Twitter Basics
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Twitter Basics






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  • Many have abandoned their blogs to focus on getting info from twitter
  • It is more than about being hired. Wilkonson
  • don’t think about what you’re doing, you just type something and send it The meaning of being someone’s “Friend” versus “Following” someone changed regularly.
  • Don’t understand the culture. Follow the wrong people.
  • 1.44% of all tweets are retweets
  • Bitly is now the largest beating TinyURL. In August 09, TinyURL grew only to 5.6 million visitors to 5.7 million visitors,
  • SOT 09 Need to fill out all info on the site and post a few credible tweets before following people. 1) Avatar 2) Protecting updates, but complaining about no followers
  • That is FB, different culture
  • Update when some event, site crashes. Communicate via Twitter what is going on. Get a msg in time of emergency Search for tweet about your company. Tweet a question – human filtered search engine A tweet shouldn’t just be ‘I am eating a sandwich,’” he said. It should include a link with details that are useful to someone reading it. Your twitter account should represent your professional image, get a different account for your friends.
  • Look at who other people follow for ideas. You do not have to know the person. People at you admire
  • onversing with people all over the globe, answering both mundane and scientific questions about living on a space station. Haiti, Twitter helped spread information about donation efforts, connected people to their loved ones, and of course, spread news from inside the country
  • Tweetscan - There are some tricks -- like today, searching for "tornado" was far more useful than "Colorado," "CO," or "Fort Collins.”
  • Click twitter button to share articles tool and share and comment directly on your twitter account (sept 2009). Influential to share story content with their folowers.
  • Two identities
  • TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
  • Meet in groups.

Twitter Basics Twitter Basics Presentation Transcript

  • by @drcarp
  • Rachel W.
    • Consults, sells ads, runs a spinning class, guest blogs, guest speaker,
    • Elle
    • 1000 hits a day
    • Videos
  • What is Twitter?
    • Definition: “talk rapidly and at length in an idle or trivial way.”
    • Read posts (” tweets ”) from other Twitter users whom you choose to “follow.”
    • Break news, ask questions, follow public figures you admire, and share resources
  • History (2006)
    • The original product name “ twttr ” was inspired by Flickr
    • Brainstorming session led to idea of using SMS to tell small groups what you are doing
    • Largest social network followed by MySpace and Facebook
  • State of Twittersphere 08/09
      • 11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010.
    • Average active user tweets .97 times per day
    • Twitter is dominated by newer users
      • 5-10 thousand new accounts opened per day (09)
  • Anatomy of Twitter
    • Tweet
      • Limited to 140 characters
  • @reply
  • RT (Retweet)
      • Message is re-broadcast to their own followers
        • Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement
      • Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you
  • DM (Direct Message)
  • #hashtag
  • Real Estate
    • Shorten your name
      • @serenacarpenter to @drcarp
    • URL Shortening Wars
        • +
      • TInyURL
      • – fewer characters
  • Twitter Lists
    • Act as a filtor, not aggregator
    • Listorious
  • Establish Credibility
    • 79% provided no URL
    • 76% of users have not created a bio
    • 69% have not specified a location
    • 55% are not following anyone
    • 55% have never tweeted
    • 53% have no followers
  • More than status updates
    • Saying what you’re doing is about the most BORING way to tweet.
      • Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you.
      • People (except friends) will unfollow you
    • Do not protect your tweets
    • Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .”
    • Find Pattern
      • Google “free twitter patterns”
    • Sign up, write bio, provide URL, upload photo and pick wallpaper
    • Post first tweet
    • DO NOT FOLLOW ANYONE unless in your class
    Sign up and set up Twitter
  • Using Twitter
    • Promoting content
    • Building a source list
    • Post breaking news or crisis communication
    • Post announcements or upcoming events
    • Building community and monitoring brand
    • Personal brand
    • Gathering of information and research
  • Follow INDIVIDUALS for Networking
  • However, you can use it as a monitoring tool
    • TempeNews
    • ArizonaDOT
    • news21
    • statepressarts
    • Maricopahealth
    • abc15phx
    • PHXFire
    • abc15alerts
    • PHXSkyHarbor
    • phoenixpolice
    • MPDPIO
    • azfamily
    • kpho
    • KTAR923
    • RealSheriffJoe
    • zoniereport
    • DowntownTempe
    • phoenixreporter
    • azcWatchdog
    • michaelcrow
    • CollegeTimes
    • ASUgreen
    • asupresoffice
  • Thought leaders broadcasting
    • CDCemergencyfeed – 1.3 million followers
      • Emergency communication/breaking news
    • President Obama – more than 3 million
    • Nasa astronaut – almost 32,000 followers
    • Many people retweeted news reports and details on how to send small donations to Red Cross
      • Find news tips
      • Check breaking news or events.
      • Download
  • Twitter and NYT
    • TimesPeople recommend and comment with fellow Times readers
  • How to get followed
    • Answer questions
    • Tweet about Twitter
    • Explain how to do something
    • Break news
    • Share links
  • Follow Some People
    • Think about how you want to use it.
    • Networking vs Monitoring or Both
    • PR to follow
    • Journalists to follow
  • Twitter Aps
  • TweetDeck or HootSuite
  • Phone
    • Post Tweets, Pics, Video to your Twitter account
    • UberTwitter (Blackberry)
    • Tweetie 2 or Echofon 3 (iPhone)
    • Twidroid (Android)
    • Twitter SMS
      • In the US, text updates to 40404
  • eet
  • Understanding and connecting to users with your WordPress blog
  • Measuring traffic on your blog
    • Feedburner
    • Sitemeter
      • Remember your login name and set your password before logging out
      • Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget
    • Askimet
  • Other WordPress Plugins
    • Follow Me
      • Encourages people to follow your social media sites
    • Twitter Widget
      • Shows your latest twitter posts
    • Google Analytics
  • Assignments
    • Article is due in two weeks on Feb. 23 rd
    • Must have hard drive by Feb. 23
  • Social Media Assignment
  • Next Class
    • 3 rd blog post and 2 comments due
    • Composing photos
  • Other material not covered in class
  • Monitor tweets
    • TweetBeep
      • Google alert that lets you know when someone tweets about you
      • Tons of twitter apps
  • Twitter Analytics
      • interactive chart that chronicles the quantity of Twitter followers for any given username.
      • analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.
  • Twitter biz model
    • Facebook offered to buy Twitter in Nov 2008
      • Turned down offer, Facebook now offers APIs through other sites
  • The Next Twitter