Pradeep Henry: Software Practice Innovations

PRADEEP HENRY’SSOFTWARE PRACTICE INNOVATIONS 25-year journey to business results 1 12 3 2 3 “Pradeep Henry’s name is synonymous with innovation.” September 4, 2005

Pradeep Henry reconstructed the boundaries, goals,and methods of 3 disciplines – to achieve one objective:Software should deliver new levels of business value 1 TECHNICAL WRITING (mid-80s) 2 USER INTERFACE DESIGN (mid-90s) 3 SOFTWARE DEVELOPMENT (mid-2000s)

FIRST . . . Mid-80s 1 2 3 SOFTWARE USABILITY DRIVEN Technical Writing

VS. CONVENTIONAL APPROACH • The 80s approach: User manuals1 and online help2 were often written by technical writers, messages3 were written by programmers, and user interface labels4 written or improved by usability specialists. Result: Missing info, duplicated info, unnecessary info. • UCID is an approach where technical writers pick up additional skills and integrate and streamline the four elements so they work together and serve a higher objective, which is improved software usability. MANUALS MANUALS LABELS SOFTWARE DOCUMENT USABILITY CENTRIC DRIVEN HELP HELP MESSAGES

SECOND . . . Mid-90s 1 2 3 BUSINESS PROCESS CENTRIC User Interface Design

VS. CONVENTIONAL APPROACH • Conventional user-centric approach: Focus on human factors or the human- side of software users • PCD: The user interface of business software is viewed as business process, rather than merely as a medium for human-computer interaction. Improving this business process therefore becomes the key activity, resulting in new levels of business value from IT.

THIRD . . . Mid-2000s 1 2 3 BUSINESS RESULTS DRIVEN Software Development

VS. CONVENTIONAL APPROACH Conventional technology centric approach SOFTWARE REQUIREMENTS SOFTWARE DEVELOPMENT Henry’s business results driven approach called BT practice SOFTWARE INTEGRATE SOFTWARE SOFTWARE & IMPROVE DEVELOPMENT BUSINESS PROCESS BUSINESS IMPROVED PROCESS BUSINESS CHANGES PROCESS

EVIDENCE: PUBLIC DOMAIN (AND A FEW PERSONAL EMAILS)

EVIDENCE FOR . . . 1 2 3

BUSINESS IMPACT OF UCID by Pradeep Henry

IN PRACTICE First project where an early form of UCID was used: Development of a large software product for IBM Nordic Laboratory, Sweden in 1989-1992

PUBLICATIONS by Pradeep Henry

ARTECH HOUSE USA PUBLISHES BOOK Title: User-Centered Information Design for Improved Software Usability Date: 1998 Publisher: Artech House, USA About publisher: A leader in forward-looking technical titles by the world’s top authorities for professionals and students Web: ArtechHouse.com or Click here

STC USA PUBLISHES ARTICLE Title: Change Your Goal, Extend Your Role Date: February 2000 Publication: Intercom Publisher: Society for Technical Communication (STC), USA About publisher: Worlds largest and oldest professional association dedicated to the advancement of the field of technical communication Web: Intercom.STC.org

SOFTWARE BUSINESS PUBLISHES ARTICLE Title: Re-Directing Your Documentation Efforts for Product Usability Date: November 1998 Publication: Software Developer & Publisher (renamed Software Business) Publisher: Webcom Communications Corp, USA Web: InfoWebCom.com

SPEECHESby Pradeep Henry

WRITERS-UA USA INVITES HENRY TO SPEAK AT CONFERENCE Invite: Pradeep Henry was invited to speak about UCID at the 9th annual technical writing conference, March 4-8, 2001, Santa Clara, California; Henry could not honor invitation Organizer: WritersUA, USA About organizer: A premier source for user assistance (technical writing) conferences; Nine thousand people have attended their signature annual conferences Web: WritersUA.com

