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Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)
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Japan‘s Social Gaming Market 2013: Status Quo & Key Trends (Insert Coin Tokyo Event)

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I gave this presentation on July 17, 2013 in Tokyo, at the inaugural Insert Coint event.

I gave this presentation on July 17, 2013 in Tokyo, at the inaugural Insert Coint event.

Published in: Technology, News & Politics
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  • 1. Japan‘s Social Gaming Market 2013: Status Quo & Key Trends By Serkan Toto, PhD www.serkantoto.com 1  
  • 2. About Me • CEO and founder of Kantan Games, KK • Social and mobile gaming industry consultant • Advisor for startups in Japan and the US • Japan contributor for TechCrunch.com • Based in Japan since 2004 • Hardcore gamer • Personal site: http://www.serkantoto.com 2  
  • 3. Current Favorite (Mobile) Game 3  
  • 4. Current Favorite (Mobile) Game 4  
  • 5. Visit My Website For Free Information On Japan’s Mobile Game Industry (http://www.serkantoto.com) 5  
  • 6. Contact Information Twitter: @serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com 6  
  • 7. Agenda I: Status Quo Of Japan’s Social Gaming Market II: 13 Key Trends In Japan 7  
  • 8. I: Status Quo Of Japan’s Social Gaming Market 8  
  • 9. Japan‘s Unique Social Landscape     •  4 homegrown social networks with 25-50 million registered users each: – Mixi (80%+ mobile social networking) – GREE (mobile social gaming) – Mobage (mobile social gaming) – LINE (mobile chat application) •  Twitter: 30+ million users •  Facebook: 19+ million MAU 9  
  • 10. Fragmented Game Market     •  ~300-400 social game providers in Japan. •  20+ game platform providers (all mobile). •  2 dominant companies as platform and game provider hybrids: GREE and DeNA (“Facebook+Zynga in 1“). •  LINE (since July 2012), Kakaotalk (February 2013), and dgame (December 2012) emerge as domestic competitors. 10  
  • 11. Japan‘s Social Gaming Ecosystem 11  
  • 12. Size Of Japan‘s Social Gaming Market -> Projection from Yano Research, January 2013 12  
  • 13. Size Of Japan‘s Social Gaming Market -> Projection from Nomura Research, January 2012     Image credit: The Nikkei 13  
  • 14. Social Is Bigger Than Video Gaming -> Data from Yano Research, February 2013.     14  
  • 15. Extremely High Paying User Ratio -> Morgan Stanley offers more insight. 15  
  • 16. Spending Patterns -> Not much difference compared to other regions 16  
  • 17. 4 Big Reasons Why Japanese Play Social Games 17  
  • 18. The Top 5 User Demographics For Social Games 18  
  • 19. Some User Data From GREE 19  
  • 20. II: 13 Key Trends In Mobile Gaming In Japan (And Asia) 20  
  • 21. Trend 1: Smartphone And Tablet Revolution    Source:  Impress  R&D   21  
  • 22. Trend 1: Smartphone And Tablet Revolution    Source:  MM  Research  Ins>tute   22  
  • 23. Trend 2: Shift To The App Economy 23  
  • 24. Trend 3: Rise Of The Chat Apps 24  
  • 25. Trend 3: Rise Of The Chat Apps 25  
  • 26. Trend 4: Competition In Platforms 26  
  • 27. Trend 5: User Acquisition Costs Rise 27  
  • 28. Trend 6: Puzzle & Dragons Hype 28  
  • 29. Trend 6: Puzzle & Dragons Hype 29  
  • 30. Trend 6: Puzzle & Dragons Hype 30  
  • 31. Trend 6: Puzzle & Dragons Hype Image credit: Social Game Info 31  
  • 32. Trend 6: Puzzle & Dragons Hype Source: App Annie 32  
  • 33. Trend 7: Next-Gen Social Games 33  
  • 34. •  There are now payment caps for younger players on DeNA and GREE. •  Real-money, off-platform trading of virtual items is still a problem. •  Certain bingo/lottery-like gaming mechanics are banned. •  Odds of winning are now disclosed in gacha. •  JASGA has been established. Trend 8: Regulation (?) 34  
  • 35. Trend 8: Regulation (?) 35  
  • 36. Trend 8: Regulation (?) 36  
  • 37. Trend 9: Card Battle Fatigue (?) 37  
  • 38. Trend 9: Card Battle Fatigue (?) 38  
  • 39. Trend 9: Card Battle Fatigue (?) 39  
  • 40. Trend 9: Card Battle Fatigue (?) 40  
  • 41. Trend 9: Card Battle Fatigue (?) 41  
  • 42. Trend 10: Diversification 42  
  • 43. Trend 11: Internationalization 43  
  • 44. Trend 12: Salaries Are Rising 44   Image credit: Yusuke Ando (Slideshare presentation, 2009)
  • 45. Trend 12: Salaries Are Rising 45  
  • 46. Trend 12: Salaries Are Rising 46  
  • 47. Trend 13: The Gaijin Are Coming 47  
  • 48. Thank you for listening! Questions? 48  
  • 49. Contact Information Twitter: @serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com 49  

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