Sports Tv Broadcasting
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Sports Tv Broadcasting

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Sports broadcasting is a huge business that has changed the relation between fans, clubs, broadcasters and even sponsors. In this presentation I try to analyze the reasons behind the success of this ...

Sports broadcasting is a huge business that has changed the relation between fans, clubs, broadcasters and even sponsors. In this presentation I try to analyze the reasons behind the success of this kind of broadcasting, state what`s the situation today and forecast what can happen in the near future.

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  • <br /> Slide 1: front <br /> <br /> <br /> <br /> <br /> <br /> One clarification. The focus here is on the broadcasting of team sports organized as leagues, because of their regularity for broadcast. <br /> <br /> <br /> In the presentation I&#x2019;ll review the basic differences between sports broadcasting in Western Europe and the US, why we like to watch sports in TV and broadcasters are so interested, what&#x2019;s the situation today and what can be the trends for the next future. <br /> <br /> <br /> <br />
  • <br /> Slide 2: Europe: one sport, many markets <br /> <br /> <br /> <br /> <br /> <br /> There are two main historical differences between sports tv broadcasting in Europe and US: <br /> <br /> <br /> - Europe is a mix of several markets with a single sport that overpowers the rest: soccer, while in the EEUU there are 4 major leagues, two of them&#x2014;football and baseball&#x2014;huge in popularity. <br /> <br /> <br /> - The second difference is that until 1980s public national broadcasters ruled the market in Europe, so there was no competition to get the sports broadcasting rights and no aim to get a strong sponsorship. <br /> <br /> <br /> <br />
  • <br /> Slide 3: Why do we watch sports on TV? <br /> <br /> <br /> <br /> <br /> <br /> We can talk about three main reasons: <br /> <br /> <br /> - The emotion of the result. <br /> <br /> <br /> - The passion of the true fan. They use to prefer to watch with other fans. That leads to a secondary reason: companionship. <br /> <br /> <br /> - The aesthetics, because finally a televised game is just another action show. <br /> <br /> <br /> <br />
  • <br /> Slides 4-5: Why broadcasters care about sports? <br /> <br /> <br /> <br /> <br /> <br /> Because sponsors and brands in general want to get to the people that watch sports, which is a valuable market. <br /> <br /> <br /> In 1948 Gillette, that had the rights to sponsor the Baseball World Series, decided that it was time to bet for the TV and hired announcer Red Barber to make the broadcast in TV. <br /> <br /> <br /> That helped TV to become more popular. The broadcasting networks also realized that sponsors wanted to see sport on TV. <br /> <br /> <br /> <br />
  • <br /> Slide 6: Sports as business <br /> <br /> <br /> <br /> <br /> <br /> During the period that ranges from 1970s to 1990s the price of sports broadcasting rights skyrocketed. That meant that the clubs had much more money. Same for the players, that turned into popular stars, as musicians or actors and perfect candidates for advertisement promotions. <br /> <br /> <br /> <br />
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  • <br /> Slides 11-15: Reading the future <br /> <br /> <br /> <br /> <br /> <br /> See how the three can interact. TV will be the main one; at least until the other two prove capable to broadcast to millions of people simultaneously. <br /> <br /> <br /> During the last Super Bowl and Winger Olympic Games Internet was key as a social channel for the TV broadcasting. Nielsen reports that 1/7 of the people who was watching TV as surfing the web at the same time. <br /> <br /> <br /> <br />
  • <br /> Slides 11-15: Reading the future <br /> <br /> <br /> <br /> <br /> <br /> See how the three can interact. TV will be the main one; at least until the other two prove capable to broadcast to millions of people simultaneously. <br /> <br /> <br /> During the last Super Bowl and Winger Olympic Games Internet was key as a social channel for the TV broadcasting. Nielsen reports that 1/7 of the people who was watching TV as surfing the web at the same time. <br /> <br /> <br /> <br />
  • <br /> Slides 11-15: Reading the future <br /> <br /> <br /> <br /> <br /> <br /> See how the three can interact. TV will be the main one; at least until the other two prove capable to broadcast to millions of people simultaneously. <br /> <br /> <br /> During the last Super Bowl and Winger Olympic Games Internet was key as a social channel for the TV broadcasting. Nielsen reports that 1/7 of the people who was watching TV as surfing the web at the same time. <br /> <br /> <br /> <br />
  • <br /> Slides 11-15: Reading the future <br /> <br /> <br /> <br /> <br /> <br /> See how the three can interact. TV will be the main one; at least until the other two prove capable to broadcast to millions of people simultaneously. <br /> <br /> <br /> During the last Super Bowl and Winger Olympic Games Internet was key as a social channel for the TV broadcasting. Nielsen reports that 1/7 of the people who was watching TV as surfing the web at the same time. <br /> <br /> <br /> <br />
  • <br /> Slide 16: Or feeling that you are in the field? <br /> <br /> <br /> <br /> <br /> <br /> Sky TV tested a 3D broadcasting system last January 31st in nine UK popular pubs. It was the game Arsenal-Manchester United. <br /> <br /> <br /> The technology involved in the broadcast was very similar to the one used in the film <br /> Avatar <br /> . <br /> <br /> <br /> The Rupert Murdoch channel plans to create a whole 3D service during 2010, which will use the same decoders. Now they need to partner with TV manufacturers and other content providers to create a market for the 3D TV sets. <br /> <br /> <br /> <br />
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Sports Tv Broadcasting Sports Tv Broadcasting Presentation Transcript

