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Through The
              Eyes
                of          Children
Where a FOUR year old’s
world meets the new
world of t...
People of earth …
   Gavin Heaton
                            2
   www.servantofchaos.com
A powerful global
conversation has begun.
   Gavin Heaton
                            3
   www.servantofchaos.com
Through the Internet,
people are discovering …
   Gavin Heaton
                            4
   www.servantofchaos.com
and inventing new ways to
share relevant knowledge
   Gavin Heaton
                            5
   www.servantofchaos.com
… with blinding speed.




   Gavin Heaton
                            6
   www.servantofchaos.com
As a direct result, markets
are getting smarter …
    Gavin Heaton
                              7
    www.servantofchaos.com
and getting smarter faster
than most companies.
   Gavin Heaton
                             8
   www.servantofchaos.com
1. Markets are conversations.




   Gavin Heaton
                                9
   www.servantofchaos.com
2. Markets consist of human
beings, not demographic
sectors.




   Gavin Heaton
                              10
   www.s...
12. There are no secrets.
   Gavin Heaton
                            11
   www.servantofchaos.com
20. Companies need to
 realize their markets are often
 laughing. At them.




Gavin Heaton
                              ...
26. Public Relations does not
relate to the public.




   Gavin Heaton
                                13
   www.servanto...
29. Elvis said it best: quot;We
can't go on together with
suspicious minds.quot;




    Gavin Heaton
                    ...
36. Companies must ask
themselves where their
corporate cultures end.
   Gavin Heaton
                            15
   ww...
52. Paranoia kills
conversation.




    Gavin Heaton
                             16
    www.servantofchaos.com
60. Markets want to talk to
companies

    Gavin Heaton
                              17
    www.servantofchaos.com
67. As markets, as workers,
we wonder why you're not
listening …




   Gavin Heaton
                              18
   w...
You seem to be speaking a
different language.
   Gavin Heaton
                            19
   www.servantofchaos.com
68. The inflated self-important
jargon you sling around …
what's that got to do with us?




    Gavin Heaton
            ...
69. Maybe you're impressing
your investors. Maybe you're
impressing Wall Street …
   Gavin Heaton
                        ...
You're not impressing us.




   Gavin Heaton
                            22
   www.servantofchaos.com
71. Your tired notions of quot;the
marketquot; make our eyes glaze
over.
    Gavin Heaton
                                ...
72. We like this new
marketplace much better.
In fact, we are creating it.




    Gavin Heaton
                          ...
73. You're invited, but it's our
   world. Take your shoes off at
   the door.
Gavin Heaton
                              ...
75. If you want us to talk to
you, tell us something. Make
it something interesting for a
change.
    Gavin Heaton
       ...
78. You want us to pay?




   Gavin Heaton
                            27
   www.servantofchaos.com
… We want you to pay
attention.




   Gavin Heaton
                            28
   www.servantofchaos.com
82. Your product broke. Why?
   Gavin Heaton
                               29
   www.servantofchaos.com
84. We know some people
from your company. They're
pretty cool online …
   Gavin Heaton
                             30
  ...
Do you have any more like
that you're hiding? Can they
come out and play?
   Gavin Heaton
                               3...
87. We'd like it if you got
what's going on here. That'd
be real nice.
   Gavin Heaton
                               32
 ...
89. We have real power and
we know it.

   Gavin Heaton
                             33
   www.servantofchaos.com
95. We are waking up and
linking to each other. We are
watching. But we are not
waiting.
   Gavin Heaton
                 ...
Through The
              Eyes
                of          Children
Thank you!




                  Gavin Heaton   // www...
About Me




                             Name: Gavin Heaton
                         Web: www.servantofchaos.com
        ...
Licensing/Attributions



Ideas:
The Cluetrain Manifesto
www.cluetrain.com

The Age of Conversation
www.ageofconversation....
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InterestingSouth: Cluetrain - Through the Eyes of a Child

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Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.

