Turkey By Numbers
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Turkey By Numbers

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Turkiye ile ilgili derlediğim bazı rakamlar...

Turkiye ile ilgili derlediğim bazı rakamlar...

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Turkey By Numbers Turkey By Numbers Presentation Transcript

  • Turkey by Numbers Telecom, ISP, TV and Internet Markets
  • Turkish Telecom Market Incumbents PSTN Turk Telekom Cable TurkSat 2 GSM Turkcell Avea Vodafone Dogan ISP + Superonline TTNet Borusan Telekom Koc.Net (Tellcom) Telekom Biri VoIP Smile Digital Digiturk* TurkSat D-Smart TV *Digiturk is the company of Cukurova Holding which has shares on Turkcell
  • Telecom Market by Numbers Revenue (billion TL) 2004 2005 2006 2007 2008 Turk Telekom 6.6 7.4 7.1 7.5 7.7 Turkcell 5 5.9 6.4 7.5 8 Vodafone 1 1.4 1.4 2.6 2.6 Avea 0.7 1 1.2 1.7 2 TOTAL 13.3 15.7 16.1 19.3 20.3 Call Tra c by Directions minutes in billion Fixed Mobile mobile-mobile mobile-other fixed-fixed fixed-other Household penetration for fixed is 75% with 17.5m subs Dec, 2008 LDTS licences are published in 2004 Local Loop Unbundling is published at May 10, 2009 3
  • GSM by Numbers Revenue Breakdown VAS Data Text Voice 2G Subs 3G Subs % Penet. Mobile Operator # Subscribers 2004 34.7 0 49% Turkcell 36,000,000 2005 43.6 0 60% Vodafone 15,600,000 52.7 0 75% Avea 12,100,000 2006 2007 62 0 88% 2009-03 2008 65.8 0 92% 3G Subs 5,386,800 2009-1 64.4 0 90% Mobile Internet Subs 218,812 2009-2 63.6 0 89% 58.3 5.4 88% Mobile Internet Usage (TB) 275 2009-3 4
  • ISPs by Numbers % Subscribers by Providers TTNet DSL Other DSL* Turksat Cable Mobile Other *: Superonline, Smile, Biri... # Subscribers by Providers DSL Cable ISDN Satellite Mobile TOTAL 5
  • Internet by Numbers The 10 Fastest Growing European Countries, as Facebook Nears Facebook Turkey Subscriber Growth 100M Across Region 20,000,000 16,943,780 15,000,000 12,382,320 10,000,000 7,394,340 5,000,000 3,464,640 0 July-08 January-09 July-09 January-10 MSN Subscribers in Turkey: 25 millions Windows Live Mail subscribers in Turket: 19 millions Jan, 2009 6
  • TV Platforms by Numbers 6% 6% 11% 0% Digital Satellite Analog Digiturk Turksat Cable TV 39% D-Smart 38% Mobile TV Platform # Subscribers Digital Satellite 7,000,000 Analog 6,850,000 Digiturk 2,037,000 Turksat Cable TV 1,150,000 D-Smart 1,074,000 Mobile TV 10,000 7
  • Comparison of Telecom Companies Turk Telekom Turkcell Vodafone Avea Geographic Quadruple Play Key Strategies Acquisitions Expansion, Global Player Price, MVNO Coverage, VAS MVNO / Brand Deals Group Companies Mobile TV, Mobile Signature, Mobile VAS via Group Companies Paymnet, Location Vodafone Live Patlican, BiDunya Services 8
  • Comparison of ISPs TTNet Superonline Smile Biri Turksat Key Triple / Fiber Triple Play N/A N/A Strategies Quadruple Play Superonline’s network quality and speed will improve while size of its Latest News network will TiViBu (WebTV increase by 2.5 brand of TTNet) times to 26,000 launched in 24th of kilometers Feb 2010 (BOTAS Deal) Brands 9
  • MVNO • Although there is no MVNO tender in Turkey yet Avea is making deals with top Football teams as MVNO like management (as Avea Service with di . branding) • MVNO licences may be given in 2010 or 2011 Founded on Feb 23, 2009 Reached 100K subs on Dec 19, 2009 10
  • WiMax • WiMax licences may be given in 2010 • Due to Triple Play o ers, Superonline, TTNet may be interested in WiMax licences. • Dogan Group may also be interested in WiMax licence 11
  • Thanks serkan.unsal@fasulye.com.tr twitter.com/serkanunsal