0
by @drcarp
Rachel W. <ul><li>Consults, sells ads, runs a spinning class, guest blogs, guest speaker,  </li></ul><ul><li>Elle </li></u...
 
What is Twitter? <ul><li>Definition: “talk rapidly and at length in an idle or trivial way.” </li></ul><ul><li>Read posts ...
History (2006) <ul><li>The original product name “ twttr ” was inspired by Flickr  </li></ul><ul><li>Brainstorming session...
State of  Twittersphere  08/09 <ul><ul><li>11-13%  of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010...
Anatomy of Twitter <ul><li>Tweet </li></ul><ul><ul><li>Limited to 140 characters </li></ul></ul>
@reply
RT (Retweet) <ul><ul><li>Message is re-broadcast  to their own followers </li></ul></ul><ul><ul><ul><li>Leave room in your...
DM (Direct Message)
#hashtag
Real Estate <ul><li>Shorten your name  </li></ul><ul><ul><li>@serenacarpenter to @drcarp </li></ul></ul><ul><li>URL Shorte...
Twitter Lists <ul><li>Act as a filtor, not aggregator </li></ul><ul><li>Listorious </li></ul><ul><li>http://serenacarpente...
Establish Credibility <ul><li>79% provided no URL </li></ul><ul><li>76% of users have not created a bio </li></ul><ul><li>...
More than status updates  <ul><li>Saying what you’re doing is about the most BORING way to tweet.  </li></ul><ul><ul><li>C...
<ul><li>Do not protect  your tweets </li></ul><ul><li>Check boxes for “ E-mail when someone starts following me ” and “ E-...
Using Twitter <ul><li>Promoting content </li></ul><ul><li>Building a source list </li></ul><ul><li>Post breaking news or c...
Follow INDIVIDUALS for Networking
However, you can use it as a monitoring tool <ul><li>TempeNews  </li></ul><ul><li>ArizonaDOT   </li></ul><ul><li>news21   ...
Thought leaders broadcasting <ul><li>CDCemergencyfeed – 1.3 million followers </li></ul><ul><ul><li>Emergency communicatio...
<ul><li>http://twitsnear.me/ </li></ul><ul><li>http://citytweets.net/ </li></ul><ul><ul><li>Find news tips </li></ul></ul>...
Twitter and NYT <ul><li>TimesPeople recommend and comment with fellow Times readers </li></ul>
How to get followed <ul><li>Answer questions </li></ul><ul><li>Tweet about Twitter </li></ul><ul><li>Explain how to do som...
Follow Some People <ul><li>Think about how you want to use it. </li></ul><ul><li>Networking vs Monitoring or Both </li></u...
Twitter Aps
TweetDeck or  HootSuite
Phone <ul><li>Post Tweets, Pics, Video to your Twitter account </li></ul><ul><li>UberTwitter (Blackberry) </li></ul><ul><l...
eet
Understanding and connecting to users with your WordPress blog
Measuring traffic on your blog <ul><li>Feedburner </li></ul><ul><li>Sitemeter </li></ul><ul><ul><li>Remember your login na...
Other WordPress Plugins <ul><li>Follow Me </li></ul><ul><ul><li>Encourages people to follow your social media sites </li><...
Assignments <ul><li>Article is due in two weeks on Feb. 23 rd </li></ul><ul><li>Must have hard drive by Feb. 23 </li></ul>
Social Media Assignment
Next Class <ul><li>3 rd  blog post and 2 comments due </li></ul><ul><li>Composing photos </li></ul>
Other material not covered in class
Monitor tweets <ul><li>TweetBeep </li></ul><ul><ul><li>Google alert that lets you know when someone tweets about you </li>...
Twitter Analytics <ul><li>http://twittercounter.com/ </li></ul><ul><ul><li>interactive chart that chronicles the quantity ...
 
Twitter biz model <ul><li>Facebook offered to buy Twitter in Nov 2008 </li></ul><ul><ul><li>Turned down offer, Facebook no...
The Next Twitter <ul><li>http://mashable.com/2009/07/25/foursquare-app/ </li></ul>
Upcoming SlideShare
Loading in...5
×