  • Sports TV Broadcasting
  • Europe: one sport, many markets
  • Why do we watch sports on TV?
  • Why broadcasters care about sports?
  • Why broadcasters care about sports?
  • Sports as business
  • The indicator
  • The indicator 43,700
  • The indicator 43,700 Hours of live sporting events broadcasted in the US during 2009
  • The indicator 43,700 Hours of live sporting events broadcasted in the US during 2009 Thatʼs 4 years, 11 months, and 26 days
  • Reading the future
  • Reading the future The three screens?
  • Reading the future The three screens?
  • Reading the future The three screens?
  • Reading the future The three screens?
  • Or feeling that you are in the field?
  • Credits Flickr CC images • Slide 1: Treated image of Peyton Manning, by hangininthere: http://www.flickr.com/photos/70952335@N00/372770353/ • Slide 2: Lego goes soccer, by 713 Avenue: http://www.flickr.com/photos/seven13avenue/2768996935/ • Slide 3: Penalties! In a Scottish soccer game, by lism: http://www.flickr.com/photos/lastyearsgirl_/3234431351/ • Slide 5: Adidas Ad for 2006 Soccer World Cup near Munich airport, by Arturo de Albornoz: http://www.flickr.com/photos/liveu4/156450967/ • Slide 7: Tea leaves at the bottom of a cup, by bensonkua: http://www.flickr.com/photos/bensonkua/2188929696/ • Slide 7: An old school television, by brandon king: http://www.flickr.com/photos/bking/258331658/ • Slide 7: Flickering while watching tv, by worak: http://www.flickr.com/photos/worak/2193458148/ • Slide 7: An iRiver portable TV device, by James Cridland: http://www.flickr.com/photos/jamescridland/424166415/ WikiCommons images • Slide 4: Image of a Gillette Mach3, by Johan: http://commons.wikimedia.org/wiki/File:Shaving-system-3blade.jpg • Slide 8: 3D home entertainment solution, by Rico Shen: http://commons.wikimedia.org/wiki/File:2007TaitronicsAutumn_ITRI_3D_Glasses.jpg Data (indicator) • Nielsen Sports. (2010, January) The Changing Face of Sports Media. Retrieved from http://blog.nielsen.com/nielsenwire/press/FaceOfSports_US_rpt.pdf Presentation by Xurxo Martínez [xurxo@uw.edu] [@seretuaccidente] MCDM, Winter 2010. Evolutions and Trends in Digital Media Technologies [Creative Commons: attribution noncommercial share alike]