STC INDIA INVITES HENRY TO SPEAK AT CONFERENCE Title: Information Design for Product Usability Event: STC India Conference Date: December 4, 1999 Venue: Bangalore, India Organizer: India chapter of Society for Technical Communication (STC) About organizer: Parent STC is the worlds largest and oldest professional association dedicated to the advancement of the field of technical communication Web: STC-India.org

EXPERT REVIEW OF HENRY’S WORK

IEE USA FAVORABLY REVIEWS HENRY’S BOOK Reviewer: Whitney Beth Potsus Publication: IEEE Transactions on Professional Communication Issue: Date June 2001, Volume 44, Issue 2 Publisher: IEEE, USA About publisher: World’s largest professional association for the advancement of technology Web: ieeeXplore.IEEE.org

ACM USA FAVORABLY REVIEWS HENRY’S BOOK Reviewer: Richard L. Upchurch Date: September 1998 Publication: Computing Reviews Publisher: ACM (Association for Computing Machinery), USA About publisher: World’s largest professional association for advancing computing as a science and profession Web: Reviews.com

ANALYSIS OF HENRY’S WORK by media

EE|Times USA ANALYZES Title: Good information design makes good information Date: September 26, 2000 Publication: EE|Times Publisher: UBM Electronics, USA About publisher: Global leader in media and marketing solutions for the electronics industry Web: EETimes.com

BIOGRAPHIES of Pradeep Henry

IEEE USA FEATURES HENRY AS DISTINGUISHED PERSON Title: Profile of a Distinguished Professional Communicator Date: March/April 1994 Publication: IEEE Professional Communication Society Newsletter Publisher: IEEE Professional Communication Society, USA About publisher: IEEE society dedicated to understanding & promoting effective communication in engineering, scientific, & other technical environments Note: Published ahead of Henry’s book on UCID, it still gives a sneak peek of UCID Web: ewh.IEEE.org/soc/PCS

WHO’S WHO IN THE WORLD PROFILES HENRY Publication: Marquis Who’s Who in the World: Millennium Edition Date: 2000 Excerpt: "Achievements include pioneering the software usability driven approach to technical writing, setting up Indias first software usability lab, and pioneering technical communication training in India.“ Web: MarquisWhosWho.com or Click to see brief bio

IS UCID INFLUENCING THE TECH WRITING FIELD?

ALA USA LISTS UCID IN “THE TOP TRENDS” Date: Annual 2002 Publisher: Library & Information Technology Association, a division of American Library Association (ALA) About publisher: Leads the development and improvement of library, information services, and librarianship. Web: ALA.org

UNISYS USA PREPARES TO CHANGE: TRAINS STAFF Event: UCID training for UNISYS technical writing staff worldwide Title: “Intro to Usability-Driven Technical Communication”; Henry provided introduction to the training, which was based entirely on his book Date: May 29, 2002 Organization: UNISYS, USA About organization: Global provider of IT services and products. Web: UNISYS.com

CITATIONS • 48 books • Clay Spinuzzi, Using a handheld PC to collect and analyze observational data, Proceedings of the 21st annual international conference on Documentation, October 12-15, 2003, San Francisco, CA, USA • João Soares de Oliveira Neto , Lucia V. L. Filgueiras, Crossmedia application design: exploring linear and non-linear narrative abilities, Proceedings of the 26th annual ACM international conference on Design of communication, September 22-24, 2008, Lisbon, Portugal • Hong Xie , Dietmar Wolfram, State digital library usability: contributing organizational factors, Journal of the American Society for Information Science and Technology, v.53 n.13, p.1085-1097, November 2002 • Clay Spinuzzi, A Scandinavian challenge, a US response: methodological assumptions in Scandinavian and US prototyping approaches, Proceedings of the 20th annual international conference on Computer documentation, p.208-215, October 20-23, 2002, Toronto, Ontario, Canada

WRITERS-UA USA’s TAGLINE SUGGESTS POPULARITY OF UCID 1998 Downloaded on May 14, 2011, the tagline of WritersUA.com is catchier, but means exactly the same as the title of Henry’s 90s book on UCID! TODAY

BUSINESS IMPACT OF PCD

“PROMISING VENTURE” GROWS INTO GIANT, FAST Back in 1996, the Job Offer Letter that Henry received described his new employer merely as a “promising venture” Today, US-headquartered Cognizant Technology Solution is an admired 100,000-people giant What was PCD’s contribution?

