Big data plays a king role in the travel industry.
This presentation explains with a few examples how to focus on simple and small data sources to gain benefit. In fact, Big Data is by definition too big to be handled in its entirety; nevertheless the intersection of few, selected, data sets can be easily monetized.
More in detail, this presentation shows some use cases of social shopping, which is a great contemporary application of Big Data.
In conclusion, airlines face challenges when it comes to handling disparate data sources. The key to success is focussing on small and effective data sets and aligning different departments' objectives.