Strategic Management Case Analysis <ul><li>Lecturer: Dr. Yeap </li></ul><ul><li>Mohammad Tehrani Nasr 1071200530 </li></ul>
Competitive Environment Analysis
<ul><li>Market Structure:  Oligopoly </li></ul><ul><li>Largest auto market:  U.S. </li></ul><ul><li>16  million vehicle in...
<ul><li>Founded:   1908 </li></ul><ul><li>Headquarters:   Detroit, Michigan, USA </li></ul><ul><li>Employees :   252,000 (...
<ul><li>Founded:  1937 </li></ul><ul><li>Headquarters:  Tokyo, Japan </li></ul><ul><li>Employees:  316,121 (2008)  </li></ul>
<ul><li>Founded:   1925 </li></ul><ul><li>Headquarters:   Michigan, USA </li></ul><ul><li>Employees:   58,000 (2008)   </l...
<ul><li>Founded:   1948 </li></ul><ul><li>Headquarters:   Tokyo, Japan   </li></ul><ul><li>Employees:   167,231 (2008)   <...
What is The Ford’s Competitors Objective? <ul><li>Maximum Profit </li></ul><ul><li>Market share growth </li></ul><ul><li>T...
U.S. Market Share - 2008 Other 17 Co. Source :  http :// www . usnews.com
U.S. Light Vehicle Sale - April 2009 ↓ 33% ↓ 42% Source: http :// online . wsj . co ↓ 48% ↓ 25% ↓ 31% Number
Total Revenue Source :  http://finance.yahoo.com
Net Income Source :  http://finance.yahoo.com
Subsidiaries <ul><li>8 Brands  (Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin) </li></ul><ul><li>...
Patterns of Target Market <ul><li>Differentiated marketing </li></ul>        
Core Competence Innovation in technology, safety, design  TQM (Total Quality Management) Innovation in service and technol...
Active Park Assist  <ul><li>Helps drivers parallel park with the touch of a button </li></ul><ul><li>Available in mid-2009...
Environmental Trend  <ul><li>Oil Price Shock </li></ul><ul><li>Global warming </li></ul>
<ul><li>Ford’s Plan: </li></ul><ul><li>“ Our plan also includes building on our competence in </li></ul><ul><li>hybrid  ve...
Attractiveness of External Environment   Industry Analysis Attractive External Environment Competitor Analysis
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15851927 ford-s-competitors-analysis

  1. 1. Strategic Management Case Analysis <ul><li>Lecturer: Dr. Yeap </li></ul><ul><li>Mohammad Tehrani Nasr 1071200530 </li></ul>
  2. 2. Competitive Environment Analysis
  3. 3. <ul><li>Market Structure: Oligopoly </li></ul><ul><li>Largest auto market: U.S. </li></ul><ul><li>16 million vehicle in year, 22 firms </li></ul><ul><li>Big Five: GM, Ford, Toyota, Chrysler and Honda </li></ul>Automobile Industry
  4. 4. <ul><li>Founded: 1908 </li></ul><ul><li>Headquarters: Detroit, Michigan, USA </li></ul><ul><li>Employees : 252,000 (2008) </li></ul>
  5. 5. <ul><li>Founded: 1937 </li></ul><ul><li>Headquarters: Tokyo, Japan </li></ul><ul><li>Employees: 316,121 (2008) </li></ul>
  6. 6. <ul><li>Founded: 1925 </li></ul><ul><li>Headquarters: Michigan, USA </li></ul><ul><li>Employees: 58,000 (2008) </li></ul>
  7. 7. <ul><li>Founded: 1948 </li></ul><ul><li>Headquarters: Tokyo, Japan </li></ul><ul><li>Employees: 167,231 (2008) </li></ul>
  8. 8. What is The Ford’s Competitors Objective? <ul><li>Maximum Profit </li></ul><ul><li>Market share growth </li></ul><ul><li>Technological leadership </li></ul><ul><li>Service leadership </li></ul>
  9. 9. U.S. Market Share - 2008 Other 17 Co. Source : http :// www . usnews.com
  10. 10. U.S. Light Vehicle Sale - April 2009 ↓ 33% ↓ 42% Source: http :// online . wsj . co ↓ 48% ↓ 25% ↓ 31% Number
  11. 11. Total Revenue Source : http://finance.yahoo.com
  12. 12. Net Income Source : http://finance.yahoo.com
  13. 13. Subsidiaries <ul><li>8 Brands (Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin) </li></ul><ul><li>13 Brands (Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Pontiac, Opel, Saab, Saturn, Vauxhall, and Wuling) </li></ul><ul><li>5 Brands (Toyota, Lexus, scion, Daihatsu, Hino) </li></ul><ul><li>4 Brands (Chrysler, Dodge, Jeep, Mopar) </li></ul><ul><li>2 Brand (Honda, Acura) </li></ul>
  14. 14. Patterns of Target Market <ul><li>Differentiated marketing </li></ul>        
  15. 15. Core Competence Innovation in technology, safety, design TQM (Total Quality Management) Innovation in service and technology
  16. 16. Active Park Assist <ul><li>Helps drivers parallel park with the touch of a button </li></ul><ul><li>Available in mid-2009 on Lincoln </li></ul>
  17. 17. Environmental Trend <ul><li>Oil Price Shock </li></ul><ul><li>Global warming </li></ul>
  18. 18. <ul><li>Ford’s Plan: </li></ul><ul><li>“ Our plan also includes building on our competence in </li></ul><ul><li>hybrid vehicles. And $14 billion investment on advance </li></ul><ul><li>technologies to improve fuel efficiency by over 25%” . </li></ul>Environmental Trend 2010 Ford Fusion with better highway fuel economy than Toyota Camry
  19. 19. Attractiveness of External Environment Industry Analysis Attractive External Environment Competitor Analysis
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