About 1. I build communities to help change agents at big brands change the world. Take a look at GasPedal.com to see how we do it. SocialMedia.org is our flagship community.
2. I teach word of mouth marketing. Why? Because companies that understand this stuff are more open, transparent, honest, and kind. Because companies that learn to get people talking (and learn to talk back) are better businesses. It’s about one big idea: Companies that make people happy are more successful.
Your idea, cause, or business won’t succeed just because it’s great or worthy. It will succeed when you earn the respect and recommendation of a community that will carry your message for you.
I’m the author of New...