Online video and visual communication in journalism By Serena Carpenter http://serenacarpenter.com

Storytelling with Video http://www.msnbc.msn.com/id/20840448/

http://www.msnbc.msn.com/id/20840448/

TV watching intertwined with Net 10-billion people viewed videos (Feb. 2008) Increased by 66% #1 Source of News (Harris Interactive Poll) Nielsen finds that 31% of online activity occurs while the user is watching television (Reuters).

10-billion people viewed videos (Feb. 2008)

Increased by 66%

#1 Source of News (Harris Interactive Poll)

Nielsen finds that 31% of online activity occurs while the user is watching television (Reuters).

Parkersburg, IA tornado Adding Video to Maps

Roanoke.com tackled the region’s booming aging populations

Roanoke.com tackled the region’s booming aging populations

Live Shots Skype - Web cam, mic, computer Save money Ask sources talk by phone or Skype. free on both ends to calls around the world SkypeOut - make calls from Skype to landline or cell numbers. Costs 2.1 cents/minute, with no limit on minutes Using it for Live Shots instead of expensive live trucks

Skype - Web cam, mic, computer

Save money

Ask sources talk by phone or Skype.

free on both ends to calls around the world

SkypeOut - make calls from Skype to landline or cell numbers. Costs 2.1 cents/minute, with no limit on minutes

Using it for Live Shots instead of expensive live trucks

Record Skype calls Ecamm Call Recorder (Mac, $15) Records video and audio Audio Hijack Pro for Mac ($32) Pamela for the PC (free version 15-min, $15)

Ecamm Call Recorder (Mac, $15)

Records video and audio

Audio Hijack Pro for Mac ($32)

Pamela for the PC (free version 15-min, $15)

Embeddable Video MSNBC , CNN, CBS, FoxNews, Post http://alphachannel.msnbc.msn.com/archive/2008/01/07/551316.aspx <div><iframe height=&quot;339&quot; width=&quot;425&quot; src=&quot;http://www.msnbc.msn.com/id/22425001/vp/29260083#29260083&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;></iframe><style type=&quot;text/css&quot;>.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;} </style><p class=&quot;msnbcLinks&quot;>Visit msnbc.com for <a href=&quot;http://www.msnbc.msn.com&quot;>Breaking News</a>, <a href=&quot;http://www.msnbc.msn.com/id/3032507&quot;>World News</a>, and <a href=&quot;http://www.msnbc.msn.com/id/3032072&quot;>News about the Economy</a></p></div>

MSNBC , CNN, CBS, FoxNews, Post

http://alphachannel.msnbc.msn.com/archive/2008/01/07/551316.aspx

<div><iframe height=&quot;339&quot; width=&quot;425&quot; src=&quot;http://www.msnbc.msn.com/id/22425001/vp/29260083#29260083&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;></iframe><style type=&quot;text/css&quot;>.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;} </style><p class=&quot;msnbcLinks&quot;>Visit msnbc.com for <a href=&quot;http://www.msnbc.msn.com&quot;>Breaking News</a>, <a href=&quot;http://www.msnbc.msn.com/id/3032507&quot;>World News</a>, and <a href=&quot;http://www.msnbc.msn.com/id/3032072&quot;>News about the Economy</a></p></div>

Streaming live video YouTube Mogolus (2008) Chat and web cam Peter Abraham is the Yankees beat writer for the Journal News in Westchester county (a NYC suburb) Live chats with readers http://www.mogulus.com/bloggingtheelection Qik Stream video live from “supported” phone, embed and chat

YouTube

Mogolus (2008)

Chat and web cam

Peter Abraham is the Yankees beat writer for the Journal News in Westchester county (a NYC suburb)

Live chats with readers

http://www.mogulus.com/bloggingtheelection

Qik

Stream video live from “supported” phone, embed and chat

Add bubble quotes to video

Television ABC World Mini-News Webcast http://abcnews.go.com/wn/webcast Pop culture, technology, international More repurposing of video content People who missed the news Two Cleveland stations will share video footage Cover more enterprise stories Same footage

