Social media verification and credibility


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  • Intrigued, Iyengar and her adviser, Mark R. Lepper, devised a series of studies that replicated the problem of too much choice. In one experiment, subjects were asked to pick from among six types of Godiva chocolate, while another group chose from among 30 varieties. Those who were given more options were less satisfied with their decisions.
  • Research shows that design is the number one criteria for people when evaluating credilibtyMake it easy to verify the accuracy of informationDoes the person understand SEO?
  • Has this person been on the network for years, or is this a brand-new account with no profile photo, friends or history? Has the person regularly posted information that was credible? Picture? When was the account created?Who are their followers? Determine if he witnessed the event firsthand or is passing along hearsay. Does this person live nearby or know the people involved?Consider whether the source made assumptions. Did he really see fire or just smoke?Think critically about whether the source could have missed something important. Was she driving by (less reliable) or standing at the scene?Do police, firefighters, traffic cameras or any other official sources of information back up the claim? Are other social network users posting similar, independent reports from the same location? If a tornado really touched down in a city of 8 million people, for example,  there ought to be more than one photo of it. Be sure to look for other primary-source reports, not just retweets or messages based on the account you already have. As Victor (who is a friend and former colleague of mine) phrased it, “reporters cannot mistake quantity for reliability.”If there is a photo attached check geolocation data or if there is exif
  • Trustworthiness + expertise = credilibilityhovlands theory of communication, awards, citations, email address are linked to credibility
  • Better Business Bureau – for businesses Consult other resources appropriate to that person or entityExample: Other articles written by author – for journalists / writers Organization relationships – for institutions
  • Alexa: How a URL ranks in different countries, overall global rank, compare sites, traffic, time spent on the siteThe host, when the site was create, basically registry information or Domaintools: omain name ownership recordsAboutus: is the largest directory of websites.PageRank as a whole number between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0. Google has not disclosed the specific method for determining a Toolbar PageRank value, which is to be considered only a rough indication of the value of a website. Anything below a 3 is bad…. And 3 is average … 4 is above average.Reserved for the best, I've found 4 - (of course),,, and
  • he Search Engine for Links…. Type in a URL and see who links to it…. Or you like their content.
  • billion web pages archived from 1996 to a few months ago.The Internet Archive's Wayback Machine allows you to search for Web pages no longer accessible to the public. Browse by date through over 150 billion pages archived since 1996.For Dead Links, use Internet Archive to find a version of these sites.  Highlight and copy the URL, then go to the Way Back Machine at  and then paste the URL into the web address box.
  • Hurricane Irene: ‘Photo’ of shark swimming in street is fake. broadcast on a TV station in Miami, which is not surprising. Wait…Is That Really A Shark Swimming Down A Flooded Puerto Rican Street?
  • And now the image from which the shark was pulled:
  • Metadata of photoIt finds out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.
  • Look at both pages side-by-side and think about which you find credible… and why. a buddy sitting next to you. Introduce yourself, etc.
  • In 15 minutes, we’ll discuss your thoughts about the pairs of pages.
  • Social media verification and credibility

    1. 1. Web credibility:Site and social media verification @drcarp
    2. 2. Watch Dove “evolution” video
    3. 3. Which one is computer-generated?
    4. 4. 6/10
    5. 5. Design, then….• Look for the copyright notice, indicating an author or publisher• Determine if any citations or links suggest the authors bias or ignorance• Find the "About" page on the website (use Ctrl-F)• Check out source data• Parse the web address – Visit the home page
    6. 6. Social Media Verification• Consider the social history of the source.• Seek social corroboration. – Check Klout or PeerIndex score• Ask: Was the source in a position to know whats/he claims to know?• Seek official corroboration.• Google them.• Talk to them directly.
    7. 7. Authorship analysis• Before deciding to trust a source, it is important to understand: – What makes the author an expert? – What motivates the author to write on this topic? – Is it easy to find contact information? – Are there photos of the author(s)?
    8. 8. Professional online identity• Search for the author, website, or sponsoring organization and read what others have to say about them – You may need to try the authors name in quotes: e.g.: "daniel m russell“ – Google handle name and spam spammer scam• Consult Wikipedia for background
    9. 9. Domain Owner• alexa• or domaintools• Aboutus• PageRank
    10. 10. Open Site Explorer
    11. 11. Wayback Machine
    12. 12. Image verification• Check exif info:• Use Google maps• Tineye or Google image search
    13. 13. Exercise• Type this URL into a browser –• Evaluate the credibility of the two websites provided at the top of the page• Share your answer on the discussion board… and not within the webpage – #1 Food safety – #2 The Iowa Source
    14. 14. Side-by-side
    15. 15. Up Next:Cultural digital media differences
    16. 16. Exercise• Start working through the examples.• Spend about 15 minutes to compare 5 pairs of pages• Look at both pages side-by-side and think about which you find credible… and why.• As you work through the pages, fill out the form for each pair.
    17. 17. Web credibility:Site and social media verification @drcarp