10 THINGS THAT STARTUPS DOTO BUILD MORE SUSTAINABLE,MORE INNOVATIVE PRODUCTSAND SERVICES, QUICKLY.Cardiff, March 2012Nick ...
TR Y H ARD TOWE CREATE STARTUPS   THAT MATTER
GROW OLD HAPPIER
RECOVER FROMILLNESS QUICKER
UNDERSTANDPEOPLE BETTER
LIVE IN A SAFER ENVIRONMENT
STARTUPS!
CRAZY RISKS,          MYTHICALSTARTUP = INDIVIDUALS, = UNMANAGEABLE          UNPREDICTABLE          JOURNEYS,          HUG...
WRONG!          CRAZY RISKS,          MYTHICALSTARTUP = INDIVIDUALS, = UNMANAGEABLE          UNPREDICTABLE          JOURNE...
“A HUMAN INSTITUTION          FOR CREATINGSTARTUP = INNOVATIVE PRODUCTS          AND SERVICES IN          UNCERTAIN CONDIT...
AN APPROACHSTARTUP = A SET OF TOOLS          A PROCESS
SOMETHING          AN APPROACH      THAT CAN BESTARTUP = A SET OF TOOLS = LEARNT,          A PROCESS        ADOPTED AND   ...
10 THINGS (THAT STARTUPS DO, THAT YOU CAN DO, TOMAKE MORE SUSTAINABLE, MORE INNOVATIVE PRODUCTS AND SERVICES, MORE QUICKLY)
BUILD ABALANCED   #1  TEAM
FOCUS EVERYTHING ON     “Hey, look at what                             our customers are#2   GETTING REAL CUSTOMER   actua...
CREATEMINIMUM    #3VIABLEPRODUCTS
FIND EARLY  ADOPTERS   #4
UILDB      #5
MEASURE        #6UILD   B
MEASURE                 LEAR   #7UILD   B         N
COMMIT TO ITERATION                                        B                 N        B                                  N...
STICK TO#9     YOUR      VALUES
HAVE   #10FUN.
1 THING . . .
10 things that startups do to build more sustainable, more innovative products and services, quickly.
10 things that startups do to build more sustainable, more innovative products and services, quickly.
10 things that startups do to build more sustainable, more innovative products and services, quickly.
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10 things that startups do to build more sustainable, more innovative products and services, quickly.

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Presentation given at the Design Wales 10 things conference - "10 things that startups do to build more sustainable, more innovative products and services, quickly."

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10 things that startups do to build more sustainable, more innovative products and services, quickly.

  1. 1. 10 THINGS THAT STARTUPS DOTO BUILD MORE SUSTAINABLE,MORE INNOVATIVE PRODUCTSAND SERVICES, QUICKLY.Cardiff, March 2012Nick Marsh, Sidekick Studios@choosenickNick@sidekickstudios.net
  2. 2. TR Y H ARD TOWE CREATE STARTUPS THAT MATTER
  3. 3. GROW OLD HAPPIER
  4. 4. RECOVER FROMILLNESS QUICKER
  5. 5. UNDERSTANDPEOPLE BETTER
  6. 6. LIVE IN A SAFER ENVIRONMENT
  7. 7. STARTUPS!
  8. 8. CRAZY RISKS, MYTHICALSTARTUP = INDIVIDUALS, = UNMANAGEABLE UNPREDICTABLE JOURNEYS, HUGE COSTS
  9. 9. WRONG! CRAZY RISKS, MYTHICALSTARTUP = INDIVIDUALS, = UNMANAGEABLE UNPREDICTABLE JOURNEYS, HUGE COSTS
  10. 10. “A HUMAN INSTITUTION FOR CREATINGSTARTUP = INNOVATIVE PRODUCTS AND SERVICES IN UNCERTAIN CONDITIONS” Eric Ries - The Lean Startup
  11. 11. AN APPROACHSTARTUP = A SET OF TOOLS A PROCESS
  12. 12. SOMETHING AN APPROACH THAT CAN BESTARTUP = A SET OF TOOLS = LEARNT, A PROCESS ADOPTED AND MANAGED
  13. 13. 10 THINGS (THAT STARTUPS DO, THAT YOU CAN DO, TOMAKE MORE SUSTAINABLE, MORE INNOVATIVE PRODUCTS AND SERVICES, MORE QUICKLY)
  14. 14. BUILD ABALANCED #1 TEAM
  15. 15. FOCUS EVERYTHING ON “Hey, look at what our customers are#2 GETTING REAL CUSTOMER actually doing FEEDBACK AS QUICKLY with our product. That gives me a AS POSSIBLE. better idea...”
  16. 16. CREATEMINIMUM #3VIABLEPRODUCTS
  17. 17. FIND EARLY ADOPTERS #4
  18. 18. UILDB #5
  19. 19. MEASURE #6UILD B
  20. 20. MEASURE LEAR #7UILD B N
  21. 21. COMMIT TO ITERATION B N B N LEAR N B UILD #8 LEARB UILD LEARUILD MEASURE MEASURE EASURE
  22. 22. STICK TO#9 YOUR VALUES
  23. 23. HAVE #10FUN.
  24. 24. 1 THING . . .

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