Review “Online Media” jobs Identify trends What surprises you? What skills are they looking for? Who is hiring?

Review “Online Media” jobs

Identify trends

What surprises you?

What skills are they looking for?

Who is hiring?

What is the PR job outlook?

What is the PR job outlook?

Employment is expected to grow by 18% from 2006 to 2016 Faster than the average for all occupations. Median salary $47,350 (May 2006)

Employment is expected to grow by 18% from 2006 to 2016

Faster than the average for all occupations.

Median salary $47,350 (May 2006)

What is the journalism job outlook?

What is the journalism job outlook?

Competitive and will grow slightly by 2016 Small and online publications should provide the best opportunities. Specialized writers will have an advantage.

Competitive and will grow slightly by 2016

Small and online publications should provide the best opportunities.

Specialized writers will have an advantage.

In 07, 78% had at least one job offer and earned a median of $30K http://www.payscale.com/ (accurate, but lengthy)

In 07, 78% had at least one job offer and earned a median of $30K

http://www.payscale.com/ (accurate, but lengthy)

In 07, more than 50% of graduates reported that writing and reporting for the web part of their job. 9/10 PR grads reported writing and editing for the web as part of their job

In 07, more than 50% of graduates reported that writing and reporting for the web part of their job.

9/10 PR grads reported writing and editing for the web as part of their job

Research on job skills shows that writing, grammar, news judgment rank highest Unique and flexibility factor Guide for educators Alternative info pubs ACLU coverage of Guantanamo Bay Prison Council of Foreign Relations and coverage of Darfur

Research on job skills shows that writing, grammar, news judgment rank highest

Unique and flexibility factor

Guide for educators

Alternative info pubs

ACLU coverage of Guantanamo Bay

Prison

Council of Foreign Relations and

coverage of Darfur

Producer/Editor – diverse set of duties Community producer – connect to community and use of social media Web/Online producer – shoveling content Multimedia producer - Flash, video, audio, photo, design, etc.

Producer/Editor – diverse set of duties

Community producer – connect to community and use of social media

Web/Online producer – shoveling content

Multimedia producer - Flash, video, audio, photo, design, etc.

Assume you will be Googled Blog – few people provide a blog url blog’s content should relate to the job posting Do research on the people hiring Professional email – claim your gmail name Baby name consultants Use social media to promote your e-brand Professional portfolio Be diverse and flexible Cut adjectives such as “highly skilled, outstanding, or excellent.” Use specifics. Strong verbs – responsible for

Assume you will be Googled

Blog – few people provide a blog url

blog’s content should relate to the job posting

Do research on the people hiring

Professional email – claim your gmail name

Baby name consultants

Use social media to promote your e-brand

Professional portfolio

Be diverse and flexible

Cut adjectives such as “highly skilled, outstanding, or excellent.” Use specifics.

Strong verbs – responsible for

Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards can be more efficient Freelance Attend conferences – RTNDA, ONA Follow twitter Heather Huhman – PR job hunting follow her @heatherhuhman Attend speaking events

Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards can be more efficient

Freelance

Attend conferences – RTNDA, ONA

Follow twitter

Heather Huhman – PR job hunting follow her @heatherhuhman

Attend speaking events

Educators and students believe that higher education training in technology is inadequate U.S. journalism and mass communication educators survey 87% of faculty experience stress from having to keep up-to-date with technology Content or Web page creation CMS, HTML Photoshop, multimedia Now, social media and understanding how people consume media Dreamweaver debate

Educators and students believe that higher education training in technology is inadequate

U.S. journalism and mass communication educators survey

87% of faculty experience stress from having to keep up-to-date with technology

Content or Web page creation

CMS, HTML

Photoshop, multimedia

Now, social media and understanding how people consume media

Dreamweaver debate

What is a liberal arts education?

What is a liberal arts education?

What is a liberal arts education? Cultivation of intellectual and critical thinkers Free one from their prejudices Encourage civic participation Understand how to continue learning Use of theory to predict behavior Respect for others and other ideas Solve problems

What is a liberal arts education?

Cultivation of intellectual and critical thinkers

Free one from their prejudices

Encourage civic participation

Understand how to continue learning

Use of theory to predict behavior

Respect for others and other ideas

Solve problems

Broad degree v. skills training Skills To get hired, but not educated Liberal Arts training Cognitive - need to seek the meaning and effect of their jobs Civic Skills Research shows skill workers cannot adapt to change as well

Broad degree v. skills training

Skills

To get hired, but not educated

Liberal Arts training

Cognitive - need to seek the meaning and effect of their jobs

Civic

Skills

Research shows skill workers cannot adapt to change as well

Develop a project based on a theme or topic Around 4-6 stories focused on issue The home page will feature a story that summarizes the issue The other stories are sidebars Ideas http://cronkitezine.asu.edu/specialprojects/economy/ http://cronkitezine.asu.edu/specialprojects/volunteer/ http://cronkitezine.asu.edu/specialprojects/asucrime/

Develop a project based on a theme or topic

Around 4-6 stories focused on issue

The home page will feature a story that summarizes the issue

The other stories are sidebars

Ideas

http://cronkitezine.asu.edu/specialprojects/economy/

http://cronkitezine.asu.edu/specialprojects/volunteer/

http://cronkitezine.asu.edu/specialprojects/asucrime/

300-800 words Suggest one pull quote at a minimum Info box and video sidebar Bold words you plan to link. In the order of the links, place their corresponding URLS at the end of your story Look at the examples provide in the syllabus Headline, subheads, and summary deck

300-800 words

Suggest one pull quote at a minimum

Info box and video sidebar

Bold words you plan to link. In the order of the links, place their corresponding URLS at the end of your story

Look at the examples provide in the syllabus

Headline, subheads, and summary deck

TESSA COREY JONATHAN MARIA CHANNING NICOLE MAXINE MELANIE CARLEEN JEREMY CHRIS SAM TARYN MEGAN

1. MARK ALLISON MEGAN 2. DESIREE CHARLIE DARIA EMILY 4. CAMMIE MICHELLE JESUS NICK 3. BRITNEY JESSICA NANCY CARMEN 5. THERESA ASHLEY L JAKE ASHLEY G

Writing for the web SEO Mashups Readings Pitch ideas for group project

Writing for the web

SEO

Mashups

Readings

Pitch ideas for group project