For Asian Startups: 12 Tips For How To Pitch Technology Blogs
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This is a presentation I held during Accelerate 2010, a mobile and tech conference in Singapore (more info: http://accelerate.six.sg/). ...

This is a presentation I held during Accelerate 2010, a mobile and tech conference in Singapore (more info: http://accelerate.six.sg/).

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For Asian Startups: 12 Tips For How To Pitch Technology Blogs For Asian Startups: 12 Tips For How To Pitch Technology Blogs Presentation Transcript

  • Pitching The Press – The Way Of The Startup
    by Dr. Serkan Toto
    @serkantoto
  • 12 Tips to get your startup on techCrunch and other media- From asia
  • About me
    I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.
    Find me on Twitter: @serkantoto
  • Agenda
    I: How to prepare the pitch
    II: How to deliver the pitch
    III: How to act after getting covered
  • I: How to prepare the pitch
    Tips #1-5
  • Tip #1: Plan ahead.
  • Tip #2: Avoid the low hanging fruit.
  • Tip #3: Choose “targets” wisely.
  • Tip #4: Practice un-PR.
  • Tip #5: Have a story.
  • II: How to deliver the pitch
    Tips #6-10
  • Tip #6: Structure your story.
  • Tip #7: Use Email.
  • Tip 8: Be concise.
  • Tip #9: Provide extras.
  • Tip #10: Be responsive and polite.
  • Extra tip: Make the audience happy!
  • III: How to act after getting covered
    Tips #11-12
  • Tip #11: Shoot over a final email.
  • Tip #12: Don’t underestimate the importance of media.
  • Lesson is over, thank you!
  • Contact me
    I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.
    Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stoto
    Email: totoserkan AT gmail.com
  • Picture credits
    Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/
    Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/
    Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/
    Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/
    Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/
    Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/
    Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/
    Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/