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Twitter Basics

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  • Many have abandoned their blogs to focus on getting info from twitter
  • It is more than about being hired. Wilkonson http://www.sheddingit.com/
  • http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
  • don’t think about what you’re doing, you just type something and send it The meaning of being someone’s “Friend” versus “Following” someone changed regularly.
  • http://blog.hubspot.com/blog/tabid/6307/bid/4829/Announcing-the-June-2009-State-of-the-Twittersphere-Report.aspx Don’t understand the culture. Follow the wrong people.
  • 1.44% of all tweets are retweets
  • Bitly is now the largest beating TinyURL. In August 09, TinyURL grew only to 5.6 million visitors to 5.7 million visitors,
  • SOT 09 Need to fill out all info on the site and post a few credible tweets before following people. 1) Avatar 2) Protecting updates, but complaining about no followers
  • That is FB, different culture
  • Update when some event, site crashes. Communicate via Twitter what is going on. Get a msg in time of emergency Search for tweet about your company. Tweet a question – human filtered search engine A tweet shouldn’t just be ‘I am eating a sandwich,’” he said. It should include a link with details that are useful to someone reading it. Your twitter account should represent your professional image, get a different account for your friends.
  • Look at who other people follow for ideas. You do not have to know the person. People at you admire
  • onversing with people all over the globe, answering both mundane and scientific questions about living on a space station. Haiti, Twitter helped spread information about donation efforts, connected people to their loved ones, and of course, spread news from inside the country
  • Tweetscan - There are some tricks -- like today, searching for "tornado" was far more useful than "Colorado," "CO," or "Fort Collins.”
  • Click twitter button to share articles tool and share and comment directly on your twitter account (sept 2009). Influential to share story content with their folowers.
  • Two identities
  • TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
  • Meet in groups.
  • http://www.ted.com/index.php/talks/evan_williams_on_listening_to_twitter_users.html
  • Transcript

    • 1. by @drcarp
    • 2. Rachel W.
      • Consults, sells ads, runs a spinning class, guest blogs, guest speaker,
      • Elle
      • 1000 hits a day
      • Videos
    • 3.  
    • 4. What is Twitter?
      • Definition: “talk rapidly and at length in an idle or trivial way.”
      • Read posts (” tweets ”) from other Twitter users whom you choose to “follow.”
      • Break news, ask questions, follow public figures you admire, and share resources
    • 5. History (2006)
      • The original product name “ twttr ” was inspired by Flickr
      • Brainstorming session led to idea of using SMS to tell small groups what you are doing
      • Largest social network followed by MySpace and Facebook
    • 6. State of Twittersphere 08/09
        • 11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010.
      • Average active user tweets .97 times per day
      • Twitter is dominated by newer users
        • 5-10 thousand new accounts opened per day (09)
    • 7. Anatomy of Twitter
      • Tweet
        • Limited to 140 characters
    • 8. @reply
    • 9. RT (Retweet)
        • Message is re-broadcast to their own followers
          • Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement
        • Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you
    • 10. DM (Direct Message)
    • 11. #hashtag
    • 12. Real Estate
      • Shorten your name
        • @serenacarpenter to @drcarp
      • URL Shortening Wars
        • Bit.ly
          • http://bit.ly/CUjV +
        • Tr.im
        • TInyURL
        • J.mp – fewer characters
    • 13. Twitter Lists
      • Act as a filtor, not aggregator
      • Listorious
      • http://serenacarpenter.com/?p=998
    • 14. Establish Credibility
      • 79% provided no URL
      • 76% of users have not created a bio
      • 69% have not specified a location
      • 55% are not following anyone
      • 55% have never tweeted
      • 53% have no followers
    • 15. More than status updates
      • Saying what you’re doing is about the most BORING way to tweet.
        • Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you.
        • People (except friends) will unfollow you
    • 16.
      • Do not protect your tweets
      • Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .”
      • Find Pattern
        • Google “free twitter patterns”
      • Sign up, write bio, provide URL, upload photo and pick wallpaper
      • Post first tweet
      • DO NOT FOLLOW ANYONE unless in your class
      Sign up and set up Twitter
    • 17. Using Twitter
      • Promoting content
      • Building a source list
      • Post breaking news or crisis communication
      • Post announcements or upcoming events
      • Building community and monitoring brand
      • Personal brand
      • Gathering of information and research
    • 18. Follow INDIVIDUALS for Networking
    • 19. However, you can use it as a monitoring tool
      • TempeNews
      • ArizonaDOT
      • news21
      • statepressarts
      • Maricopahealth
      • abc15phx
      • PHXFire
      • abc15alerts
      • PHXSkyHarbor
      • phoenixpolice
      • MPDPIO
      • ARIZONA12NEWS
      • azfamily
      • 12NEWSRSSFEED
      • kpho
      • KTAR923
      • RealSheriffJoe
      • zoniereport
      • DowntownTempe
      • phoenixreporter
      • azcWatchdog
      • michaelcrow
      • CollegeTimes
      • ASUgreen
      • asupresoffice
    • 20. Thought leaders broadcasting
      • CDCemergencyfeed – 1.3 million followers
        • Emergency communication/breaking news
      • President Obama – more than 3 million
      • Nasa astronaut – almost 32,000 followers
      • Many people retweeted news reports and details on how to send small donations to Red Cross
    • 21.
      • http://twitsnear.me/
      • http://citytweets.net/
        • Find news tips
      • http://www.tweetscan.com/
        • Check breaking news or events.
      • http://www.twitterlocal.net/
        • Download
    • 22. Twitter and NYT
      • TimesPeople recommend and comment with fellow Times readers
    • 23. How to get followed
      • Answer questions
      • Tweet about Twitter
      • Explain how to do something
      • Break news
      • Share links
    • 24. Follow Some People
      • Think about how you want to use it.
      • Networking vs Monitoring or Both
      • PR to follow
        • http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/
      • Journalists to follow
        • http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html
    • 25. Twitter Aps
    • 26. TweetDeck or HootSuite
    • 27. Phone
      • Post Tweets, Pics, Video to your Twitter account
      • UberTwitter (Blackberry)
      • Tweetie 2 or Echofon 3 (iPhone)
      • Twidroid (Android)
      • Twitter SMS
        • In the US, text updates to 40404
    • 28. eet
    • 29. Understanding and connecting to users with your WordPress blog
    • 30. Measuring traffic on your blog
      • Feedburner
      • Sitemeter
        • Remember your login name and set your password before logging out
        • Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget
      • Askimet
    • 31. Other WordPress Plugins
      • Follow Me
        • Encourages people to follow your social media sites
      • Twitter Widget
        • Shows your latest twitter posts
      • Google Analytics
    • 32. Assignments
      • Article is due in two weeks on Feb. 23 rd
      • Must have hard drive by Feb. 23
    • 33. Social Media Assignment
    • 34. Next Class
      • 3 rd blog post and 2 comments due
      • Composing photos
    • 35. Other material not covered in class
    • 36. Monitor tweets
      • TweetBeep
        • Google alert that lets you know when someone tweets about you
        • Tons of twitter apps
    • 37. Twitter Analytics
      • http://twittercounter.com/
        • interactive chart that chronicles the quantity of Twitter followers for any given username.
      • http://twitter-friends.com/
        • analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.
    • 38.  
    • 39. Twitter biz model
      • Facebook offered to buy Twitter in Nov 2008
        • Turned down offer, Facebook now offers APIs through other sites
    • 40. The Next Twitter
      • http://mashable.com/2009/07/25/foursquare-app/