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Euroleague Social Media Tips 2010
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Euroleague Social Media Tips 2010

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  • 1. Social media tips for the Euroleague by Sergi Xaudiera
  • 2. why? Help Euroleague to gain engagement inside the social media ocean who am I? A guy who works on social media and love basketball
  • 3. twitter
  • 4. username @Euroleague @Euroleague http://twitter.com/Euroleague
  • 5. verified account Euroleague To be easily recognised as the official one To be easily found through the find person search
  • 6. use of descriptives hashtags #Finals http://search.twitter.com To sort tweets among all users p.e.: #Top16, #ELF4, #EL10, #EL, #F4, ...
  • 7. + multimedia [pictures & video] http://twitpic.com/photos/tubasket Let fans go inside the Euroleague, and live it 24/7
  • 8. use of lists lists
  • 9. use of lists [players, teams] List and show to the fans official players and teams accounts
  • 10. use of lists [fans] Sort fans into lists and build team community lists
  • 11. press account [@EuroleaguePress] Press room information for press, bloggers and interested fans
  • 12. higher frequency Today 9th June 7th June 29th May Share more Euroleague generated content, blogs, video, … and even some users generated content
  • 13. contests
  • 14. contests 177 comments in less than 2h Linking social media channels
  • 15. facebook/Euroleague http://www.facebook.com/pages/Euroleague-Basketball-Official-Group/34072349947 Or http://facebook.com/Euroleague
  • 16. tweetup for Euroleague fans tweeps Get online community offline, even the players
  • 17. website integration Links to accounts Let everybody knows the official accounts
  • 18. 9th June 2010 Euroleague Basketball Sergi Xaudiera sergi.xaudiera@gmail.com On twitter @SergiXaudiera http://sergixaudiera.com