PCD HELPS DELIVER NEW LEVELS OF IT PRODUCTIVITY While software metrics and project management metrics are commonly used, providers typically do not work on customer’s business metrics. PCD’s productivity advantage changed it all – in over 100 projects executed for American and European companiesCALL CENTER APPLICATION Old productivity: 8 calls / hr New productivity: 10 calls / hr

PCD HELPS IMPROVE CUSTOMER’S BUSINESS PROCESS Henry’s PCD team focused on the performance of the customer organization, improving the business process in the software. “ The application prototype that (Pradeep Henry’s group) created … It was based on a business process they helped ” optimize. - Software project manager, Cognizant

PCD HELPS EARN “HIGHER-LEAGUE PLAYER” IMAGE Improving a customer’s business process is a job typically done by higher-end management consulting firms. “ (Pradeep Henry’s) group’s business process optimization raised the level of perception ” about the company. - Chief Architect, Cognizant (May 2002)

PCD DIFFERENTIATES COGNIZANT FROM COMPETITORS Business World:: May 2006

PCD MAKES WINNING NEW BUSINESS JUST A BIT EASIER “ Pradeep Henry created a completely "disruptory" practice (PCD) that was so remarkably brilliant at what it did that every client that saw it wanted to ” utilize it. - Asst. Vice President, Cognizant (November 2008)

RESEARCH

RESEARCH • About a dozen research/study projects (unpublished) • Sample taken out of a pool of 400+ software projects executed for American and European enterprises • Discovered new insights under the broad areas of IT business processes, and business value of IT

PUBLICATIONSby Pradeep Henry

ALIGNJOURNAL USA PUBLISHES ARTICLE Title: Process-UI Alignment: New Value from a New Level of Alignment Date: October 03, 2007 Publication: Align Journal (now MainframeZone.com) Publisher: TCI Publications, USA Download: Click here

ACM USA PUBLISHES RELATED ARTICLE Title: Advancing UCD While Facing Challenges from Offshore Date: March + April 2003 Publication: Interactions Publisher: ACM, USA About publisher: World’s largest professional association for advancing computing as a science and profession Note: Article is not about PCD, but still has some PCD ideas Web: ACM.org or Click for info

IGI GLOBAL USA PUBLISHES RELATED ARTICLE Title: Turning The Usability Fraternity into a Thriving Industry Editor: Claude Ghaoui Date: 2006 Publication: Encyclopedia of Human Computer Interaction Publisher: IGI Global, USA Note: Article not about PCD, but the call to move to business orientation comes from PCD Web: IGI-Global.com

ACM USA INVITES HENRY TO PANEL AT CONFERENCE Event: CHI 2005 Conference on Human Factors in Computing Systems Title: Outsourcing & Offshoring: Impact on the User Experience Date: April 2-7, 2005 Venue: Portland, Oregon, USA Organizer: ACM SIGCHI, USA About organizer: ACM is the world’s largest professional association for advancing computing as a science and profession Web: CHI2005.org

HCI INTERNATIONAL CONFERENCE INVITES HENRY TO SPEAK Event: HCI International 2005 11th International Conference on Human- Computer Interaction Title: The Maturing of a Successful Usability Group Date: July 22-27, 2005 Venue: Las Vega, USA Organizer: HCI International Conference About organizer: Host of conferences, with the 2009 event attracting over 1900 participants from 73 countries Note: Speech not about PCD, but call for business orientation comes from PCD Web: HCI-International.org

PCD IN ACADEMIA by Pradeep Henry

BITS INDIA LAUNCHES RELATED COURSE Title: Usability Engineering Details: 5-credit course part of Masters in Science degree in Software Engineering Institution: BITS Pilani in cooperation with Cognizant Technology Solutions About institution: A premier engineering institution in India Note: Not a PCD course, but it showed importance of business process centricity and how traditional user interface designers should work with PCD practitioners Web: BITS-Pilani.ac.in

