How Can Airbrush Manufacturers Profit by Avoiding Making Knock Offs
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How Can Airbrush Manufacturers Profit by Avoiding Making Knock Offs

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In a rush to make a lot of money “the quick way” some of airbrush manufacturers make a lot of mistakes. What do I mean? It has been said here many times already. Some manufacturers think that ...

In a rush to make a lot of money “the quick way” some of airbrush manufacturers make a lot of mistakes. What do I mean? It has been said here many times already. Some manufacturers think that making the product cheaper will bring more sales but they are forgetting about the quality.

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How Can Airbrush Manufacturers Profit by Avoiding Making Knock Offs How Can Airbrush Manufacturers Profit by Avoiding Making Knock Offs Document Transcript

  • How Can Airbrush Manufacturers Profit by AvoidingMaking Knock Offshttp://airbrushdoc.com/discussion/airbrush- profit- not- making- knock- offs/ December 20, 2012In a rush to make a lot of money “the quick way” some of airbrushmanufacturers make a lot of mistakes. What do I mean? It has been said heremany times already. Some manufacturers think that making the productcheaper will bring more sales but they are forgetting about the quality. (Forexample – master airbrush or paasche talon).The manufacturer’s first intention should be to bring the value and allow thosewho appreciate that value to pay more for it.You see, for single artist to pay $100 for airbrush is more than enough, especially when he isjust starting. But for someone who works for a big company paying a few more hundreds won’tbe much of a problem. I’m sure he will reach f or Iwat a.It’s strange for me to see that on the Hi-End side of airbrush niche there is practically nocompetition for Iwat a for the particular price range. They dominate the market and people arestill buying their product even if you consider the high price. It is for lack of demand fromcustomers if not for any other reason that they are not producing airbrush models such asCustom Microns anymore.Those Chinese knock offs which are selling for $20 are far from a quality product.“It ’s hard t o make a good prof it selling t hat low” Tweet thisSo, what ’s t he point ?If I told you that I’d have an airbrush for sale for price of $80 and I will compare it to some othermore expensive airbrush which price I don’t have control over – for example airbrush of afamous brand in a beautiful case with additional hose and couple of needle-nozzle set, whichcosts around $200.Suddenly the $80 for single airbrush in a cardboard box sounds reasonable, doesn’t it?Placing second offer on the market with a different price completely changes the wholesituation.Watch this, by adding even more, for example a video course or a book (i.e how to airbrush forbeginners) the price increases even more.A week ago I read a story about similar situation. One website quoted some pieces from WilliamPoundstone book “Priceless: The Myth of Fair Value (and how to take advantage of it)” People were offered two kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer. Now a third beer was introduced, a super bargain beer for $1.60, in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.What an influence! The seller has actually lost a lot because of introducing a cheaper
  • alternative. Third time around, they removed the $1.60 beer and replaced with a super- premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and around 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.As you can see and it’s easy to calculate that by changing option for more expensive, the sellerincreases his revenue. Alright, that’s all just a theory. What if we apply that into our airbrushniche?Can airbrush manufacturer gain something by applying theory described above in the realworld? Well, for us consumers, the quality is probably the most important, so I think it is worthof thinking about it. As to myself I would probably be among the middle group of buyers.Also I’ve found out that giving too many choices may cause the confusion and people will leavewithout buying anything. So in that beer example they recommended to keep the offer at threeor less, max four.Please share, so we can get the most accurate results. Cheers.How To Get Inspirat ion For Your Airbrush ArtSometimes when you try to come up with something original fo...I Want t o Do Airbrush. Where Do I St art ?"First say to yourself what you want to be; and then do...How Much do Airbrush Art ist s Make?Every beginner or even advanced artist doing airbrush has he...Airbrush Recommendat ionThe weather outside is rainy so now I have some time to writ...25 Art Quot es t hat Will Give You a Kick.alignleft{padding-left:60px} Today I stumbled across a web...The Best Airbrush and Airbrush Price Ranges.Today Im going to improve one of my earliest article about ...What is My Art Wort h? Flayer f or Your Cust omersIm very often hearing a question "What is my art worth...