?
    Yes or No
    If you answer NO, you might be ready for some clever, affordable gadgets to make life simpler, safer, more fun!
  • 6. Safety and Security
    I can turn on a light without having to walk into a dark room.
    I have nightlights lighting the way from my bed to the toilet.
    I can see who is at my front door through my peephole and can I hear my doorbell/phone.
    I have a security system that warns me when doors or windows are open.
    I know where my loved one with dementia is at all times.
    I always remember that I am cooking on the stove.
  • 7. Safety and Security
    MainStreetMDCaretracker 100 GPS Locator
    Sylvania LED Automatic Wireless Lighting
    Insteon Home Automation System
    Brinno Peephole Viewer
    Flashing or Vibrating Doorbell Lights
  • 8. Communication and Engagement
    I get email and pictures from my family and friends.
    I “see” my kids and grandkids often enough.
    I get all the information I need without the Internet or a computer.
    I hear just fine in public, at the movies, watching TV.
    I see well enough to read books and newspapers, watch TV, or use a computer.
  • 9. Communication and Engagement
    Presto Printing Mailbox
    ASUS Skype Videophone
    PointerWare PC Ease-of-Use Software
    Touchscreen PC – ASUS EEE Top, HP TouchSmart
    TV Ears
    TV Ears Remote Control
    AuKey Magnifier
    Maxi Digital Personal Amplifier with Stereo Earphone
    Sony Dash Internet Alarm Clock
    ClearSounds Phones
    Talking watches and clocks
    Specialized magnification devices
  • 10. Health and Wellness
    I don’t need to track my blood pressure, glucose, oxygen levels or weight.
    I always remember to take my medications on time.
    I never get confused about whether I’ve taken my medications.
    My loved ones are happy (and don’t nag me) about where I live.
    I’m not worried about falling or having an accident while alone.
    I exercise regularly and know how much I move during the day.
  • 11. Health and Wellness
    My Halo automatic fall detector
    Wellcore automatic fall detector
    GrandCare home monitoring system
    BeClose home monitoring system
    IdealLife wellness monitoring
    MedApps wellness monitoring
    Med-e-lert automated pillbox
    ElderSync caregiver coordination software
  • 12. Online Info
  • 13. GrandCare
  • 14. GrandCare Motion Data
  • 15. Learning and Contribution
    I keep my brain fit.
    I use the Internet to find interesting information.
    I play computer games like Solitaire or crossword puzzles.
  • 16. Learning and Contribution
    Amazon Kindle
    Dakim Brain Fitness Software
    Technology for Seniors Book
    Social Networks
  • 17. This is today - what’s next?
    Copyright Aging in Place Technology Watch 2010
  • 18. Susan Estrada
  • 19. The Burning Questions
    -Who is the purchaser?
    Is the purchaser different from the user?
    Is there more than one user in the home?
    What are the demographics of the user?
    What are the demographics of the purchaser?
    What is your marketing strategy to have the user/purchasers learn about your product in the first place?
    What is the distribution plan for your product - will you do direct sales, online sales, dealer programs?
    How will you train your channels to sell your product?
    How does your product integrate with other solutions?
    How does your product compare to other similar products?
    Who has to be involved once the product is installed - user only, family members, integrators, no one?
    What is their role?-What training is available to help the "involved ones" use the product successfully