Digital Storytelling Branding Yourself or Your Product
Building a Foundation Story Procrastination can be bad …
Building a Foundation Story Or good … Sacrum Sean Richard Katie
Building a Foundation Story A story doesn’t have to be BIG …
Story Structure <ul><li>Expectations of a story: </li></ul><ul><ul><li>Beginning </li></ul></ul><ul><ul><li>Middle  </li><...
Building a Foundation Story Some of the best stories are small …
Building a Foundation Story What you need to define and act on
Digital Storytelling You are making the promise MANIFEST and the position TANGIBLE -- but in a CONTEXT which is controlled...
Digital Storytelling What you want to have happen
Digital Storytelling What you want to have happen
Digital Storytelling What you want to have happen
Digital Storytelling What you want to have happen (or not)
Digital Storytelling What you want to have happen (yes!)
Digital Storytelling What you want to have happen (hooray!)
Digital Storytelling Using LEGO to bring the elements together
Digital Storytelling I hope you are getting something out of this! Click to view!
Ideas I Shamelessly Stole sacrum-applicant.blogspot.com www.craphammer.ca www.adliterate.com www.getshouty.com
People Smarter Than Me <ul><li>Own Your Own Brand: http://www.ownyourbrand.com/ </li></ul><ul><li>eSoupBlog:  http://www.e...
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Digital Storytelling

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Digital Storytelling

  1. 1. Digital Storytelling Branding Yourself or Your Product
  2. 2. Building a Foundation Story Procrastination can be bad …
  3. 3. Building a Foundation Story Or good … Sacrum Sean Richard Katie
  4. 4. Building a Foundation Story A story doesn’t have to be BIG …
  5. 5. Story Structure <ul><li>Expectations of a story: </li></ul><ul><ul><li>Beginning </li></ul></ul><ul><ul><li>Middle </li></ul></ul><ul><ul><li>End </li></ul></ul><ul><li>For all brands: </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><li>Remember: </li></ul><ul><ul><li>We are the stories we tell (Wendy Martin via KG (writenowisgood.typepad.com)) </li></ul></ul>
  6. 6. Building a Foundation Story Some of the best stories are small …
  7. 7. Building a Foundation Story What you need to define and act on
  8. 8. Digital Storytelling You are making the promise MANIFEST and the position TANGIBLE -- but in a CONTEXT which is controlled by the customer.
  9. 9. Digital Storytelling What you want to have happen
  10. 10. Digital Storytelling What you want to have happen
  11. 11. Digital Storytelling What you want to have happen
  12. 12. Digital Storytelling What you want to have happen (or not)
  13. 13. Digital Storytelling What you want to have happen (yes!)
  14. 14. Digital Storytelling What you want to have happen (hooray!)
  15. 15. Digital Storytelling Using LEGO to bring the elements together
  16. 16. Digital Storytelling I hope you are getting something out of this! Click to view!
  17. 17. Ideas I Shamelessly Stole sacrum-applicant.blogspot.com www.craphammer.ca www.adliterate.com www.getshouty.com
  18. 18. People Smarter Than Me <ul><li>Own Your Own Brand: http://www.ownyourbrand.com/ </li></ul><ul><li>eSoupBlog: http://www.esoupblog.com/ </li></ul><ul><li>Biz and Buzz: http://www.bizandbuzz.blogspot.com/ </li></ul><ul><li>Write Now Is Good: http://writenowisgood.typepad.com </li></ul>

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