Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

Asia‘s Internet:   Innova/on, Imita/on & Hyper‐Localiza/on  By Serkan Toto, PhD Image source: Penn Olson  TwiCer: @serkantoto 

About me • Tokyo‐based web, mobile and gaming    industry consultant • Advisor for startups in Japan and the US    • Japan correspondent for TechCrunch.com   • Personal website: www.serkantoto.com   

Agenda I: Asia’s Internet! II: Imita/on & Hyper‐Localiza/on! III: Innova/on? 

I: Asia‘s Internet  Stats, Stats, Stats 

Asia: No. 1 Web Popula/on ‐> More than America and Europe combined. 

Asia: Weak In Internet Penetra/on  ‐> Worldwide, just Africa is behind Asia.  Source: ITU (Interna6onal Telecommunica6on Union) 

Asia: Internet Traﬃc To Explode By 2015  ‐> APAC to overtake North America in monthly web traﬃc in 2015.  Source: Cisco, Penn Olson 

Asia: Mobile Is Big ‐> 10 of the top 20 mobile na/ons are in Asia. Source: Wikipedia 

II: Imita/on Asian Clone Wars 

Yes, We Love Imita/ng Stuﬀ.  ‐> Mostly ideas from the US. Image source: Penn Olson 

Too Many Imita/ons Are Bad, But... ‐> No ques/on, crude clones do suck. Image source: hCp://www.ﬂickr.com/photos/yamagatacamille/4267887034/ 

„Cloning“ Isn‘t Just Popular In Asia.  ‐> It‘s a worldwide, very common phenomenon.  

What Is Innova/on Anyway? ‐> “Innovare“ means to renew, to change in La/n.  To innovate is not to reform.   Innova/on is the process of turning ideas   – Edmund Burke   into manufacturable and marketable form.   – WaCs Humphrey  Innova/on dis/nguishes between a   leader and a follower. – Steve Jobs  Innova/on is the crea/on of the new or the re‐ arranging of the old in a new way. – Michael  Vance  The innova/on point is the pivotal moment  when talented and mo/vated people seek the  opportunity to act on their ideas and dreams.  ‐ W. Arthur Porter  I don’t f***ing want innova/on.  ‐ Marc Pincus  

Who can ask norma/ve ques/ons? ‐> There is a big grey area WRT innova/on vs. Imita/on.  • Who decides if imita/ng is good or bad?    • Isn’t  hyper‐localiza/on a sub form of innova/on?    • Should Asian entrepreneurs wait for US and other    startups to enter the market? Why?  • Aren’t almost all big web players “clones” of others?    • My opinion: it depends on the quality of the service.    Most “clones” are bad, but not because they are clones  but because they are bad. If you execute, solve a  problem, have users and make money, awesome. 

Some Asian Clones Make Big Bucks. 

III: Innova/on 7 Areas Asia Pioneered 

Insead‘s Global Innova/on Index 2011 ‐> Asia is doing OK. 

Example 1: Mobile Web (Japan/1999) ‐> NTT Docomo kickstarted the mobile web with i‐mode. 

Example 2: Online Gaming (Korea/1996) ‐> Nexon‘s The Kingdom of the Winds is the ﬁrst MMORPG. Image source: Gamespot 

Example 3: Virtual Goods (Korea/1999) ‐> Cyworld popularized virtual items in social networks. 

Example 4: E‐Publishing (Japan/2006) ‐> Sony was ﬁrst to market with the PRS 500 e‐reader. 

Example 5: Broadband (SK, HK, JP/1998) ‐> 94% broadband penetra/on in Korea in 2000.  Image source: Penn Olson 

Example 6: Internet Of Things (Japan/1994) ‐> Toyota subsidiary Denso Wave invented QR codes. Image source: Asiajin 

Example 7: Mobile Social Gaming (Japan/2006) ‐> Japan‘s DeNA generates US$1.3 billion with social games. 

What Can Be Done In Asia‘s Web Scene? ‐> Biggest problem: underdeveloped ecosystems in Asia.  • low number of QUALITY startups    • weak exit environment (IPOs, trade sales)   • few competent VCs ﬁrms/angel investors     • poli/cal and legal problems in some South   • low propensity of talents to work for startups,   East Asian countries (IP protec/on,   • few people with an entrepreneurial mindset  bureaucracy for startups, general poli/cal   • historically, culturally, and economically    instability) diverse markets  • massive “brain drain”   • much lower online spend than in North    • s/ll low Internet penetra/on   America or Europe  • fragmented mobile landscape    • underdeveloped online and mobile payment    infrastructure (if any) 

Selec/on Of Innova/ve Asian Startups 

Thank you for listening! 

Contact me Site: hCp://www.serkantoto.com  TwiAer: hCp://twiCer.com/serkantoto LinkedIn: hCp://linkedin.com/in/serkantoto Facebook: hCp://www.facebook.com/stoto Email: totoserkan AT gmail.com 

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Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

by Dr. Serkan Toto on Oct 20, 2011

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Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia) — Presentation Transcript