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Connect Now Lead Gen+Community
 

Connect Now Lead Gen+Community

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Gavin Heaton's presentation from the ConnectNow conference in Sydney, Australia.

Gavin Heaton's presentation from the ConnectNow conference in Sydney, Australia.

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  • Great images, strong messages...without using the word 'social' once. Interesting
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  • I read the Cluetrain Manifesto when I was in my first official marketing role. I had been “doing” marketing for years before this – building marketing plans according to the rules, following branding guidelines, keeping and enforcing the exclusion space around the logo to a consistent 36 points.But the Cluetrain was astounding not because of the challenge it presented to existing marketing - it was astounding because there was no CONTEXT in which it could brought within business practices. The conversations that we were having between the MD and the marketing department – and between the Board and the marketing department - went something like this:Me: “we need to re-do this website” Everyone else: “what’s a website?”
  • Things have changed – I used to talk about websites. Now I talk about blogs. Social media. But things have also remained the same. It’s about change.
  • Feel free to use the #cnow hash tag to share your thoughts – I’ll be checking back here from time to time
  • Coming back to this image – imagine if we had to manage all these connections between people the old fashioned way
  • Like this
  • Feel free to use the #cnow hash tag to share your thoughts – I’ll be checking back here from time to time
  • This is both an opportunity and a challenge – we are self aggregating.
  • Feel free to use the #cnow hash tag to share your thoughts – I’ll be checking back here from time to time
  • Now that you know your audiences in their pungent granularity, you now need to understand their behaviour. Where do they go? What do they do? Where to they spend time and why? This is about walking a mile or two in their shoes. But it also a chance to match the footprints of your brands/products. What overlaps? What doesn’t? Where are the opportunities. And where are the touchpoints that will become valuable as your project grows. You need to map out and understand the nuances of these as they will become launchpads for your conversations.
  • Are the people you listening to part of your audience? Do they constitute a new audience? Can they be disregarded?If you “listen” carefully, people will tell you the most amazing things!
  • Feel free to use the #cnow hash tag to share your thoughts – I’ll be checking back here from time to time

Connect Now Lead Gen+Community Connect Now Lead Gen+Community Presentation Transcript