Euroleague sergixaudiera 20100609

Social media tips for the Euroleague by Sergi Xaudiera

why? Help Euroleague to gain engagement inside the social media ocean who am I? A guy who works on social media and love basketball

twitter

username @Euroleague @Euroleague http://twitter.com/Euroleague

verified account Euroleague To be easily recognised as the official one To be easily found through the find person search

use of descriptives hashtags #Finals http://search.twitter.com To sort tweets among all users p.e.: #Top16, #ELF4, #EL10, #EL, #F4, ...

+ multimedia [pictures & video] http://twitpic.com/photos/tubasket Let fans go inside the Euroleague, and live it 24/7

use of lists lists

use of lists [players, teams] List and show to the fans official players and teams accounts

use of lists [fans] Sort fans into lists and build team community lists

press account [@EuroleaguePress] Press room information for press, bloggers and interested fans

higher frequency Today 9th June 7th June 29th May Share more Euroleague generated content, blogs, video, … and even some users generated content

contests

contests 177 comments in less than 2h Linking social media channels

facebook/Euroleague http://www.facebook.com/pages/Euroleague-Basketball-Official-Group/34072349947 Or http://facebook.com/Euroleague

tweetup for Euroleague fans tweeps Get online community offline, even the players

website integration Links to accounts Let everybody knows the official accounts

9th June 2010 Euroleague Basketball Sergi Xaudiera sergi.xaudiera@gmail.com On twitter @SergiXaudiera http://sergixaudiera.com

http://www.marketingydeporte.com	337
http://sergixaudiera.com	33
http://feeds.feedburner.com	7
http://translate.googleusercontent.com	3

by Sergi Xaudiera on Jun 22, 2010