Your SlideShare is downloading. ×
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Apple brazil app proliferation 9.4
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Apple brazil app proliferation 9.4

264

Published on

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
264
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Experiential Media for the Device Generation Proliferation of Mobile ApplicationsFriday, September 7, 12
  • 2. Proliferation of Applications • Mobile Apps vs. Mobile Web • Application Growth and Experience • Consumer Behavior Advertising Built on Consumer Utility • How Does iAd Work • iOS 6 RoadmapFriday, September 7, 12
  • 3. Apps Are Built Native to User Experience, Mobile Web Replicates DesktopFriday, September 7, 12
  • 4. Access is Accelerated by Device Sales +85% 800K Desktop and Notebook +50% Smartphone and Tablet Global Unit Shipments (MM) 600K +30% 400K 200K 0 2005 2006 2007 2008 2009 2010 2011E 2012E 2013E Source: Mary Meeker/KPBD: Katy Huberty, Ehud Gelblum, Morgan Stanley Research. Data and Estimates as of 2/11.Friday, September 7, 12
  • 5. Smartphone Penetration Will More Than Double by 2016 Latin America 2010 3% Brazil 3% 2011 9% 10% 2012 15% 17% 2013 21% 23% 2014 27% 30% 2015 34% 38% 2016 40% 44% 0% 12.5% 25% 37.5% 50% eMarketer Worldwide Mobile User ForecastFriday, September 7, 12
  • 6. Media Preference Growing Among Apps Highest YOY Increase Among Apps Frequency of Use - By Media Type Mobile Apps 12% From 2010 TV 7% From 2010 Online/ 5% Websites From 2010 25% Source: Apple custom study with Nielsen, October 2011..Friday, September 7, 12
  • 7. App Usage is Ubiquitous in Brazil Among Smartphone owners... 75% Access Apps Daily 14 Apps installed on average 6 Apps used in the last 30 days eMarketer Worldwide Mobile User Forecast, Google, Our Mobile Planet Brazil SudyFriday, September 7, 12
  • 8. Why Apps? Device Content BehaviorFriday, September 7, 12
  • 9. Apps transform how people experience and consume contentFriday, September 7, 12
  • 10. Friday, September 7, 12
  • 11. b263s2Friday, September 7, 12
  • 12. 3 ThemesFriday, September 7, 12
  • 13. #1 Apps Are Content Units of ChoiceFriday, September 7, 12
  • 14. Copyright © 2011 EpicuriousFriday, September 7, 12
  • 15. Copyright © 2011 EpicuriousFriday, September 7, 12
  • 16. #2 Moments are More than TimeFriday, September 7, 12
  • 17. Changing the Structure of Their Day Home Commute Home OfficeFriday, September 7, 12
  • 18. Changing the Structure of Their Day Home Home OfficeFriday, September 7, 12
  • 19. Building New Moments Multitask Activities with iPad Multitask Activities with iPhone 91% 88% 82% 81% 79% 95% 76% 88% 48% 71% 45% 56% 39% 92% 35% 73% 0 0.238 0.475 0.713 0.95 0 0.238 0.475 0.713 0.95 Watching TV Lying in Bed Waiting for Someone/Something With Friends and Family In the Bathroom Attending a Meeting/Class Shopping/Running Errands Commuting Source: September 2011 Nielsen Mobile Connected Device Report.Friday, September 7, 12
  • 20. #3 Actions Speak Louder Than LikesFriday, September 7, 12
  • 21. It’s only the beginning. 2010 8.2 Billion 2014 185 Billion Apps Downloaded Worldwide Source: Gartner, Inc. January 26, 2011.Friday, September 7, 12
  • 22. App ecosystem is based in human behavior, not clicks.Friday, September 7, 12
  • 23. Friday, September 7, 12
  • 24. Consumers Developers MarketersFriday, September 7, 12
  • 25. ConsumersFriday, September 7, 12
  • 26. DevelopersFriday, September 7, 12
  • 27. MarketersFriday, September 7, 12
  • 28. Things we’re thinking aboutFriday, September 7, 12
  • 29. Operating System Targeting Platform Delivery Channel Experience DeviceFriday, September 7, 12
  • 30. 32 Features Five ways to use them Apple ConfidentialFriday, September 7, 12
  • 31. Save Share Locate Explore Connect Apple ConfidentialFriday, September 7, 12
  • 32. Don’t focus on technology; focus on experienceFriday, September 7, 12
  • 33. TM and © 2011 Apple Inc. All rights reserved.Friday, September 7, 12

×