B-SCHOOL IN INDIA INVITES HENRY TO SPEAK Title: Blue Ocean Strategy & PCD Date: August 1, 2008 Venue: Chennai, India Institution: Great Lakes Institute of Management About institution: Founded by Bala V. Balachandran, who is a Kellogg Distinguished Professor (Emeritus-in- Service), Northwestern University, USA Web: GreatLakes.edu.in

ENGINEERING COLLEGE IN INDIA INVITES HENRY TO SPEAK Event: Seminar on Usability Engineering Title: Special Lecture (1hr) Date: March 28-29, 2003 Venue: Chennai, India Institution: Anna University of Technology About institution: A premier engineering institution in India Web: AnnaTech.ac.in

BIOGRAPHYof Pradeep Henry

COMPUTER SOCIETY OF INDIA FEATURES HENRY’S WORKS Author: Global Technology Office of Cognizant Technology Solutions Title: India Tech Innovates Issue: March 2007, Issue 12, Volume 30 Publication: CSI Communications Publisher: Computer Society of India About publisher: Guiding the Indian IT industry since 1965 and today having 50,000- plus members Web: CSI-India.org

INTERVIEW BY INDUSTRY ANALYST by media

FORRESTER RESEARCH USA INTERVIEWS HENRY Organization: Forrester Research, Inc USA About organization: Forrester is a technology and market research firm that has been providing forward-thinking advice since 1983 to global leaders in business and technology Interviewer: Vidya Lakshmipathy Interview date: August 31, 2006 Topics: Cognizant’s customer results through PCD, Offshoring of user interface work, User interface discipline in India, CHI-SI.org Report: “Usability Moves Offshore: Best Practices For US Firms Working With Usability Teams In India” by Vidya Lakshmipathy with Kerry Bodine and Steven Geller, September 6, 2006

MEDIA COVERAGE

eWEEK USA INVITES HENRY FOR INTERVIEW Invitation for interview: Received from Mike Elgan, Executive Editor on May 11, 2006 and again on June 28, 2006; Henry could not honor the invitation Title: Great Minds in Development (Video Series) Others featured include: Steve Krug, author of “Don’t Make Me Think,” Jakob Nielsen, "the worlds leading expert on Web usability" (U.S. News & World Report), Jeremy Bailenson, Director at Stanford University Media: eWeek, USA About eWeek: An award-winning Ziff Davis publication and the source for high-tech news and analysis for enterprises Web: eWeek.com

THEWEEK INDIA PROFILES HENRY Title: Top Guns of IT Date: September 4, 2005 Media: THE WEEK, India About the media organization: Second largest selling English newsmagazine in India, behind India Today, though a majority of the sales are concentrated in southern India Note: In this profile, “Pi” is Cognizant’s proprietary version of PCD Web: Week.ManoramaOnline.com

BUSINESS LINE INDIA INTERVIEWS HENRY Title: Business-centric designs improve efficiency Date: January 9, 2007 Media: Business Line, India About the media organization: Business newspaper with circulation of 130,000 copies published from 14 cities in India. It comes from the publishers of The Hindu, which is the second largest English language newspaper in India with circulation of nearly 1.5 million. Web: TheHinduBusinessLine.com

INTERVIEW BY ACADEMIA

B-SCHOOL IN INDIA INTERVIEWS HENRY Title: Creating new business opportunities through Innovation Date: Issue 7, December 2007 Interviewer: Gaurav Saxena Publication: GRAVITY Institution: Great Lakes Institute of Management, India About institution: Founded by Bala V. Balachandran, a Kellogg Distinguished Professor (Emeritus-in-Service), Northwestern University, USA Web: Click here to read

IS PCD INFLUENCING THE UI DESIGN FIELD?

