Announcement <br /> You can join this group by either using the email address or user name below: Email - servicemarketing...
Demand and Supply Management In Services <br />Characteristics of services<br />Volatile and unpredictable markets<br />On...
Causes Of Volatile And Unpredictable Of Demand In Services  <br />Causes of seasonality<br />Climate<br />Festive<br />Beh...
Demand Management Strategy <br />  Level capacity plan strategy -  constant supply regardless of demand size<br />  Chase ...
Demand Management Strategy <br />Service pricing <br />Customer behaviour <br />Understanding the market- what customers p...
Demand Management Strategy <br />Renting/leasing equipment<br />Cross- training employees<br />Facility planning<br />Tech...
Demand forecasting <br />Intentions and expectations surveys<br />Market share<br />Market forecast<br />Sales force opini...
Skiing in Switzerland <br />
Task 1<br />    Assume you manage a winter ski resort in Switzerland<br />Explain the underlying pattern of demand fluctua...
Skiing in Switzerland <br />
Task 2 <br />Assume that you are a manager of an airline<br />The graph below shows your monthly demand levels. <br />Expl...
 Airline - Monthly Demand Level <br />
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3.3.11 seminar on demand and supply management in services

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Demand and supply management in services

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3.3.11 seminar on demand and supply management in services

  1. 1. Announcement <br /> You can join this group by either using the email address or user name below: Email - servicemarketing364mkt@yahoo.comUsername-- Andrew Seminar<br />
  2. 2. Demand and Supply Management In Services <br />Characteristics of services<br />Volatile and unpredictable markets<br />Once a plane has left, the chance to earn has gone<br />
  3. 3. Causes Of Volatile And Unpredictable Of Demand In Services <br />Causes of seasonality<br />Climate<br />Festive<br />Behavioural <br />Political<br />financial<br />Social <br />
  4. 4. Demand Management Strategy <br /> Level capacity plan strategy - constant supply regardless of demand size<br /> Chase demand strategy- matching supply with demand as demand varies<br />
  5. 5. Demand Management Strategy <br />Service pricing <br />Customer behaviour <br />Understanding the market- what customers prefer and what time<br />Hiring of staff- part-time, overtime, bank staffing; agency, etc <br />Capacity sharing arrangement- hotels refers each other<br />Customer participation <br />Waiting time management –queuing strategy<br />
  6. 6. Demand Management Strategy <br />Renting/leasing equipment<br />Cross- training employees<br />Facility planning<br />Technology – reservation systems; SST<br />Peak and off peak<br />outsourcing elements of the production process<br />
  7. 7. Demand forecasting <br />Intentions and expectations surveys<br />Market share<br />Market forecast<br />Sales force opinion <br />Expert opinion<br />Past sales analysis <br />
  8. 8. Skiing in Switzerland <br />
  9. 9. Task 1<br /> Assume you manage a winter ski resort in Switzerland<br />Explain the underlying pattern of demand fluctuation likely to occur and the challenges it would present to you as a manager. <br />Is the pattern of demand predictable or random?<br />Explain and give examples of how you might use different strategies to smooth the peaks and valleys of demand during peak and slow periods.<br />
  10. 10. Skiing in Switzerland <br />
  11. 11. Task 2 <br />Assume that you are a manager of an airline<br />The graph below shows your monthly demand levels. <br />Explain the underlying pattern of demand fluctuation and the challenges it would present to you as a manager. <br />Is the pattern of demand predictable or random?<br />Explain and give examples of how you might use different strategies to smooth the peaks and valleys of demand during peak and slow periods.<br />
  12. 12. Airline - Monthly Demand Level <br />

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