Social media tips
for the Euroleague


           by Sergi Xaudiera
why?
   Help Euroleague to gain engagement inside the social media ocean



who am I?
   A guy who works on social media a...
twitter
username @Euroleague



 @Euroleague




               http://twitter.com/Euroleague
verified account



                                                            Euroleague




           To be easily rec...
use of descriptives hashtags

                                                          #Finals




                      ...
+ multimedia [pictures & video]




                                                              http://twitpic.com/photo...
use of lists




               lists
use of lists [players, teams]




       List and show to the fans official players and teams accounts
use of lists [fans]




         Sort fans into lists and build team community lists
press account [@EuroleaguePress]




     Press room information for press, bloggers and interested fans
higher frequency
                                                                 Today 9th June




                     ...
contests
contests




                                           177 comments
                                            in less t...
facebook/Euroleague




     http://www.facebook.com/pages/Euroleague-Basketball-Official-Group/34072349947
              ...
tweetup for Euroleague fans tweeps




        Get online community offline, even the players
website integration


                                                      Links to
                                     ...
9th June 2010
Euroleague Basketball

        Sergi Xaudiera
        sergi.xaudiera@gmail.com
        On twitter @SergiXaud...
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Euroleague Social Media Tips 2010

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Transcript of "Euroleague Social Media Tips 2010"

  1. 1. Social media tips for the Euroleague by Sergi Xaudiera
  2. 2. why? Help Euroleague to gain engagement inside the social media ocean who am I? A guy who works on social media and love basketball
  3. 3. twitter
  4. 4. username @Euroleague @Euroleague http://twitter.com/Euroleague
  5. 5. verified account Euroleague To be easily recognised as the official one To be easily found through the find person search
  6. 6. use of descriptives hashtags #Finals http://search.twitter.com To sort tweets among all users p.e.: #Top16, #ELF4, #EL10, #EL, #F4, ...
  7. 7. + multimedia [pictures & video] http://twitpic.com/photos/tubasket Let fans go inside the Euroleague, and live it 24/7
  8. 8. use of lists lists
  9. 9. use of lists [players, teams] List and show to the fans official players and teams accounts
  10. 10. use of lists [fans] Sort fans into lists and build team community lists
  11. 11. press account [@EuroleaguePress] Press room information for press, bloggers and interested fans
  12. 12. higher frequency Today 9th June 7th June 29th May Share more Euroleague generated content, blogs, video, … and even some users generated content
  13. 13. contests
  14. 14. contests 177 comments in less than 2h Linking social media channels
  15. 15. facebook/Euroleague http://www.facebook.com/pages/Euroleague-Basketball-Official-Group/34072349947 Or http://facebook.com/Euroleague
  16. 16. tweetup for Euroleague fans tweeps Get online community offline, even the players
  17. 17. website integration Links to accounts Let everybody knows the official accounts
  18. 18. 9th June 2010 Euroleague Basketball Sergi Xaudiera sergi.xaudiera@gmail.com On twitter @SergiXaudiera http://sergixaudiera.com
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