New Leaf Paper Sales Pitch


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New Leaf Paper
Internship - 2010

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  • * Image - an environmentally friendly production system in which any industrial output is capable of being recycled to create another product Closed Loop Systems - Promotes renewable energy, nontoxic materials in a closed loop and sustainable product design. Rooted within circular concepts of the product life cycle Based on the precautionary principle PP – he precautionary principle states that if an action or policy has suspected risk of causing harm to the public or to the environment, in the absence of a scientific consensus that harm would not ensue, the burden of proof falls on those who would advocate taking the action. Effectively, this principle allows policy makers to make discretionary decisions in situations where there is evidence of potential harm in the absence of complete scientific proof. The principle implies that there is a responsibility to intervene and protect the public from exposure to harm where scientific investigation discovers a plausible risk in the course of having screened for other suspected causes. The protections that mitigate suspected risks can be relaxed only if further scientific findings emerge that more robustly support an alternative explanation.
  • Average person uses 18 tons of paper in their lifetime. These numbers represent the lessoned impact one person can have over their lifetime from switching to new leaf paper.
  • 220,000 total students throughout the University of California state school system
  • New Leaf Paper Sales Pitch

    1. 1. Pulp Non-Fiction: Sustainability in the Paper Industry
    2. 2. Mission Statement <ul><li>Our goal is to inspire, through our successes, a fundamental shift towards environmental responsibility in the paper industry. </li></ul><ul><li>We supply paper with the greatest environmental benefit while meeting the business needs of our customers. </li></ul>
    3. 3. A Reality of Paper <ul><li>Past 200 years: </li></ul><ul><ul><li>Paper waste given little thought </li></ul></ul><ul><ul><li>Impact bigger than you think </li></ul></ul><ul><li>Reality: </li></ul><ul><ul><li>80% of worlds ancient forests have been logged </li></ul></ul><ul><ul><li>Paper industry accounts for third of this logging </li></ul></ul><ul><ul><li>76 countries completely lost original forest cover </li></ul></ul><ul><ul><li>Total consumption expected to double within 15 years </li></ul></ul>
    4. 4. America’s Consumption <ul><li>Annual Averages: </li></ul><ul><ul><li>Trash enough office paper to build 12-foot wall from LA to NYC </li></ul></ul><ul><ul><li>Businesses consume 21-million tons of paper </li></ul></ul><ul><ul><li>Individual consumes 650 pounds of paper </li></ul></ul><ul><ul><li>Receive 4-million tons of junk mail </li></ul></ul><ul><ul><li>400-billion photocopies made </li></ul></ul><ul><ul><li>30-billion faxes sent </li></ul></ul>
    5. 5. Landfill’s and Incinerators <ul><li>Trash and Burn: </li></ul><ul><ul><li>Number of landfills down 84% </li></ul></ul><ul><ul><li>Waste production up 80% </li></ul></ul><ul><ul><li>70% of solid waste burned in landfills </li></ul></ul><ul><ul><li>Over 108,000 tons of waste incinerated annually </li></ul></ul><ul><ul><li>Paper waste accounts for 40% of all landfill matter </li></ul></ul><ul><ul><li>Only two human-made objects are viewable from space – Great Wall of China and Fresh Kills Landfill in NYC </li></ul></ul>
    6. 6. Natural Resources <ul><li>The Numbers: </li></ul><ul><ul><li>900-million trees cut down for American paper and pulp mills annually </li></ul></ul><ul><ul><li>American’s consume a third of Earth’s timber and paper </li></ul></ul><ul><ul><li>Individual lifetime consumption – 18 tons of paper </li></ul></ul>
    7. 7. Recycling by the Numbers <ul><li>The Numbers: </li></ul><ul><ul><li>One ton of recycled paper saves 17 trees </li></ul></ul><ul><ul><li>Recycling a single run of the Sunday NY Times would save 75,000 trees </li></ul></ul><ul><ul><li>Recycling all printed newspaper would save 250 million trees annually </li></ul></ul><ul><ul><li>Amount of wood and paper trashed each year is enough to heat 50 million homes for 20 years </li></ul></ul>