CITATIONS The ACM SIGCHI Studies in Computational Lecture Notes in Symposium on Engineering Intelligence (Model-Driven Computer Science Interactive Computing Development of Advanced User Systems Interfaces) Title: A Rule-Based Approach for Model Title: Model-Driven Approach Title: Business Performer-Centered Management in a User for User Interface Business Design of User Interfaces Interface – Business Alignment Alignment Framework Date: January 20, 2011 Venue: Carnegie Mellon Date: 2010 University, USA Publisher: Springer Publisher: SpringerLink Date: July 14–17, 2009 Authors: Kênia Sousa and Jean Vanderdonckt Authors: Kenia Sousa, Author: Kenia Sousa Hildeberto Mendonça, and Jean Vanderdonckt

RESEARCH NOTE: While these and other Forrester reports have some PCD-like concepts and practices, they do not have any citation of Henry’s works; They’re listed here merely to show the importance and originality of PCD

BUSINESS IMPACT OF BT PRACTICE

BT practice – IN PRACTICE BT practice is an outgrowth of PCD About a dozen software projects have used some form of the method The majority of these projects were executed for US enterprises

PUBLICATIONSby Pradeep Henry

COLUMBIA BUSINESS SCHOOL PUBLISHES RELATED ARTICLE Title: Aligning Technology With Business Strategy Date: October 5, 2009 Publication: Columbia Business School Executive Education website Publisher: Columbia Business School, USA Note: Article not focused on BT practice, but talks about evolution from PCD to the next higher level Web: Click here to read article

BPTRENDS USA PUBLISHES RELATED ARTICLE Title: Process-Centricity and the Business Analyst’s NEW Role Date: January 2010 Publication: Business Process Trends, USA About publisher: Primary source of news and information relating to all aspects of business process change Note: While this article is not specifically about BT practice, it does talk about business process centricity, which is common for both PCD and BT practice Web: BPTrends.com

IDEA CONNECTION USA PUBLISHES BT ARTICLE Title: Time to move from IT to BT Date: January 2011 Publisher: Idea Connection, USA About publisher: Helping solve challenges for Fortune 1000 companies, with a high "solve" rate in solving problems in areas like nanotechnology, virtual reality, biochemistry, marketing, and sociology Web: IdeaConnection.com

HENRY BLOGS ON BT practice Title: The Practice of Business Technology (BT) Date: New post every couple of weeks or so Web: BTpractice.com

VOLVO HOSTS BT SEMINAR Title: Innovation & Business Technology Date: August 9, 2011 Venue: Bangalore, India Organizer: VOLVO IT About organizer: IT firm of Swedish car maker Volvo, which is known for world- leading innovations Web: VolvoIT.com

INDIA CHAMBER OF COMMERCE FOR IT HOSTS BT SEMINAR Title: Business Process Centric Software Development Date: March 26, 2010 Venue: InfoPark, Cochin, India Organizer: Nasscom About organizer: Chamber of Commerce for IT in India Web: Nasscom.in

ENGINEERING COLLEGES HOST BT SEMINAR Title: The IT-to-BT Move Date: August 19, 2010 Organizer: Hindustan Institute of Technology & Science, Chennai, India Web: HindustanUniv.ac.in Title: The IT-to-BT Move Date: August 17, 2011 Organizer: Saveetha Engineering College, Chennai, India Web: Saveetha.ac.in

TiE HOSTS BT SEMINAR Title: Business Technology & The Power of Innovation Date: March 15, 2011 Venue: IIT Madras Research Park Organizer: TiE About organizer: Global organization fostering entrepreneurship Note: Henry co-presented this seminar with Professor Muthu Singaram Web: TiE.org

AND FINALLY . . .HENRY IS ASKED TO REVIEW INNOVATION BOOKS Reviews at: www.PowerOfNew.com

PRADEEP HENRY’SSOFTWARE PRACTICE INNOVATIONS 25-year journey to business results 1 12 3 2 3 About: www.PradeepHenry.com Blog (Business Technology & Innovation): www.BTpractice.com Email: PHenry08@gsb.Columbia.edu

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Pradeep Henry: Software Practice Innovations

by Pradeep Henry on Jun 08, 2011

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