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<ul><li>Review “Online Media” jobs </li></ul><ul><ul><li>Identify trends </li></ul></ul><ul><ul><li>What surprises you? </...
<ul><li>What is the PR job outlook? </li></ul>
<ul><li>Employment is expected to  grow by 18%  from 2006 to 2016  </li></ul><ul><ul><li>Faster than the average for all o...
<ul><li>What is the journalism job outlook? </li></ul>
<ul><li>Competitive and will grow slightly by 2016  </li></ul><ul><ul><li>Small  and  online  publications should provide ...
<ul><li>In 07, 78% had at least one job offer and earned a median of $30K </li></ul><ul><li>http://www.payscale.com/   (ac...
<ul><li>In 07, more than  50%  of graduates reported that writing and reporting for the web part of their job. </li></ul><...
<ul><li>Research on job skills shows that writing, grammar, news judgment rank highest </li></ul><ul><ul><li>Unique and fl...
<ul><li>Producer/Editor  – diverse set of duties </li></ul><ul><li>Community producer  – connect to community and use of s...
<ul><li>Assume you will be  Googled </li></ul><ul><li>Blog   – few people provide a blog url  </li></ul><ul><ul><li>blog’s...
<ul><li>Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards can be more efficient...
<ul><li>Educators and students believe that higher education training in technology is inadequate </li></ul><ul><li>U.S. j...
<ul><li>What is a liberal arts education? </li></ul>
<ul><li>What is a liberal arts education? </li></ul><ul><li>Cultivation of intellectual and critical thinkers </li></ul><u...
<ul><li>Broad degree v. skills training  </li></ul><ul><ul><li>Skills  </li></ul></ul><ul><ul><ul><li>To get hired, but no...
<ul><li>Develop a project based on a theme or topic </li></ul><ul><ul><ul><li>Around 4-6 stories focused on issue </li></u...
<ul><li>300-800 words </li></ul><ul><li>Suggest one pull quote at a minimum </li></ul><ul><ul><li>Info box and video sideb...
TESSA COREY JONATHAN MARIA CHANNING NICOLE MAXINE MELANIE CARLEEN JEREMY CHRIS SAM TARYN MEGAN
1. MARK ALLISON MEGAN 2. DESIREE CHARLIE DARIA EMILY 4. CAMMIE MICHELLE JESUS NICK 3. BRITNEY JESSICA NANCY CARMEN 5. THER...
<ul><li>Writing for the web </li></ul><ul><li>SEO </li></ul><ul><li>Mashups </li></ul><ul><li>Readings  </li></ul><ul><li>...
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PR, Journalism, Online Jobs

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This presentation is for my lecture on online media jobs with an emphasis in journalism and pr.

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Transcript of "PR, Journalism, Online Jobs"

