Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

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This is the keynote presentation I gave at the Sparxup 2011 Awards in Jakarta, Indonesia, on October 21, 2011.

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Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

  1. Asia‘s
Internet:

 Innova/on,
Imita/on
&
Hyper‐Localiza/on
 By
Serkan
Toto,
PhD
Image
source:
Penn
Olson
 TwiCer:
@serkantoto

  2. About
me
• Tokyo‐based
web,
mobile
and
gaming 

 industry
consultant
• Advisor
for
startups
in
Japan
and
the
US

 
• Japan
correspondent
for
TechCrunch.com
 
• Personal
website:
www.serkantoto.com

  3. Agenda
I:
Asia’s
Internet!
II:
Imita/on
&
Hyper‐Localiza/on!
III:
Innova/on?

  4. I:
Asia‘s
Internet
 Stats,
Stats,
Stats

  5. Asia:
No.
1
Web
Popula/on
‐>
More
than
America
and
Europe
combined.

  6. Asia:
Weak
In
Internet
Penetra/on
 ‐>
Worldwide,
just
Africa
is
behind
Asia.

Source:
ITU
(Interna6onal
Telecommunica6on
Union)

  7. Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
Penn
Olson

  8. Asia:
Mobile
Is
Big
‐>
10
of
the
top
20
mobile
na/ons
are
in
Asia.
Source:
Wikipedia

  9. II:
Imita/on
Asian
Clone
Wars

  10. Yes,
We
Love
Imita/ng
Stuff.
 ‐>
Mostly
ideas
from
the
US.
Image
source:
Penn
Olson

  11. Too
Many
Imita/ons
Are
Bad,
But...
‐>
No
ques/on,
crude
clones
do
suck.
Image
source:
hCp://www.flickr.com/photos/yamagatacamille/4267887034/

  12. „Cloning“
Isn‘t
Just
Popular
In
Asia.

‐>
It‘s
a
worldwide,
very
common
phenomenon.


  13. What
Is
Innova/on
Anyway?
‐>
“Innovare“
means
to
renew,
to
change
in
La/n.
 To
innovate
is
not
to
reform.

 Innova/on
is
the
process
of
turning
ideas

 –
Edmund
Burke

 into
manufacturable
and
marketable
form.
 
–
WaCs
Humphrey
 Innova/on
dis/nguishes
between
a

 leader
and
a
follower.
–
Steve
Jobs
 Innova/on
is
the
crea/on
of
the
new
or
the
re‐ arranging
of
the
old
in
a
new
way.
–
Michael
 Vance
 The
innova/on
point
is
the
pivotal
moment
 when
talented
and
mo/vated
people
seek
the
 opportunity
to
act
on
their
ideas
and
dreams.
 ‐
W.
Arthur
Porter
 I
don’t
f***ing
want
innova/on.
 ‐
Marc
Pincus


  14. Who
can
ask
norma/ve
ques/ons?
‐>
There
is
a
big
grey
area
WRT
innova/on
vs.
Imita/on.
 • Who
decides
if
imita/ng
is
good
or
bad?
 
 • Isn’t

hyper‐localiza/on
a
sub
form
of
innova/on?
 
 • Should
Asian
entrepreneurs
wait
for
US
and
other
 
 startups
to
enter
the
market?
Why?
 • Aren’t
almost
all
big
web
players
“clones”
of
others?
 
 • My
opinion:
it
depends
on
the
quality
of
the
service.
 
 Most
“clones”
are
bad,
but
not
because
they
are
clones
 but
because
they
are
bad.
If
you
execute,
solve
a
 problem,
have
users
and
make
money,
awesome.

  15. Some
Asian
Clones
Make
Big
Bucks.

  16. III:
Innova/on
7
Areas
Asia
Pioneered

  17. Insead‘s
Global
Innova/on
Index
2011
‐>
Asia
is
doing
OK.

  18. Example
1:
Mobile
Web
(Japan/1999)
‐>
NTT
Docomo
kickstarted
the
mobile
web
with
i‐mode.

  19. Example
2:
Online
Gaming
(Korea/1996)
‐>
Nexon‘s
The
Kingdom
of
the
Winds
is
the
first
MMORPG.
Image
source:
Gamespot

  20. Example
3:
Virtual
Goods
(Korea/1999)
‐>
Cyworld
popularized
virtual
items
in
social
networks.

  21. Example
4:
E‐Publishing
(Japan/2006)
‐>
Sony
was
first
to
market
with
the
PRS
500
e‐reader.

  22. Example
5:
Broadband
(SK,
HK,
JP/1998)
‐>
94%
broadband
penetra/on
in
Korea
in
2000.

Image
source:
Penn
Olson

  23. Example
6:
Internet
Of
Things
(Japan/1994)
‐>
Toyota
subsidiary
Denso
Wave
invented
QR
codes.
Image
source:
Asiajin

  24. Example
7:
Mobile
Social
Gaming
(Japan/2006)
‐>
Japan‘s
DeNA
generates
US$1.3
billion
with
social
games.

  25. What
Can
Be
Done
In
Asia‘s
Web
Scene?
‐>
Biggest
problem:
underdeveloped
ecosystems
in
Asia.

• low
number
of
QUALITY
startups
 
 • weak
exit
environment
(IPOs,
trade
sales)
 
• few
competent
VCs
firms/angel
investors

 
 • poli/cal
and
legal
problems
in
some
South
 
• low
propensity
of
talents
to
work
for
startups,

 East
Asian
countries
(IP
protec/on,
 
• few
people
with
an
entrepreneurial
mindset
 bureaucracy
for
startups,
general
poli/cal
 
• historically,
culturally,
and
economically
 
 instability)
diverse
markets
 • massive
“brain
drain”
 
• much
lower
online
spend
than
in
North
 
 • s/ll
low
Internet
penetra/on
 
America
or
Europe
 • fragmented
mobile
landscape
 
 • underdeveloped
online
and
mobile
payment
 
 infrastructure
(if
any)

  26. Selec/on
Of
Innova/ve
Asian
Startups

  27. Thank
you
for
listening!

  28. Contact
me
Site:
hCp://www.serkantoto.com

TwiAer:
hCp://twiCer.com/serkantoto
LinkedIn:
hCp://linkedin.com/in/serkantoto
Facebook:
hCp://www.facebook.com/stoto
Email:
totoserkan
AT
gmail.com


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