Cultural Policy and Cultural Diplomacy - Yale University

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  • 1. INTERNATIONAL THEATRE PRACTICECultural Policy and Cultural Diplomacy Sergi Torres, European Commission, EuropeAid, Culture Unit. 8 December 2011 1
  • 2. if you think cultural exchangeis expensive, try ignorance. 2
  • 3. In the next 30 minutes… 1. Cultural exchange, why bother? 2. Finding your partners 3. Funding: knocking on the right door(s) 1. Q&A
  • 4. 1. Cultural exchange, why bother?
  • 5. http://www.youtube.com/watch?v=IfhNYU5wxA0 5
  • 6. Benefits for international organizations,states and regions 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$) 6
  • 7. Benefits for international organizations,states and regions 1. PROTECTION OF HUMAN For example: RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) Belarus Free Theatre • Protection of freedom of expression • Empower civil society 4. INTERNATIONALIZATION • Free movement of people OF CREATIVE INDUSTRIES ($$$) Palastine’s Freedom Theatre at YSD? 7
  • 8. Benefits for international organizations,states and regions For example: Anna Lindh Foundation 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 7M€ project, 5 years Purpose “bring people together from 3. POSITIVE BRANDING across the Mediterranean to improve OF A REGION / STATE (IMAGE) mutual respect between cultures and to support civil society working for a common future of the Region. 4. INTERNATIONALIZATION “Arts For Social Change” OF CREATIVE INDUSTRIES ($$$) 8
  • 9. Benefits for international organizations,states and regions 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$) 9
  • 10. Benefits for international organizations,states and regions For example: “Art for Livelihood” in India 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING Capacity building project in West Bengal, OF A REGION / STATE (IMAGE) one of the poorest rural areas in India. 1.3M€, 7 years ACTIONS: 4. INTERNATIONALIZATION • Capacity building for artists OF CREATIVE INDUSTRIES ($$$) • Microcredit • Festivals and exchange
  • 11. Benefits for international organizations,states and regions OUTCOMES AND RESULTS 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC • Average monthly income from 4€ to 40€ VALUES • Sanitation/electricity: from 4% to 87% • Identity: From unskilled labor to artists • Leading artist touring to UK, France, 2. SUSTAINABLE DEVELOPMENT: Tunisia, China, Japan… POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$)
  • 12. Benefits for international organizations,states and regions 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$) 12
  • 13. Benefits for international organizations,states and regions For example: 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$) 13
  • 14. Benefits for international organizations,states and regions For example: 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING The Case of the Catalan speaking regions: OF A REGION / STATE (IMAGE) • Catalonia, Balearic Islands, Andorra … • Limited political leverage • But strong regions in culture 4. INTERNATIONALIZATION & innovation OF CREATIVE INDUSTRIES ($$$) • Cultural diplomacy becomes an excellent instrument 14
  • 15. Benefits for international organizations,states and regions For example: 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION Catalonia and Balears “guests of honor” 3. POSITIVE BRANDING at the Iberoamerican Theatre Festival OF A REGION / STATE (IMAGE) of Bogotá • One of the major international Performing Arts Festival • Institut Ramon Llull brought both 4. INTERNATIONALIZATION acclaimed and emerging artists OF CREATIVE INDUSTRIES ($$$) • Goal: To position the performing arts of the region at an international level 15
  • 16. Benefits for international organizations,states and regions 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$)
  • 17. Benefits for international organizations,states and regions For example: 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$)
  • 18. Benefits for international organizations,states and regions For example: 1. PROTECTION OF HUMAN RIGHTS AND DEMOCRATIC VALUES 2. SUSTAINABLE DEVELOPMENT: POVERTY REDUCTION + JOB CREATION 3. POSITIVE BRANDING OF A REGION / STATE (IMAGE) 4. INTERNATIONALIZATION OF CREATIVE INDUSTRIES ($$$)
  • 19. 2. Finding your partner
  • 20. International theatre festivals Edinburgh International Festival Edinburgh Festival Fringe (UK) Festival D’Avignon (France) Performing Arts Market of Seoul (Korea)FestivalIberoamericanode Teatro deBogota (Colombia) FiraTarrega Street Theatre Festival (Spain) 20
  • 21. International theatre festivals 100s of festivals, Different positioning and content Choose the ones most helpful for your organization 21
  • 22. Resources in the US• TCG and other national service org Guidance, funding, festivals, visas, ITI…• Theatre without borderswww.theatrewithoutborders.com• Peers and colleagues already working in cultural exchange Under the Radar The Foundry Theatre www.undertheradarfestival.com www.thefoundrytheatre.org Mark Russell &Meiyin Wang Melanie Joseph ArtesAmericas, Texas Performing Arts DellArte International http://texasperformingarts.org www.dellarte.com Joe Randall Michael Fields & Joan Schirle 22
  • 23. 3. Funding: knocking on the right door(s)
  • 24. Some resources as examples• CATALONIAInstitut Ramon Llull in NYCwww.llull.cat/new_yorkJadrankaVrsalovic-Carevic 24
  • 25. Some resources as examplesSPAIN• Spanish Consulate in NYCwww.maec.es/subwebs/Consulados/NuevaYork Cultural Counselor, IñigoRamírez De Haro• Instituto Cervantes in NYChttp://nyork.cervantes.es• Embassy of Spain in Washingtonwww.maec.es/subwebs/Embajadas/Washington Cultural Counselor, Guillermo Corral• Contact info for all the USwww.spainculture.us/about-us 25
  • 26. Some resources as examplesEUROPEAN UNION• EU Delegation to the USwww.eurunion.org/eu• EUNIC US – New York EU National Institutes for Culturewww.eunic-online.eu/new%20york• EUNIC US – Washington www.eunic-online.eu/node/341 26
  • 27. 4. Q&A 27
  • 28. What can technology dofor cultural exchange? 28
  • 29. Thank you.