    8. 8. We Have a Solution <ul><li>New Leaf Paper </li></ul><ul><ul><li>Changing future of paper consumption </li></ul></ul><ul><ul><li>Sustainable, nontoxic, closed-looped </li></ul></ul><ul><ul><li>Full adoption of natural systems </li></ul></ul><ul><ul><li>World’s leading source for environmentally responsible and economically sound paper </li></ul></ul><ul><ul><li>Leading fundamental shift toward environmental responsibility in paper industry </li></ul></ul>
    9. 9. Sustainable Sourcing <ul><li>Creates beauty and abundance </li></ul><ul><li>Considers how products are made and what they’re made from </li></ul><ul><li>Process of purchasing goods and services while accounting for long-term impacts on people, profits, and the planet </li></ul><ul><li>Accounts for transportation impact of purchasing a product and disposable method </li></ul>
    10. 10. Nontoxic Bleaching <ul><li>Prevents pollution to the water we drink and the air we breath </li></ul><ul><li>Most environmentally responsible, includes recycled fiber </li></ul><ul><li>The Contents: </li></ul><ul><ul><li>Chlorine Gas (Cl 2 ) - Most damaging, almost entirely discontinued. </li></ul></ul><ul><ul><li>Chlorine Compounds (ClO 2 ) = ECF (Elemental Chlorine Free) - Some ECF systems are better than others. </li></ul></ul><ul><ul><li>TCF (Totally Chlorine Free) - Same process at PCF, only for virgin pulp. </li></ul></ul><ul><ul><li>Chlorine Free (H 2 O 2 = H 2 O + O 2 ) - PCF (Processed Chlorine Free) </li></ul></ul>
    11. 11. Closed Loop Production
    12. 12. Individual Impact <ul><li>A lifetime of using New Leaf Paper: </li></ul>
    13. 13. New Leaf UC <ul><li>If all students from the UC system used New Leaf Paper for one year: </li></ul>
    14. 14. Equivalent To <ul><li>Trees to fill 2.5 Golden Gate Park’s </li></ul><ul><li>Water to wash 15 million laundry loads </li></ul><ul><li>Energy to power 55 houses for one year </li></ul><ul><li>Solid Waste to fill 3,600 garbage trucks </li></ul><ul><li>Greenhouse Gas to remove 14,600 cars from the road for one year </li></ul>
    15. 15. Leading the Industry <ul><li>1998 – First 100% recycled coated paper, 50% PCW and PCF3 </li></ul><ul><li>1998 – First bright white writing, text and cover made with 100% PCW and PCF </li></ul><ul><li>1999-2000 – First FSC certified coated paper, 50% de-inked recycled </li></ul><ul><li>2001 – First trade book paper made with 100% PCW and PCF </li></ul><ul><li>2003 – First white opaque made with 100% PCW and PCF </li></ul><ul><li>2004 – First high-end gloss coated paper with 40% PCW and PCF </li></ul><ul><li>2006 – First silk coated paper with 100% de-inked recycled and 50% PCW, PCF </li></ul><ul><li>2007 – First copy and inkjet paper made with 100% PCW in the mass market </li></ul><ul><li>2008 – First sustainably harvested banana and palm fiber made with 100% recycled farm waste </li></ul><ul><li>2009 – Highest PCW publication grade papers in North America </li></ul>
    16. 16. New Leaf Achievements <ul><li>May 2001 - Almost all books printed in Canada were on virgin paper using old growth fiber </li></ul><ul><li>June 2001 – New Leaf Paper launched EcoBook100 (100% Post-Consumer, PCF). </li></ul><ul><li>Dec 2001 – 10 Canadian publishers using EcoBook100, two printers stocking it. </li></ul><ul><li>May 2002 – Harry Potter paper backs printed on Good News Offset </li></ul><ul><li>July 2002 – Three largest book printers in Canada stock EcoBook100 </li></ul><ul><li>May 2003 – 950,000 copies of Harry Potter and the Order of the Phoenix printed on EcoBook 100 </li></ul><ul><li>July 2004 – 3 competing products launched by other companies. </li></ul>
    17. 17. Trusted by Industry Leaders
    18. 18. Environmental Certification
    19. 19. Our Products
    20. 20. National Distribution
    21. 21. New Leaf Paper <ul><li>Over 10,000 Eco-Audits in circulation </li></ul><ul><li>The most eco paper on the planet </li></ul><ul><li>Over 30 eco coated, uncoated, digital, board, and reply grades </li></ul><ul><li>Offering the most recognized way to share your resource savings </li></ul><ul><li>Home, school, and office products with both style and substance </li></ul>
    22. 22. Let’s Turn Over a New Leaf Together