Word Of Mouth For Blogs by Andy Sernovitz

Word of Mouth Marketing for Blogs and Bloggers Microsoft July 13, 2007 Andy Sernovitz [email_address] www.wordofmouthbook.com Blog: www.damniwish.com

So .... you want to be a world-famous blogger

It’s not about the chicken

It’s about love, fun, and generosity And .... getting the basics right

Giving people a reason to talk about YOUR stuff
Making it easier for that conversation to take place
Word of Mouth Marketing is

People linking to you
People forwarding (fast)
People re-posting (long-term)
What really matters?

Fantastic content worth talking about This is what matters most!

Great writing!!!!!!
Your momma taught you: Don’t write about yourself
Focused on a topic/audience
Consistent
Something they can’t get anywhere else – so they link to you
What’s the reason to talk about this blog?

Sharables
Reportable images & data
Hugh MacLeod
eMarketer
Cut-and-paste content that makes other blogs look good

Sure-thing must-forward posts
Complaints
Scoops
Stats & Research
Lists
Funny/unusual
Useful how-to
Whatever is already popular on bigger blogs
Not all content is created equal

Easy To Share Tools and techniques to accelerate word of mouth

Get the basic tools right
Trackbacks, comment, & permalink
Email-a-friend form
Instant WOM links
Paste-ready
How easy is it to share your stuff?

Start the conversation
Bookmark Sites
Digg, Delicious, etc.
StumbleUpon
Wikipedia
Non-blog forums & communities
Email friends
Email newsletter
Post and submit everywhere

Leverage your reach
Pump your feed into widgets
Re-post to social networks
Squidoo
Blog syndication networks
Directories (auto-ping)
Guest columns=longevity
Press releases=tons of links
Tap into existing distribution channels

Magnifiers: Tools + Audience
YouTube, SlideShare, etc.
Viral Tools
YouTube: 15 ways to share
Huge communities
Join groups
Tricks:
Tag & title well
Profile/ Username drive people back to your blog
WOM tools, viral speed, and built-in audience

Emotion & Ego Make people feel great for sharing

Make bloggers feel important
Interviews
Cover their coverage
Invite them to be a guest
TONS of “Thank You”
Advance email of a post
Share scoops
Not just the A-list
Technorati doesn’t care
Small blogs are more responsive
Every blogger has a Google alert
Generous attention gets returned

Link-a-liciousness
In text
Credit for tips
Link posts
Blogrolls
Just for the hell of it
Generous linking earns links in return

Community: Be Part of the Group Join a group or create one

Power of Participation
Contribute: Add value and you’ll be remembered
Read & comment regularly
Cheers vs. Drive-By: Be a regular and everyone knows your name
Lots of trackbacks
Famous bloggers
Don’t be a pest
Prove your value
If they read about you, they write about you

People Networks
Tricks
Great profiles
Join groups inside networks
RSS onto page
Focus:
Get big in a few networks
Target fresh nodes
Don’t be a jerk
Learn the local rules
Stay on topic
Post your best stuff – rarely
Leverage pre-existing social communities
Social sites, Message boards, and wherever the people are

Partner With Bloggers
Get (famous) guests to write for you
Happiness, Respect & WOM
30 posts in 30 days
Chain letter
5 Things You Didn't Know About Me
Link clouds
SOB Con
Make them feel part of a special group
Trade content to reach complementary audiences

#1 Best Way to Get a Word of Mouth Recommendation

Ideavirus
Share the Love
Just ask nicely

Blog this: http://www.damniwish.com/2007/07/how-to-promote-.html
Link to each other
Mention everyone by name
Trackback
Homework: Let's get some word of mouth

Be consistent, persistent, and patient
Get the basics right
Get lucky
And in the end

Thank You! Contact me any time: Andy Sernovitz [email_address] www.wordofmouthbook.com Blog: www.damniwish.com

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Word Of Mouth For Blogs by Andy Sernovitz

by Andy Sernovitz on Jul 15, 2007

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Word Of Mouth For Blogs by Andy Sernovitz — Presentation Transcript