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Lean UX &Integrated TeamsTim McCoy                                  Janice FraserDirector, Integrated Product Development ...
What Is Lean UX?               User Centered Design               x               Lean Startup (Customer Development      ...
Roots Of Lean Startup                              =                    +                   +                             ...
For the first time,                              user centered design                                 methods have         ...
When the business community                     begins to measure the value of                   user experience, they wil...
When the science of startups                          includes user centered design as                              one of...
Lean UX Means...             •        Tight collaboration of UX, Product Mgmt, Development             •        Know your ...
Lean UX Cycles                Generative Research                            Ideation   THINK                     Mental m...
Lean UX Framework                                                                     Users                               ...
Product Stewardshipand the integrated teamThe role of UX in agile environments
What’s wrong with this picture?Lean UX Fundamentals 02/2011          JANICE@LUXR.CO   TIM@COOPER.COM
Product Owner is an overloaded role    • Represent business needs                       • Collaborate with the team       ...
Strategic and tactical UX are under-represented    •     Product vision and framework under-developed    •     User resear...
Problems we can address by integrating design    Too up-front              Too late    • Too many assumptions    • Not coh...
We begin by integrating design into the team    The Integrated Team includes    full-time design members working    with a...
A Product Steward advocates for UX    The Product Steward is a strategic    design role that works with the    Product Mgr...
Product Ownership is a shared responsibility    Product Manager    • Represent business and customer needs    • Understand...
Thank YouTim McCoy                                  Janice FraserDirector, Integrated Product Development   Founder/CEOCoo...
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Lean UX, Product Stewardship & Integrated Teams

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An introduction to the fundamentals of lean user experience and a framework for incorporating UX in agile enviornments via Product Stewardship and Integrated Teams. From a talk at deLUX during IxDA 11.

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  • Transcript of "Lean UX, Product Stewardship & Integrated Teams"

    1. 1. Lean UX &Integrated TeamsTim McCoy Janice FraserDirector, Integrated Product Development Founder/CEOCooper LUXrtim@cooper.com janice@LUXr.co@seriouslynow @luxrco @clevergirl
    2. 2. What Is Lean UX? User Centered Design x Lean Startup (Customer Development + Lean & Agile approaches)LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    3. 3. Roots Of Lean Startup = + + make products incremental reduce customers want releases wasteLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    4. 4. For the first time, user centered design methods have momentum in the business community.LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    5. 5. When the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized.LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    6. 6. When the science of startups includes user centered design as one of its tent-poles, we designers have a new opportunity to do great things.LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    7. 7. Lean UX Means... • Tight collaboration of UX, Product Mgmt, Development • Know your customers(users) and their needs • Prioritize to reduce wasted effort • Focus releases on specific user goals • Externalize your ideas and your process • Test design hypotheses rapidly and repeatedly • Observing, learning, and adjusting with rapid cycles of Think--Make--CheckLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    8. 8. Lean UX Cycles Generative Research Ideation THINK Mental models Behavior Models Test Results Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page A/B Testing Hypotheses Site Analytics Comps Usability Testing Deployed Code Funnel Sign-ups CHECKLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    9. 9. Lean UX Framework Users why 1. BLAH what Needs 2. BLAH 3. BLAH le peop how uct prod BUSINESS THINKING Bob can... Uses/Scenarios Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    10. 10. Product Stewardshipand the integrated teamThe role of UX in agile environments
    11. 11. What’s wrong with this picture?Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    12. 12. Product Owner is an overloaded role • Represent business needs • Collaborate with the team – hold product vision – maintain product backlog – feature definition and prioritization – detail / clarify requirements – communicate project status – provide subject matter expertise • Ensure project success – be voice of the user – negotiate release dates and contents – participate in daily meetings – manage profitability / ROI – review work resultsLean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    13. 13. Strategic and tactical UX are under-represented • Product vision and framework under-developed • User research and feedback not well done or understood • Good interaction design practices lacking • Design professionals spread too thinLean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    14. 14. Problems we can address by integrating design Too up-front Too late • Too many assumptions • Not cohesive • Can’t address changes • Never enough time • Time-intensive • Lipstick on a pig documentationLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    15. 15. We begin by integrating design into the team The Integrated Team includes full-time design members working with and alongside developers. • Research and analysis of customer and user behaviors, needs, and goals • Contextual design that balances business needs, user goals, technical opportunityLeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM 15
    16. 16. A Product Steward advocates for UX The Product Steward is a strategic design role that works with the Product Mgr to set direction and shepherd the product to success. • Advocate for user-centered design • Understand and represent user goals • Provide creative direction • Negotiate releases with Product Manager • Pair-design with other team members • Assess work results • Guide product vision through deliveryLean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    17. 17. Product Ownership is a shared responsibility Product Manager • Represent business and customer needs • Understand market opportunities • Communicate project status • Prioritize features and releases • Collaborate with team Product Steward • Represent user needs and goals • Manage product vision, framework • Provide creative direction • Collaborate with teamLean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
    18. 18. Thank YouTim McCoy Janice FraserDirector, Integrated Product Development Founder/CEOCooper LUXrtim@cooper.com janice@LUXr.co@seriouslynow @luxrco @clevergirl
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