Transforming Transportation
Helder F Antunes
Managing Director – Connected Car
October, 2013
Cisco IBSG © 2011 Cisco and/o...
“If you think of the Internet in
four generations, the fourth will
be Internet of Things. It’s going
to be driven by busin...
100 Years Ago:
Invention of the Radio

170 Years Ago:
Invention of the Telegraph

70 Years Ago:
First general purpose
elec...
99% of the World is
Still Not Connected

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

4
Industry

Segment

Type of Savings

Estimated Value Over
15 Years
(Billion nominal USD)

Aviation

Commercial

1% fuel sav...
Accidents

Congestion

 7.9 million accidents
 7.4 million injured
 1.3 million fatalities
 $0.6 trillion cost

 90 b...
Internet of Cars
Service Providers
 Traffic guidance, navigation,
emergency services
 “Google on wheels,”
PAYD insurance...
Connecting
the Value Chain

Extended Design
and Supply Chain

Marketing, Advertising,
CRM

CONNECTED

CONNECTED

CONNECTED...
Network

Artificial Intelligence

Ubiquitous Connectivity

Context

Source: Cisco IBSG Automotive 2011
© 2013 Cisco and/or...
Smart Parking

Mobility On-Demand

Source: Web Research, 2011

© 2013 Cisco and/or its affiliates. All rights reserved.

C...
Transportation & Communication Cost
(Percent of Personal Income)

Passenger Vehicle Stock
(Millions)
1,750

Mexico

42%

C...
Industry Innovation: Applications and Operations

Sensors
and Things

Connectivity

Data
Analytics

Management
and Control...
Services

Data Center/Virtual Servers

Subscription-based Services

Enterprise Video, Voice, Data

VNO
Policy Enforcement,...
Solve Environmental Challenges

Thrive in Smart Communities

Live Enriched, Healthier Lives

Redefine Work Models

Drive S...
Thank you.

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

15
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16 outubro helder_antunes

  1. 1. Transforming Transportation Helder F Antunes Managing Director – Connected Car October, 2013 Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet Business Solutions Group 1
  2. 2. “If you think of the Internet in four generations, the fourth will be Internet of Things. It’s going to be driven by businesses because businesses have to connect all the devices.” John Chambers © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. 100 Years Ago: Invention of the Radio 170 Years Ago: Invention of the Telegraph 70 Years Ago: First general purpose electronic computer 40 Years Ago: First Internet connection 20 Years Ago: World Wide Web Intelligently Connecting People, Process, Data, and Things Today 2005: IP Traffic: 29 exabytes 2008: Video Traffic: 21 exabytes 2005: First Smartphone 2003: 0.5B Connected Devices © 2013 Cisco and/or its affiliates. All rights reserved. 2012: 25M Connected Cars 2010: 0.5B Smartphones 2010: 7B Connected Devices 2011: 90M Smartmeters Cisco Confidential 3
  4. 4. 99% of the World is Still Not Connected © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. Industry Segment Type of Savings Estimated Value Over 15 Years (Billion nominal USD) Aviation Commercial 1% fuel savings $30B Power Gas-fired Generation 1% fuel savings $66B Healthcare System-wide 1% Reduction in System Inefficiency $63B Rail Freight 1% Reduction in System Inefficiency $27B Oil & Gas Exploration & Development 1% Reduction in Capital Expenditures $90B Total $276B Source: “Industrial Internet: Pushing the Boundaries of Minds and Machines,” GE, November 26, 2012 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. Accidents Congestion  7.9 million accidents  7.4 million injured  1.3 million fatalities  $0.6 trillion cost  90 billion hours delay  230 million metric tons of carbon-equivalent  $1 trillion waste (2% of GDP) Future of Mobility? Auto Business Model Road/ Traffic System  Oversized and underutilized vehicles  75% of automotive value add post sale  8%-15% gross margins  “Free” public service  No/ low return on assets  Underfunded  Deficient Source: IRF World Road Statistics 2008, World Bank Global Road Safety Facility, Cisco IBSG Automotive 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Internet of Cars Service Providers  Traffic guidance, navigation, emergency services  “Google on wheels,” PAYD insurance, location-based services Auto OEM/OES  Lower service/warranty costs  New profit pools  Architectural savings Vehicle User $ 550 $160  Lower insurance  Lower operation cost  Less time stuck in traffic, more productivity Society $300 $420  Fewer crashes  Lower traffic/road/toll operation costs  CO2 reduction Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. Connecting the Value Chain Extended Design and Supply Chain Marketing, Advertising, CRM CONNECTED CONNECTED CONNECTED CONNECTED within the car to personal devices around the car to the cloud Travel Experience & Location-Based Services Distribution and Service Network Source: Cisco IBSG Automotive, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Network Artificial Intelligence Ubiquitous Connectivity Context Source: Cisco IBSG Automotive 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. Smart Parking Mobility On-Demand Source: Web Research, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  11. 11. Transportation & Communication Cost (Percent of Personal Income) Passenger Vehicle Stock (Millions) 1,750 Mexico 42% China 43% Thailand India 59% 54% Brazil United States Reduce Cost to World Average of 24% 50% 58% 12% 750 Japan 14% Italy 15% France 15% Germany 15% United Kingdom 17% 13% Emerging Markets Mature Markets Today 2020 Source: EIU Data, Cisco IBSG Automotive 2010 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  12. 12. Industry Innovation: Applications and Operations Sensors and Things Connectivity Data Analytics Management and Control IoT Infrastructure Platform © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  13. 13. Services Data Center/Virtual Servers Subscription-based Services Enterprise Video, Voice, Data VNO Policy Enforcement, Security, Flow-based Management, DPI, QoS, … Energy Service Providers MobileMobile SP (Smart Grid)1 SP 1 Communications Service Mobile SP 1 SP 1 Providers, Mobile “Fog” Mobile WiFi Offload Wi-Fi Hotspots, 802.11u, 3G/4G Vehicle Infrastructure Operation Enterprise Cloud Private (OEM) Cloud Public Cloud DSRC Roadside Infrastructure Consumer Network Electrical Charging Network Home/Dealership Wi-Fi Hotspots, Femtocells Charging Stations, Other Services 802.11p (V2I) V2I/Upstream Communication (Wi-Fi, 3G/4G, 802.11p, etc.) Software Client V2V Communication (802.11p) © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  14. 14. Solve Environmental Challenges Thrive in Smart Communities Live Enriched, Healthier Lives Redefine Work Models Drive Safe and Smart Achieve Greater Energy Efficiency CONNECTED CONNECTED CONNECTED CONNECTED within the around to the to personal car the car cloud devices © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  15. 15. Thank you. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
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