  1. 3. <ul><li>Review “Online Media” jobs </li></ul><ul><ul><li>Identify trends </li></ul></ul><ul><ul><li>What surprises you? </li></ul></ul><ul><ul><li>What skills are they looking for? </li></ul></ul><ul><ul><li>Who is hiring? </li></ul></ul>
  2. 4. <ul><li>What is the PR job outlook? </li></ul>
  3. 5. <ul><li>Employment is expected to grow by 18% from 2006 to 2016 </li></ul><ul><ul><li>Faster than the average for all occupations. </li></ul></ul><ul><li>Median salary $47,350 (May 2006) </li></ul>
  4. 6. <ul><li>What is the journalism job outlook? </li></ul>
  5. 7. <ul><li>Competitive and will grow slightly by 2016 </li></ul><ul><ul><li>Small and online publications should provide the best opportunities. </li></ul></ul><ul><ul><li>Specialized writers will have an advantage. </li></ul></ul>
  6. 8. <ul><li>In 07, 78% had at least one job offer and earned a median of $30K </li></ul><ul><li>http://www.payscale.com/ (accurate, but lengthy) </li></ul>
  7. 9. <ul><li>In 07, more than 50% of graduates reported that writing and reporting for the web part of their job. </li></ul><ul><li>9/10 PR grads reported writing and editing for the web as part of their job </li></ul>
  8. 10. <ul><li>Research on job skills shows that writing, grammar, news judgment rank highest </li></ul><ul><ul><li>Unique and flexibility factor </li></ul></ul><ul><ul><li>Guide for educators </li></ul></ul><ul><ul><li>Alternative info pubs </li></ul></ul><ul><ul><ul><li>ACLU coverage of Guantanamo Bay </li></ul></ul></ul><ul><ul><ul><li>Prison </li></ul></ul></ul><ul><ul><ul><li>Council of Foreign Relations and </li></ul></ul></ul><ul><ul><ul><li>coverage of Darfur </li></ul></ul></ul>
  9. 11. <ul><li>Producer/Editor – diverse set of duties </li></ul><ul><li>Community producer – connect to community and use of social media </li></ul><ul><li>Web/Online producer – shoveling content </li></ul><ul><li>Multimedia producer - Flash, video, audio, photo, design, etc. </li></ul>
  10. 12. <ul><li>Assume you will be Googled </li></ul><ul><li>Blog – few people provide a blog url </li></ul><ul><ul><li>blog’s content should relate to the job posting </li></ul></ul><ul><li>Do research on the people hiring </li></ul><ul><li>Professional email – claim your gmail name </li></ul><ul><ul><li>Baby name consultants </li></ul></ul><ul><li>Use social media to promote your e-brand </li></ul><ul><li>Professional portfolio </li></ul><ul><li>Be diverse and flexible </li></ul><ul><li>Cut adjectives such as “highly skilled, outstanding, or excellent.” Use specifics. </li></ul><ul><ul><li>Strong verbs – responsible for </li></ul></ul>
  11. 13. <ul><li>Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards can be more efficient </li></ul><ul><li>Freelance </li></ul><ul><li>Attend conferences – RTNDA, ONA </li></ul><ul><li>Follow twitter </li></ul><ul><ul><li>Heather Huhman – PR job hunting follow her @heatherhuhman </li></ul></ul><ul><li>Attend speaking events </li></ul>
  12. 14. <ul><li>Educators and students believe that higher education training in technology is inadequate </li></ul><ul><li>U.S. journalism and mass communication educators survey </li></ul><ul><ul><li>87% of faculty experience stress from having to keep up-to-date with technology </li></ul></ul><ul><li>Content or Web page creation </li></ul><ul><ul><li>CMS, HTML </li></ul></ul><ul><ul><li>Photoshop, multimedia </li></ul></ul><ul><ul><li>Now, social media and understanding how people consume media </li></ul></ul><ul><li>Dreamweaver debate </li></ul>
  13. 15. <ul><li>What is a liberal arts education? </li></ul>
  14. 16. <ul><li>What is a liberal arts education? </li></ul><ul><li>Cultivation of intellectual and critical thinkers </li></ul><ul><li>Free one from their prejudices </li></ul><ul><li>Encourage civic participation </li></ul><ul><li>Understand how to continue learning </li></ul><ul><li>Use of theory to predict behavior </li></ul><ul><li>Respect for others and other ideas </li></ul><ul><li>Solve problems </li></ul>
  15. 17. <ul><li>Broad degree v. skills training </li></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><ul><li>To get hired, but not educated </li></ul></ul></ul><ul><ul><li>Liberal Arts training </li></ul></ul><ul><ul><ul><li>Cognitive - need to seek the meaning and effect of their jobs </li></ul></ul></ul><ul><ul><ul><li>Civic </li></ul></ul></ul><ul><ul><ul><li>Skills </li></ul></ul></ul><ul><li>Research shows skill workers cannot adapt to change as well </li></ul>
  16. 18. <ul><li>Develop a project based on a theme or topic </li></ul><ul><ul><ul><li>Around 4-6 stories focused on issue </li></ul></ul></ul><ul><ul><ul><li>The home page will feature a story that summarizes the issue </li></ul></ul></ul><ul><ul><ul><li>The other stories are sidebars </li></ul></ul></ul><ul><li>Ideas </li></ul><ul><ul><li>http://cronkitezine.asu.edu/specialprojects/economy/ </li></ul></ul><ul><ul><li>http://cronkitezine.asu.edu/specialprojects/volunteer/ </li></ul></ul><ul><ul><li>http://cronkitezine.asu.edu/specialprojects/asucrime/ </li></ul></ul>
  17. 19. <ul><li>300-800 words </li></ul><ul><li>Suggest one pull quote at a minimum </li></ul><ul><ul><li>Info box and video sidebar </li></ul></ul><ul><li>Bold words you plan to link. In the order of the links, place their corresponding URLS at the end of your story </li></ul><ul><ul><li>Look at the examples provide in the syllabus </li></ul></ul><ul><li>Headline, subheads, and summary deck </li></ul>
  18. 20. TESSA COREY JONATHAN MARIA CHANNING NICOLE MAXINE MELANIE CARLEEN JEREMY CHRIS SAM TARYN MEGAN
  19. 21. 1. MARK ALLISON MEGAN 2. DESIREE CHARLIE DARIA EMILY 4. CAMMIE MICHELLE JESUS NICK 3. BRITNEY JESSICA NANCY CARMEN 5. THERESA ASHLEY L JAKE ASHLEY G
  20. 22. <ul><li>Writing for the web </li></ul><ul><li>SEO </li></ul><ul><li>Mashups </li></ul><ul><li>Readings </li></ul><ul><li>Pitch ideas for group project </li></ul>
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