by @drcarp

What is Twitter? Definition: “talk rapidly and at length in an idle or trivial way.” Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” Break news, ask questions, follow public figures you admire, and share resources

Definition: “talk rapidly and at length in an idle or trivial way.”

Read posts (” tweets ”) from other Twitter users whom you choose to “follow.”

Break news, ask questions, follow public figures you admire, and share resources

History (2006) The original product name “ twttr ” was inspired by Flickr Brainstorming session led to idea of using SMS to tell small groups what you are doing

The original product name “ twttr ” was inspired by Flickr

Brainstorming session led to idea of using SMS to tell small groups what you are doing

State of Twittersphere 08/09 11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. Average active user tweets .97 times per day Twitter is dominated by newer users 5-10 thousand new accounts opened per day (08) Strong correlation between number of followers and the number of people you follow

11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010.

Average active user tweets .97 times per day

Twitter is dominated by newer users

5-10 thousand new accounts opened per day (08)

Strong correlation between number of followers and the number of people you follow

Anatomy of Twitter Tweet Limited to 140 characters

Tweet

Limited to 140 characters

@reply

RT (Retweet) Message is re-broadcast to their own followers Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you

Message is re-broadcast to their own followers

Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement

Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you

DM (Direct Message)

#hashtag

Real Estate Shorten your name @serenacarpenter to @drcarp URL Shortening Wars TInyURL Bit.ly Add a “+” sign to the end — http://bit.ly/CUjV + # of times clicked on or info about user J.mp – fewer characters

Shorten your name

@serenacarpenter to @drcarp

URL Shortening Wars

TInyURL

Bit.ly

Add a “+” sign to the end — http://bit.ly/CUjV +

# of times clicked on or info about user

J.mp – fewer characters

Establish Credibility 76% of users have not created a bio 69% have not specified a location 55.50% are not following anyone 55% have never tweeted 53% have no followers

76% of users have not created a bio

69% have not specified a location

55.50% are not following anyone

55% have never tweeted

53% have no followers

More than status updates Saying what you’re doing is about the most BORING way to tweet. Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. People (except friends) will unfollow you

Saying what you’re doing is about the most BORING way to tweet.

Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you.

People (except friends) will unfollow you

Do not protect your tweets Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” Find Pattern http://twitterpatterns.com/ http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/ Sign up, write bio, provide URL, upload photo and pick wallpaper Post first tweet DO NOT FOLLOW ANYONE unless in your class Sign up and set up Twitter

Do not protect your tweets

Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .”

Find Pattern

http://twitterpatterns.com/

http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/

Sign up, write bio, provide URL, upload photo and pick wallpaper

Post first tweet

DO NOT FOLLOW ANYONE unless in your class

Using Twitter Promoting content Building a source list Post breaking news or crisis communication Post announcements or upcoming events Building community and monitoring brand Personal brand Gathering of information and research

Promoting content

Building a source list

Post breaking news or crisis communication

Post announcements or upcoming events

Building community and monitoring brand

Personal brand

Gathering of information and research

Follow INDIVIDUALS for Networking

However, you can use it as a monitoring tool TempeNews ArizonaDOT news21 statepressarts Maricopahealth abc15phx PHXFire abc15alerts PHXSkyHarbor phoenixpolice MPDPIO ARIZONA12NEWS azfamily 12NEWSRSSFEED kpho KTAR923 RealSheriffJoe zoniereport DowntownTempe phoenixreporter azcWatchdog michaelcrow CollegeTimes ASUgreen asupresoffice

TempeNews

ArizonaDOT

news21

statepressarts

Maricopahealth

abc15phx

PHXFire

abc15alerts

PHXSkyHarbor

phoenixpolice

MPDPIO

ARIZONA12NEWS

azfamily

12NEWSRSSFEED

kpho

KTAR923

RealSheriffJoe

zoniereport

DowntownTempe

phoenixreporter

azcWatchdog

michaelcrow

CollegeTimes

ASUgreen

asupresoffice

http://twitsnear.me/ http://citytweets.net/ Find news tips http://www.tweetscan.com/ Check breaking news or events. http://www.twitterlocal.net/ Download

http://twitsnear.me/

http://citytweets.net/

Find news tips

http://www.tweetscan.com/

Check breaking news or events.

http://www.twitterlocal.net/

Download

Twitter and NYT TimesPeople recommend and comment with fellow Times readers

TimesPeople recommend and comment with fellow Times readers

How to get followed Answer questions Tweet about Twitter Explain how to do something Break news Share links

Answer questions

Tweet about Twitter

Explain how to do something

Break news

Share links

Follow Some People Think about how you want to use it. Networking vs Monitoring or Both PR to follow http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/ Journalists to follow http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html

Think about how you want to use it.

Networking vs Monitoring or Both

PR to follow

http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/

Journalists to follow

http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html

Twitter Aps

TweetDeck or HootSuite

Phone Post Tweets, Pics, Video to your Twitter account Twitterberry, UberTwitter (Blackberry) MobileTwitter (iPhone) Twitter SMS In the US, text updates to 40404 Receive updates on your cell phone from Twitter,

Post Tweets, Pics, Video to your Twitter account

Twitterberry, UberTwitter (Blackberry)

MobileTwitter (iPhone)

Twitter SMS

In the US, text updates to 40404

Receive updates on your cell phone from Twitter,

Understanding and connecting to users with your WordPress blog

Measuring traffic on your blog Feedburner Google Analyticator Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard Sitemeter Remember your login name and set your password before logging out Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget

Feedburner

Google Analyticator

Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard

Sitemeter

Remember your login name and set your password before logging out

Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget

Other WordPress Plugins Askimet Follow Me Encourages people to follow your social media sites Twitter Widget Shows your latest twitter posts

Askimet

Follow Me

Encourages people to follow your social media sites

Twitter Widget

Shows your latest twitter posts

Social Media Assignment Screengrab Google now Apple-shift-4 Paparazzi! SuperScreenShot

Screengrab Google now

Apple-shift-4

Paparazzi!

SuperScreenShot

Next Class 3 rd blog post and 2 comments due Photographs 09.29 Online Article due (2 weeks)

3 rd blog post and 2 comments due

Photographs

09.29 Online Article due (2 weeks)

Other material not covered in class

Monitor tweets TweetBeep Google alert that lets you know when someone tweets about you Tons of twitter apps

TweetBeep

Google alert that lets you know when someone tweets about you

Tons of twitter apps

Twitter Analytics http://twittercounter.com/ interactive chart that chronicles the quantity of Twitter followers for any given username. http://twitter-friends.com/ analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.

http://twittercounter.com/

interactive chart that chronicles the quantity of Twitter followers for any given username.

http://twitter-friends.com/

analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.

Twitter biz model Facebook offered to buy Twitter in Nov 2008 Turned down offer, Facebook now offers APIs through other sites

Facebook offered to buy Twitter in Nov 2008

Turned down offer, Facebook now offers APIs through other sites

The Next Twitter http://mashable.com/2009/07/25/foursquare-app/

http://mashable.com/2009/07/25/foursquare-app/