Word Of Mouth For Blogs by Andy Sernovitz

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Word Of Mouth For Blogs by Andy Sernovitz - Presentation Transcript

  1. Word of Mouth Marketing for Blogs and Bloggers Microsoft July 13, 2007 Andy Sernovitz [email_address] www.wordofmouthbook.com Blog: www.damniwish.com
  2. So .... you want to be a world-famous blogger
  3. It’s not about the chicken
  4. It’s about love, fun, and generosity And .... getting the basics right
    • Giving people a reason to talk about YOUR stuff
    • Making it easier for that conversation to take place
    Word of Mouth Marketing is
    • People linking to you
    • People forwarding (fast)
    • People re-posting (long-term)
    What really matters?
  5. Fantastic content worth talking about This is what matters most!
  6. Great writing!!!!!!
    • Your momma taught you: Don’t write about yourself
    • Focused on a topic/audience
    • Consistent
    • Something they can’t get anywhere else – so they link to you
    • What’s the reason to talk about this blog?
  7. Sharables
    • Reportable images & data
      • Hugh MacLeod
      • eMarketer
    • Cut-and-paste content that makes other blogs look good
  8. Sure-thing must-forward posts
    • Complaints
    • Scoops
    • Stats & Research
    • Lists
    • Funny/unusual
    • Useful how-to
    • Whatever is already popular on bigger blogs
    • Not all content is created equal
  9. Easy To Share Tools and techniques to accelerate word of mouth
  10. Get the basic tools right
    • Trackbacks, comment, & permalink
    • Email-a-friend form
    • Instant WOM links
    • Paste-ready
    • How easy is it to share your stuff?
  11. Start the conversation
    • Bookmark Sites
      • Digg, Delicious, etc.
      • StumbleUpon
      • Wikipedia
    • Non-blog forums & communities
    • Email friends
    • Email newsletter
    • Post and submit everywhere
  12. Leverage your reach
    • Pump your feed into widgets
      • Re-post to social networks
      • Squidoo
    • Blog syndication networks
    • Directories (auto-ping)
    • Guest columns=longevity
    • Press releases=tons of links
    • Tap into existing distribution channels
  13. Magnifiers: Tools + Audience
    • YouTube, SlideShare, etc.
    • Viral Tools
      • YouTube: 15 ways to share
    • Huge communities
        • Join groups
    • Tricks:
      • Tag & title well
      • Profile/ Username drive people back to your blog
    • WOM tools, viral speed, and built-in audience
  14. Emotion & Ego Make people feel great for sharing
  15. Make bloggers feel important
    • Interviews
    • Cover their coverage
    • Invite them to be a guest
    • TONS of “Thank You”
    • Advance email of a post
    • Share scoops
    • Not just the A-list
      • Technorati doesn’t care
      • Small blogs are more responsive
    • Every blogger has a Google alert
    • Generous attention gets returned
  16. Link-a-liciousness
    • In text
    • Credit for tips
    • Link posts
    • Blogrolls
    • Just for the hell of it
    • Generous linking earns links in return
  17. Community: Be Part of the Group Join a group or create one
  18. Power of Participation
    • Contribute: Add value and you’ll be remembered
    • Read & comment regularly
    • Cheers vs. Drive-By: Be a regular and everyone knows your name
    • Lots of trackbacks
    • Famous bloggers
      • Don’t be a pest
      • Prove your value
    • If they read about you, they write about you
  19. People Networks
    • Tricks
      • Great profiles
      • Join groups inside networks
      • RSS onto page
    • Focus:
      • Get big in a few networks
      • Target fresh nodes
    • Don’t be a jerk
      • Learn the local rules
      • Stay on topic
      • Post your best stuff – rarely
    • Leverage pre-existing social communities
    • Social sites, Message boards, and wherever the people are
  20. Partner With Bloggers
    • Get (famous) guests to write for you
      • Happiness, Respect & WOM
      • 30 posts in 30 days
    • Chain letter
      • 5 Things You Didn't Know About Me
    • Link clouds
      • SOB Con
    • Make them feel part of a special group
    • Trade content to reach complementary audiences
  21. #1 Best Way to Get a Word of Mouth Recommendation
    • Ideavirus
    • Share the Love
    Just ask nicely
    • Blog this: http://www.damniwish.com/2007/07/how-to-promote-.html
    • Link to each other
    • Mention everyone by name
    • Trackback
    Homework: Let's get some word of mouth
    • Be consistent, persistent, and patient
    • Get the basics right
    • Get lucky
    And in the end
  22. Thank You! Contact me any time: Andy Sernovitz [email_address] www.wordofmouthbook.com Blog: www.damniwish.com

+ sernovitzsernovitz, 3 years ago

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