TEAM SUPER “WOM”AN Team Members: Dee Hildy, Geeta Saini, Lydia Thew, Jackie Wang

Whoever gets here first gets it. Or, ask for something you need. No trading or exchanging money. It’s free. Freecycle.org: The Basics

Whoever gets here first gets it.

Or, ask for something you need.

No trading or exchanging money.

It’s free.

Freecycle Members Chicago 11,022 Evanston 1,594

Who’s Talking? Freecycle moderators influence Freecycle’s image, and shape the recycler’s experience.

Freecycle moderators influence Freecycle’s image, and shape the recycler’s experience.

Anybody Else? Some evidence of college students talking on MySpace and in blogs.

Some evidence of college students talking on MySpace and in blogs.

-How do we join in? -What do we say? -Can we make it easy for talkers to recruit new users? Points to Consider

The Student Campaign: Our Execution

Students The 1 st T: Talkers

The 2 nd T: Topic Like free stuff? Care about the planet?

The 3 rd T: Tools I. Online Word of Mouth: 1. Emailed to Talkers: - Chinese Students’ Association (Evanston and Chicago) – appx. 1000 Chinese students - NUCSSA Forum- more than 600 active members and especially effective among new and upcoming Chinese students Blogged it to Talkers: - Medill IMC PMP program (Chicago) Slideshare presentation 4. YouTube video “Free Stuff on the Web” I. Offline Word of Mouth: Flyers on 210 S. Clark campus and on Evanston campus dorm building s, Norris, gyms, Fisk basement

I. Online Word of Mouth:

1. Emailed to Talkers: - Chinese Students’ Association (Evanston and Chicago) – appx. 1000 Chinese students - NUCSSA Forum- more than 600 active members and especially effective among new and upcoming Chinese students

Blogged it to Talkers: - Medill IMC PMP program (Chicago)

Slideshare presentation

4. YouTube video “Free Stuff on the Web”

I. Offline Word of Mouth:

Flyers on 210 S. Clark campus and on Evanston campus dorm building s, Norris, gyms, Fisk basement

Tools: Poster

TOOLS : Slideshare

TOOLS : YouTube

The 4 th T: TAKING PART Tell people we know, join in.

The 5 th T: TRACKING Views, comments, downloads

The 5 th T: TRACKING New members Chicago 11,083 That’s + 61 Evanston 1,609 That’s +15

Opportunities for the Mod Squad LEARNINGS: 1. ALTERNATE TALKERS

Moderate a public Mod Squad Blog

Moderate a public Mod Squad Blog

Allow recyclers to meet and rate the moderators.

Allow recyclers to meet and rate the moderators.

Use online polls to define the rules together.

Use online polls to define the rules together.

Give your moderators free branded stuff

Give your moderators free branded stuff

Say thank you

Say thank you

Make it to be stolen

Make it to be stolen

OTHER LEARNINGS: Time Good WOM must be supported by a customer-oriented company

Time

Good WOM must be supported by a customer-oriented company

QUESTIONS?