Twitter Basics

510

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
510
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Many have abandoned their blogs to focus on getting info from twitter
  • It is more than about being hired. Wilkonson http://www.sheddingit.com/
  • http://www.thedailyshow.com/video/index.jhtml?videoId=219519&amp;title=twitter-frenzy
  • don’t think about what you’re doing, you just type something and send it The meaning of being someone’s “Friend” versus “Following” someone changed regularly.
  • http://blog.hubspot.com/blog/tabid/6307/bid/4829/Announcing-the-June-2009-State-of-the-Twittersphere-Report.aspx Don’t understand the culture. Follow the wrong people.
  • 1.44% of all tweets are retweets
  • Bitly is now the largest beating TinyURL. In August 09, TinyURL grew only to 5.6 million visitors to 5.7 million visitors,
  • SOT 09 Need to fill out all info on the site and post a few credible tweets before following people. 1) Avatar 2) Protecting updates, but complaining about no followers
  • That is FB, different culture
  • Update when some event, site crashes. Communicate via Twitter what is going on. Get a msg in time of emergency Search for tweet about your company. Tweet a question – human filtered search engine A tweet shouldn’t just be ‘I am eating a sandwich,’” he said. It should include a link with details that are useful to someone reading it. Your twitter account should represent your professional image, get a different account for your friends.
  • Look at who other people follow for ideas. You do not have to know the person. People at you admire
  • onversing with people all over the globe, answering both mundane and scientific questions about living on a space station. Haiti, Twitter helped spread information about donation efforts, connected people to their loved ones, and of course, spread news from inside the country
  • Tweetscan - There are some tricks -- like today, searching for &amp;quot;tornado&amp;quot; was far more useful than &amp;quot;Colorado,&amp;quot; &amp;quot;CO,&amp;quot; or &amp;quot;Fort Collins.”
  • Click twitter button to share articles tool and share and comment directly on your twitter account (sept 2009). Influential to share story content with their folowers.
  • Two identities
  • TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
  • Meet in groups.
  • http://www.ted.com/index.php/talks/evan_williams_on_listening_to_twitter_users.html
  • Transcript of "Twitter Basics"

