STARTUP FOR SOCIAL INNOVATION

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Presentation given at Cardiff Design Festival exploring Sidekick's approach to how he process of Startup can be used to tackle the challenge of social innovation

Published in: Design, Technology, Business

STARTUP FOR SOCIAL INNOVATION

  1. 1. www.sidekickstudios.netwww.sidekickventures.net How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  2. 2. WE CREATE DIGITAL PRODUCTS THAT MAKEMONEY, CHANGE LIVES, ANDPUT A SMILE ON YOUR FACE How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  3. 3. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  4. 4. Current ventures GAME PLAN“The diary that helps you “Turning big dreams into “Amazing people - Amazingdo better things” everyday goals” activities!”An SMS-powered, patient-centred, A social game and digital A marketplace for older people toclinician-supported, mood diary. mentoring app for young people sell their skills as experiences How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  5. 5. New ventures“21st century meals on wheels” “The iTunes for giving”Keeping older people independent Making donating massivelythrough community powered rewarding for the bottom 90% ofcooking givers. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  6. 6. Too expensive to Old/dead ventures get going, too muchrisk. Might revisit one day! “Nintendo Wii in the park - for “Meet people in your local area to Libraries don’t have everyone!” share books with” any money! Oyster card powered fitness game Next generation library service to played in London’s parks encourage neighbourliness How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  7. 7. Buddy. ‘The diary that helps you do better things’. SMS and web based platform for managing recovery from mental illness. www.buddyapp.orgHow to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  8. 8. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  9. 9. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  10. 10. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  11. 11. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  12. 12. Care pathway 1. Introduction and on-boarding 3. Daily notes process 4. Session notes process 5. O -boarding and discharge Introduce Ask them to Create the user If user has Set goals to be Complete Go to user Either Buddy to the sign the account, and mobile with completed session notes settings and prescribe service user consent form set the date for them, check if before next and set time turn o daily further use of and outline the first they have session and set and date for SMS reminders Buddy orPWP the benefits (Temporary measure telephone support received the welcome SMS SMS reminder and delivery next session (typicaly one de-activate account during trial) session time and date, week from use calendar current date) User and PWP User and PWP for inspiration hold final WWW discuss user’s session and User and PWP session notes entry and daily WWW WWW agree to clinical review WWW hold clinical review WWW Welcome First SMS User enters Welcome Daily SMS User enters Additional User can 24 hours 1 hour before notes content User receives in one months 24 hours message SMS asking user to mood score email with asking user to mood score SMS entries in adjust SMS before session session user SMS goal time before session rate their day and details temporary rate their day and details 24 hour period timings and reminder SMS sent SMS reminder reminder SMS and write about what password to and write about what or any other settings prompts user reminder WWW prompts userService user about what they did they did via SMS access buddyapp.org about what they did they did via SMS or online additional wb entries online to go online and record to go online and record appended as what they wish what they wish SMS SMS SMS SMS SMS ‘notes’ to main entry WWW to talk about SMS SMS to talk about WWW SMS SMS Moment 8pm on day 10 am on day account is account after account WWW WWW created created created Repeats daily Repeats as per phone support session dates, typically weekly One months later The diary that helps you do better things www.buddyapp.org How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  13. 13. • ~90% OF USERS COMPLETE AN ENTRY EVERY DAY• ~10% LESS MISSED APPOINTMENTS• QUICKER SERVICE ON-BOARDING, QUICKER DISCHARGE• MORE TIME SPENT TALKING ABOUT DOING BETTER THINGS, LESS TIME SPENT REMEMBERING WHAT’S HAPPENED• PATIENTS MORE IN CONTROL OF THERAPY SESSIONS AND THEREFORE THEIR RECOVERY How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  14. 14. WE CREATE DIGITAL BUSINESSES THAT MAKEMONEY, CHANGE LIVES, ANDPUT A SMILE ON YOUR FACE How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  15. 15. WHY?!How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  16. 16. WE WANT TO MAKEOUR SOCIETY BETTER NAIVE, YES, BUT HARD TO ARGUE WITH. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  17. 