Pradeep Henry: Impact on Cognizant Technology Solutions

Cognizant starts with an advantage and gets big fast

Sets up India’s first usability lab . . . Economic Times: January 24, 1999 Back when Cognizant was in its formative years, Pradeep Henry set up the lab, drawing from the user interface course he took at UC Berkeley (1994-95)

. . . and gets differentiated “ Designing for great usability is a great way to differentiate ourselves from other Indian companies which tend to think technology …” - a former Chairman, Cognizant

Delivers higher productivity/user . . . “ With the redesigned software, each one of our 100 call center agents can now handle 10 calls an hour rather than 8.” – Healthcare company CIO (referring to Henry’s innovative business process centric approach to user interface design)

. . . and sustains differentiation “ We picked Cognizant partly because it had better UI (user interface) capability than others.” - Intuit CTO Bill Ihrie, speaking to Business World, May 2006

Improves customer’s business process . . . “ The application prototype that (Henry’s team) created … It was based on a business process they helped optimize.” - Software project manager, Cognizant

. . . and earns higher-league player image “ (Henry’s) team’s business process optimization raised the level of perception about the company.” - a former Chief Architect, Cognizant

“ (Henry’s business process centric approach) comes as an opposite and radical thought.” – Business Line: January 9, 2007 Higher productivity & business process improvements come from Henry’s innovative approach called PCD P rocess- C entric D esign

Predicts business outcomes from IT “ Your team (Henry’s) played a crucial role in this win by delivering a proof-of-concept (that demonstrates business outcomes) ... This is one important lesson that we could leverage in other projects.” - a former Chief Architect, Cognizant

Uses Henry’s PCD team in sales cycle In 2007, the team pitched on average every other business day “ <prospective customer> was amazed. I have already seen the value that the group (Henry’s) has given Cognizant in acquiring new customers.” - a customer-facing VP, Cognizant

“ I read your article in Interactions - special issue. Lot of publicity for Cognizant.” - a former CEO, Cognizant Gets a lot of free publicity: Thru thought-leadership

Gets a lot of free publicity: Thru media attention

Gets a lot of free publicity: Thru interviews

Henry left Cognizant end of 2007. His 2009 article published by Columbia Business School is listed in Cognizant’s page at BNET.com. Downloaded on April 14, 2011 Still gets free publicity: 3+ years on

Wizard of Cognizant An earlier version of Cognizant.com profiled Pradeep Henry as a wizard. It described a wizard as a "specially talented person who plays a big role in building realworld customer solutions. Because of far-reaching interests and an overabundance of energy, this person has come up with unique and leading edge point of view on the relationships between technology, business, and culture." H E N R Y 25 Y E A R S Impact Scorecard About: www.PradeepHenry.com Blog: www.BTpractice.com Email: [email_address]

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Pradeep Henry: Impact on Cognizant Technology Solutions

by Pradeep Henry on Jun 08, 2011

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Pradeep Henry: Impact on Cognizant Technology Solutions — Presentation Transcript