    1. 1. by @drcarp
    2. 2. Rachel W. <ul><li>Consults, sells ads, runs a spinning class, guest blogs, guest speaker, </li></ul><ul><li>Elle </li></ul><ul><li>1000 hits a day </li></ul><ul><li>Videos </li></ul>
    3. 4. What is Twitter? <ul><li>Definition: “talk rapidly and at length in an idle or trivial way.” </li></ul><ul><li>Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” </li></ul><ul><li>Break news, ask questions, follow public figures you admire, and share resources </li></ul>
    4. 5. History (2006) <ul><li>The original product name “ twttr ” was inspired by Flickr </li></ul><ul><li>Brainstorming session led to idea of using SMS to tell small groups what you are doing </li></ul><ul><li>Largest social network followed by MySpace and Facebook </li></ul>
    5. 6. State of Twittersphere 08/09 <ul><ul><li>11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. </li></ul></ul><ul><li>Average active user tweets .97 times per day </li></ul><ul><li>Twitter is dominated by newer users </li></ul><ul><ul><li>5-10 thousand new accounts opened per day (09) </li></ul></ul>
    6. 7. Anatomy of Twitter <ul><li>Tweet </li></ul><ul><ul><li>Limited to 140 characters </li></ul></ul>
    7. 8. @reply
    8. 9. RT (Retweet) <ul><ul><li>Message is re-broadcast to their own followers </li></ul></ul><ul><ul><ul><li>Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement </li></ul></ul></ul><ul><ul><li>Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you </li></ul></ul>
    9. 10. DM (Direct Message)
    10. 11. #hashtag
    11. 12. Real Estate <ul><li>Shorten your name </li></ul><ul><ul><li>@serenacarpenter to @drcarp </li></ul></ul><ul><li>URL Shortening Wars </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><ul><li>http://bit.ly/CUjV + </li></ul></ul></ul><ul><ul><li>Tr.im </li></ul></ul><ul><ul><li>TInyURL </li></ul></ul><ul><ul><li>J.mp – fewer characters </li></ul></ul>
    12. 13. Twitter Lists <ul><li>Act as a filtor, not aggregator </li></ul><ul><li>Listorious </li></ul><ul><li>http://serenacarpenter.com/?p=998 </li></ul>
    13. 14. Establish Credibility <ul><li>79% provided no URL </li></ul><ul><li>76% of users have not created a bio </li></ul><ul><li>69% have not specified a location </li></ul><ul><li>55% are not following anyone </li></ul><ul><li>55% have never tweeted </li></ul><ul><li>53% have no followers </li></ul>
    14. 15. More than status updates <ul><li>Saying what you’re doing is about the most BORING way to tweet. </li></ul><ul><ul><li>Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. </li></ul></ul><ul><ul><li>People (except friends) will unfollow you </li></ul></ul>
    15. 16. <ul><li>Do not protect your tweets </li></ul><ul><li>Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” </li></ul><ul><li>Find Pattern </li></ul><ul><ul><li>Google “free twitter patterns” </li></ul></ul><ul><li>Sign up, write bio, provide URL, upload photo and pick wallpaper </li></ul><ul><li>Post first tweet </li></ul><ul><li>DO NOT FOLLOW ANYONE unless in your class </li></ul>Sign up and set up Twitter
    16. 17. Using Twitter <ul><li>Promoting content </li></ul><ul><li>Building a source list </li></ul><ul><li>Post breaking news or crisis communication </li></ul><ul><li>Post announcements or upcoming events </li></ul><ul><li>Building community and monitoring brand </li></ul><ul><li>Personal brand </li></ul><ul><li>Gathering of information and research </li></ul>
    17. 18. Follow INDIVIDUALS for Networking
    18. 19. However, you can use it as a monitoring tool <ul><li>TempeNews </li></ul><ul><li>ArizonaDOT </li></ul><ul><li>news21 </li></ul><ul><li>statepressarts </li></ul><ul><li>Maricopahealth </li></ul><ul><li>abc15phx </li></ul><ul><li>PHXFire </li></ul><ul><li>abc15alerts </li></ul><ul><li>PHXSkyHarbor </li></ul><ul><li>phoenixpolice </li></ul><ul><li>MPDPIO </li></ul><ul><li>ARIZONA12NEWS </li></ul><ul><li>azfamily </li></ul><ul><li>12NEWSRSSFEED </li></ul><ul><li>kpho </li></ul><ul><li>KTAR923 </li></ul><ul><li>RealSheriffJoe </li></ul><ul><li>zoniereport </li></ul><ul><li>DowntownTempe </li></ul><ul><li>phoenixreporter </li></ul><ul><li>azcWatchdog </li></ul><ul><li>michaelcrow </li></ul><ul><li>CollegeTimes </li></ul><ul><li>ASUgreen </li></ul><ul><li>asupresoffice </li></ul>
    19. 20. Thought leaders broadcasting <ul><li>CDCemergencyfeed – 1.3 million followers </li></ul><ul><ul><li>Emergency communication/breaking news </li></ul></ul><ul><li>President Obama – more than 3 million </li></ul><ul><li>Nasa astronaut – almost 32,000 followers </li></ul><ul><li>Many people retweeted news reports and details on how to send small donations to Red Cross </li></ul>
    20. 21. <ul><li>http://twitsnear.me/ </li></ul><ul><li>http://citytweets.net/ </li></ul><ul><ul><li>Find news tips </li></ul></ul><ul><li>http://www.tweetscan.com/ </li></ul><ul><ul><li>Check breaking news or events. </li></ul></ul><ul><li>http://www.twitterlocal.net/ </li></ul><ul><ul><li>Download </li></ul></ul>
    21. 22. Twitter and NYT <ul><li>TimesPeople recommend and comment with fellow Times readers </li></ul>
    22. 23. How to get followed <ul><li>Answer questions </li></ul><ul><li>Tweet about Twitter </li></ul><ul><li>Explain how to do something </li></ul><ul><li>Break news </li></ul><ul><li>Share links </li></ul>
    23. 24. Follow Some People <ul><li>Think about how you want to use it. </li></ul><ul><li>Networking vs Monitoring or Both </li></ul><ul><li>PR to follow </li></ul><ul><ul><li>http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/ </li></ul></ul><ul><li>Journalists to follow </li></ul><ul><ul><li>http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html </li></ul></ul>
    24. 25. Twitter Aps
    25. 26. TweetDeck or HootSuite
    26. 27. Phone <ul><li>Post Tweets, Pics, Video to your Twitter account </li></ul><ul><li>UberTwitter (Blackberry) </li></ul><ul><li>Tweetie 2 or Echofon 3 (iPhone) </li></ul><ul><li>Twidroid (Android) </li></ul><ul><li>Twitter SMS </li></ul><ul><ul><li>In the US, text updates to 40404 </li></ul></ul>
    27. 28. eet
    28. 29. Understanding and connecting to users with your WordPress blog
    29. 30. Measuring traffic on your blog <ul><li>Feedburner </li></ul><ul><li>Sitemeter </li></ul><ul><ul><li>Remember your login name and set your password before logging out </li></ul></ul><ul><ul><li>Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget </li></ul></ul><ul><li>Askimet </li></ul>
    30. 31. Other WordPress Plugins <ul><li>Follow Me </li></ul><ul><ul><li>Encourages people to follow your social media sites </li></ul></ul><ul><li>Twitter Widget </li></ul><ul><ul><li>Shows your latest twitter posts </li></ul></ul><ul><li>Google Analytics </li></ul>
    31. 32. Assignments <ul><li>Article is due in two weeks on Feb. 23 rd </li></ul><ul><li>Must have hard drive by Feb. 23 </li></ul>
    32. 33. Social Media Assignment
    33. 34. Next Class <ul><li>3 rd blog post and 2 comments due </li></ul><ul><li>Composing photos </li></ul>
    34. 35. Other material not covered in class
    35. 36. Monitor tweets <ul><li>TweetBeep </li></ul><ul><ul><li>Google alert that lets you know when someone tweets about you </li></ul></ul><ul><ul><li>Tons of twitter apps </li></ul></ul>
    36. 37. Twitter Analytics <ul><li>http://twittercounter.com/ </li></ul><ul><ul><li>interactive chart that chronicles the quantity of Twitter followers for any given username. </li></ul></ul><ul><li>http://twitter-friends.com/ </li></ul><ul><ul><li>analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID. </li></ul></ul>
    37. 39. Twitter biz model <ul><li>Facebook offered to buy Twitter in Nov 2008 </li></ul><ul><ul><li>Turned down offer, Facebook now offers APIs through other sites </li></ul></ul>
    38. 40. The Next Twitter <ul><li>http://mashable.com/2009/07/25/foursquare-app/ </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×