17. THERE ARE SOME CHALLENGES! How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  18. 18. CHALLENGE #1 =PEOPLE TEND TO THINK THIS IS THERESPONSIBILITY OF PUBLIC SECTOR How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  19. 19. CHALLENGE #2 =PUBLIC SECTOR CAN’T EASILY BUY OUR RISKY, UNTRIED DESIGN + TECH CONSULTING How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  20. 20. SOLUTION? How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  21. 21. IGNORE THE PUBLIC SECTOR. How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  22. 22. MAKE CHANGE HAPPEN ON THE OUTSIDE OF THE SYSTEM, AND THENWAIT FOR PUBLIC SECTOR TO COPY US How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  23. 23. BONUS = ITS MORE FUNWE CAN DO WHAT WE WANT How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  24. 24. HOW?How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  25. 25. STARTUP How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  26. 26. A PROCESS FOR MAKING NEW STUFF, THAT’S GOOD, THAT LASTS(BECAUSE PEOPLE WANT/NEED THE PRODUCT SO MUCH THEY WILL PAY FOR IT) How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  27. 27. THREE INGREDIENTSDESIGN + TECHNOLOGY + BUSINESS How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  28. 28. THREE INGREDIENTSWhat’s desirable? What’s do-able? DESIGN + TECHNOLOGY + BUSINESS What’s sustainable? How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  29. 29. ONE ANCHORWhat’s desirable? What’s do-able? DESIGN + TECHNOLOGY + BUSINESS GOOD What’s sustainable? What’s important? How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  30. 30. EACH INGREDIENT BRINGS SOMETHING UNIQUE TO THE PROCESS OF CREATINGSOMETHING NEW, THAT’S GOOD, THAT LASTS DESIGN + TECHNOLOGY + BUSINESS How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  31. 31. DESIGN-LED CREATIVE PROCESS 2. Define 3. Develop 4. Deliver1. Discover How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  32. 32. DESIGN-LED CREATIVE PROCESS Positives Negatives Human centred Prescriptive 2. Define 3. Develop Holistic and connected 1. Discover Can result in thingsDeliver be built 4. that can’tLets you imagine things that don’t exist Takes a whileGood for clients - deliverables, stages, etc How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  33. 33. TECHNOLOGY-LED CREATIVE PROCESS Build Build Plan Plan Build Plan Build Plan BuildBig plan! Plan How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  34. 34. TECHNOLOGY-LED CREATIVE PROCESS Positives Negatives Build Build Plan Plan Build Focuses on ‘done’ - stuff that works Plan Can be myopic - always in the ‘known’ Build Plan Build Big plan! Plan High energy Without connection to business can result in working stuff that no-one wantsCan be adjusted as business needs change How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  35. 35. BUSINESS-LED CREATIVE PROCESS Customers are here! Actually, here! More here! Some here!Where are the No, here! customers? The most and best are here! How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  36. 36. BUSINESS-LED CREATIVE PROCESS Positives Actually, here! More here! Negatives Ensures sustainability of venture Still close to the ‘known’Reactive - Responds to changing informationSome here! Can make other processes inefficient about the marketWhere are the No, here! customers? The most and best are here! How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  37. 37. SMASHING DIFFERENT APPROACHES TOGETHER LEADS TO CREATIVETENSION, COMPETING BUT BALANCED INTERESTS AND ULTIMATELY BETTER, SUSTAINABLE PRODUCTS/SERVICESWhat’s desirable? What’s do-able? DESIGN + TECHNOLOGY + BUSINESS What’s sustainable? How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  38. 38. MIX THEM UP, AT THE RIGHT TIME, IN THE RIGHT QUANTITIES TO CREATE STARTUP BUSINESS BUSINESS BUSINESS Sustainable TECHNOLOGY Business/Challenge/ BUSINESS service/problem/ TECHNOLOGY TECHNOLOGY product -opportunity/ somethinginsight DESIGN that is new, DESIGN TECHNOLOGY good, and DESIGN will last How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  39. 39. OUTCOME: GET TO AN IDEA THAT IS NEW,GOOD, AND WILL LAST, QUICKER How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  40. 40. WE’RE GETTING BETTER AT IT12 months to revenue and sustainability - NHS contracts 6 months to revenue - YOT contract / C4 commission GAME PLAN 4 months to revenue - Private pay How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  41. 41. WE’RE NOW OFFERING IT AS ASUBSIDISED SERVICE FOR CHARITIES www.sidekickschool.org How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  42. 42. WHAT CAN YOU DO? How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  43. 43. NO IDEA!#1 - TRY IT + TELL US ABOUT IT.#2 - PAY US TO DO IT WITH YOU! How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623
  44. 44. www.sidekickstudios.net E: nick@sidekickstudios.net T: @choosenick W: www.choosenick.com How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623

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