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White paper form Dell (August 2013)
Discover why and how the pharmaceutical industry should use social analytics
Why pharmaceutical companies should care about social media
Early adopters in the pharmaceutical sector will continually fine-tune their social media strategy to align with evolving regulations.
Pharmaceutical companies have started to listen to social media conversations as they recognize that this is pivotal to understand consumer behavior, medication adherence and general purchase decisions.
The quickest way to get plugged into social media is by sharing content from websites and drug/brand- specific portals to encourage participation.