S&E Sponsorship Group - Services Overview

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  • S&E Sponsorship Group Inc. is Canada’s leading sponsorship agency, providing strategic counsel and activation solutions to sponsors of sports, entertainment, arts, and culture properties. We are a “pure-play” sponsorship agency, working solely on behalf of our clients – the sponsor – with no vested interest in any sponsorship property. We are unbiased and objective in our assessment of any potential sponsorship opportunity and works to ensure of our clients receive the full benefit of any available opportunity. It’s an approach appreciated by blue-chip clients like Scotiabank, Boston Pizza, Canadian Tire, SiriusXM, and Sport Chek among others. Founded by Brian Cooper, S&E has assembled a diverse and talented team of lead consultants who have a wealth of experience in banking, consumer packaged goods, technology, entertainment, sports and event marketing. Beyond our credentials, we are passionate. We love what we do, we celebrate our wins and we constantly challenge ourselves to be better.


  • 1. S&E Sponsorship Group
  • 2. Pure play Sponsorship Agency providing strategic counsel and activation solutions to leading brands. A differentiated service offering sets us apart: • Unbiased and objective • Focused on sponsorship • Disciplined, process driven and passionate Agency Overview
  • 3. Brian Cooper, President and CEO Leader in the sports and entertainment industries for over 25 years. One of the true insiders with a proven track record in developing market leading programs and negotiating the industries biggest deals. Cori Woolley, VP and Partner | Events & Activations A dedicated and proven events expert with 360 degree experience spanning client/brand, property and agency. Matthew Logue, VP and Partner | Strategy Experienced in developing sponsorship strategies and tools/processes to optimize return on objectives. Led by one of North America’s foremost sports marketers in Brian Cooper, S&E has assembled a talented team of lead consultants who have extensive and diverse experience in all facets of sponsorship, marketing, and events. Collaborative and Driven Partners
  • 4. We believe that how we act is as important as the results we achieve. By holding ourselves accountable to the highest standards we will ultimately drive the greatest impact for our clients.  Passion & Commitment  A “We” Culture  Respect & Integrity  Leadership Through Thought  Continuous Learning & Development Our Team Values
  • 5. • Competitive Intelligence and Landscape Analysis • Property Assessment and fair market valuation • Portfolio Analysis • Strategic Toolkits Consulting • Develop negotiation strategy and recommended deal construct • Manage negotiation process • Oversee contract development Negotiations • Facilitate relationships between properties and sponsors • Develop and manage project plans to execute against core deliverables • Proactively seek out opportunities to maximize results • Troubleshoot and mediate contract discrepancies Relationship Management • Ideation of activation and event programs • Oversee and consult on property lead activations • Full scale execution of events and programs including development of ownable programs and activation executions at marquee events Activations & Events Our Services
  • 6. A leader in Sponsorship Marketing, Scotiabank's sponsorship of Hockey, Running, the Arts & community initiatives allows the Bank to connect with consumers and their passions in a unique and compelling way. As the largest casual dining franchise in Canada, Boston Pizza leverages sponsorship of NHL Teams, Hockey Canada and UFC to engage their patrons and provide a superior experience in restaurant. Canadian Tire is an iconic Canadian brand and recently announced game changing initiatives through their sponsorship of the Canadian Olympic Committee and six national sports organizations. As the sole provider of satellite radio in Canada, SiriusXM uses sponsorship of music, entertainment and sports properties to secure broadcast content and market to current and new customers. S&E's client roster is comprised of business leaders in their respective categories as well as in the sponsorship industry. Baycrest Foundation, an internationally acclaimed academic health sciences centre, leverages sports and entertainment properties to drive fundraising initiatives. Baycrest and Scotiabank have raised over $16 Million for Alzheimers research through the Scotiabank Pro-Am Events. Our Client Roster Sport Chek is the country’s largest sports retailer and has reignited their brand under the Your Better Starts Here positioning. Sport Chek’s portfolio includes professional and amateur sports properties and leading Canadian athletes. As the largest retailer in casual and industrial wear, Mark’s is exploring sponsorship opportunities to connect with their customers.
  • 7. Testimonials S&E Sponsorship Group helps us beyond measure in all of our sponsorship efforts. They have an incredible understanding and appreciation on the value of sponsorship properties across the board. In addition to their strategic counsel, the staff at S&E also have a strong attention detail when it comes to activation. We always feel as though the Scotiabank customer is at the forefront of their approach. The strategic direction, negotiation, and activation are all handled without fail. We've come to expect flawless execution and SE& delivers for us time and time again. Jacqueline Ryan, Vice President Sponsorship and Partnerships, Scotiabank
  • 8. Testimonials We greatly value S&E’s contribution to our sponsorship programs. From their vast network of relationships within the industry, to their experience and relationships with properties, as well as the strategic counsel they provide, they have been integral in the development and ongoing activation of our sponsorship portfolio. Duncan Fulton, Chief Marketing Officer, FGL Sports
  • 9. The S&E Advantage Insiders • Deep relationships with North America’s property network • Existing contracts in place with all major properties Experts • Combined 50+ years of focus and experience in sponsorships • Proven proprietary tools and methodology Thought Leaders • Talented team - Packaged goods and MBA • At the forefront of sponsorship industry • Constantly called on by media for perspective and insight S&E provides sponsors with expert counsel and superior market intelligence driving cost savings on sponsorship fees, effective activations, and ultimately resulting in an optimized sponsorship portfolio.
  • 10. S&E has relationships and access to all major properties in Canada across sports, entertainment, arts, culture and philanthropy Our Network
  • 11. Thank You