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Transcript of "InterestingSouth: Cluetrain - Through the Eyes of a Child"

  1. 1. Through The Eyes of Children Where a FOUR year old’s world meets the new world of the Cluetrain Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 1 www.servantofchaos.com
  2. 2. People of earth … Gavin Heaton 2 www.servantofchaos.com
  3. 3. A powerful global conversation has begun. Gavin Heaton 3 www.servantofchaos.com
  4. 4. Through the Internet, people are discovering … Gavin Heaton 4 www.servantofchaos.com
  5. 5. and inventing new ways to share relevant knowledge Gavin Heaton 5 www.servantofchaos.com
  6. 6. … with blinding speed. Gavin Heaton 6 www.servantofchaos.com
  7. 7. As a direct result, markets are getting smarter … Gavin Heaton 7 www.servantofchaos.com
  8. 8. and getting smarter faster than most companies. Gavin Heaton 8 www.servantofchaos.com
  9. 9. 1. Markets are conversations. Gavin Heaton 9 www.servantofchaos.com
  10. 10. 2. Markets consist of human beings, not demographic sectors. Gavin Heaton 10 www.servantofchaos.com
  11. 11. 12. There are no secrets. Gavin Heaton 11 www.servantofchaos.com
  12. 12. 20. Companies need to realize their markets are often laughing. At them. Gavin Heaton 12 www.servantofchaos.com
  13. 13. 26. Public Relations does not relate to the public. Gavin Heaton 13 www.servantofchaos.com
  14. 14. 29. Elvis said it best: quot;We can't go on together with suspicious minds.quot; Gavin Heaton 14 www.servantofchaos.com
  15. 15. 36. Companies must ask themselves where their corporate cultures end. Gavin Heaton 15 www.servantofchaos.com
  16. 16. 52. Paranoia kills conversation. Gavin Heaton 16 www.servantofchaos.com
  17. 17. 60. Markets want to talk to companies Gavin Heaton 17 www.servantofchaos.com
  18. 18. 67. As markets, as workers, we wonder why you're not listening … Gavin Heaton 18 www.servantofchaos.com
  19. 19. You seem to be speaking a different language. Gavin Heaton 19 www.servantofchaos.com
  20. 20. 68. The inflated self-important jargon you sling around … what's that got to do with us? Gavin Heaton 20 www.servantofchaos.com
  21. 21. 69. Maybe you're impressing your investors. Maybe you're impressing Wall Street … Gavin Heaton 21 www.servantofchaos.com
  22. 22. You're not impressing us. Gavin Heaton 22 www.servantofchaos.com
  23. 23. 71. Your tired notions of quot;the marketquot; make our eyes glaze over. Gavin Heaton 23 www.servantofchaos.com
  24. 24. 72. We like this new marketplace much better. In fact, we are creating it. Gavin Heaton 24 www.servantofchaos.com
  25. 25. 73. You're invited, but it's our world. Take your shoes off at the door. Gavin Heaton 25 www.servantofchaos.com
  26. 26. 75. If you want us to talk to you, tell us something. Make it something interesting for a change. Gavin Heaton 26 www.servantofchaos.com
  27. 27. 78. You want us to pay? Gavin Heaton 27 www.servantofchaos.com
  28. 28. … We want you to pay attention. Gavin Heaton 28 www.servantofchaos.com
  29. 29. 82. Your product broke. Why? Gavin Heaton 29 www.servantofchaos.com
  30. 30. 84. We know some people from your company. They're pretty cool online … Gavin Heaton 30 www.servantofchaos.com
  31. 31. Do you have any more like that you're hiding? Can they come out and play? Gavin Heaton 31 www.servantofchaos.com
  32. 32. 87. We'd like it if you got what's going on here. That'd be real nice. Gavin Heaton 32 www.servantofchaos.com
  33. 33. 89. We have real power and we know it. Gavin Heaton 33 www.servantofchaos.com
  34. 34. 95. We are waking up and linking to each other. We are watching. But we are not waiting. Gavin Heaton 34 www.servantofchaos.com
  35. 35. Through The Eyes of Children Thank you! Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 35 www.servantofchaos.com
  36. 36. About Me Name: Gavin Heaton Web: www.servantofchaos.com Twitter: servantofchaos Gavin Heaton 36 www.servantofchaos.com
  37. 37. Licensing/Attributions Ideas: The Cluetrain Manifesto www.cluetrain.com The Age of Conversation www.ageofconversation.com See my blogroll @ servantofchaos.com Original photography: Olivia Heaton Rose Heaton Get this presentation: www.slideshare.net/servantofchaos Gavin Heaton 37 www.servantofchaos.com
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