ABC World Mini-News Webcast

http://abcnews.go.com/wn/webcast

Pop culture, technology, international

More repurposing of video content

People who missed the news

Two Cleveland stations will share video footage

Cover more enterprise stories

Same footage

Newspapers Dailies (4-8 videos per week) Weeklies (1-4 videos per week) 2-3 minutes average length Final Cut Pro most common 4 hours to produce 1 minute of video IFRA Executive News Service and andydickinson.net Few stand-ups or live shots Editors Edit for pacing Wander around, never get to the point

Dailies (4-8 videos per week)

Weeklies (1-4 videos per week)

2-3 minutes average length

Final Cut Pro most common

4 hours to produce 1 minute of video

IFRA Executive News Service and andydickinson.net

Few stand-ups or live shots

Editors

Edit for pacing

Wander around, never get to the point

NP – slideshows, photo galleries, longer videos Pontiac, MI family struggles http://tinyurl.com/b2qqet

Pontiac, MI family struggles

http://tinyurl.com/b2qqet

Foster system in Detroit

In Newsrooms, no narrow job descriptions… be flexible (NAA) Photographers must shoot video Hiring fewer people to do video Better video

Photographers must shoot video

Hiring fewer people to do video

Better video

PR and Video Communicate, service, viral YouTube channel Cisco uses video to share ideas, insights http://www.pitchengine.com/ Build and Share Press Releases

Communicate, service, viral

YouTube channel

Cisco uses video to share ideas, insights

http://www.pitchengine.com/

Build and Share Press Releases

Anatomy of local breaking story Las Vegas resorts on fire Live blog Photos Text - overview of the Monte Carlo and history Videos

Las Vegas resorts on fire

Live blog

Photos

Text - overview of the Monte Carlo and history

Videos

MoJos or Backpack journalists Rise of freelance journalists Flexibility and diversity Post gives every reporter a camera – 185 people, expects 300 or more CNN adds 10 news bureaus for all-platform journalists

Rise of freelance journalists

Flexibility and diversity

Post gives every reporter a camera – 185 people, expects 300 or more

CNN adds 10 news bureaus for all-platform journalists

http://kirkmastin.blogspot.com/2008/02/flip-video-vlog-tale-of-two-formats_21.html

AZ Republic Event One time, ongoing or recurring Guide Tour or how-to Profile Person, place or organization Slice of life Sights and sounds, often familiar Person on the street Quotes and views of people

Event

One time, ongoing or recurring

Guide

Tour or how-to

Profile

Person, place or organization

Slice of life

Sights and sounds, often familiar

Person on the street

Quotes and views of people

Washington Post Tier 1 – an interview or video of scene Tier 2 – VO/SOT Tier 3 - Package

Tier 1 – an interview or video of scene

Tier 2 – VO/SOT

Tier 3 - Package

Broadcast v. Online VO (:15 - :25) VO/SOT (:25-:45) Narration with one sound bite “ Reporter” Package (1:00-2:00) Narration with multiple sound bites B-roll (1:00-2:00) Interview Chunks (:30-1:00) Raw package or Chapters (can use text)

VO (:15 - :25)

VO/SOT (:25-:45)

Narration with one sound bite

“ Reporter” Package (1:00-2:00)

Narration with multiple sound bites

B-roll (1:00-2:00)

Interview Chunks

(:30-1:00)

Raw package or Chapters (can use text)

TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News

Avoid reporter-centric, word-driven stories Visual Action Write the story around visuals and sound!!!!! Character the mechanism to tell the story Emotion Location - No adjectives A place or event is not a story

Visual

Action

Write the story around visuals and sound!!!!!

Character

the mechanism to tell the story

Emotion

Location - No adjectives

A place or event is not a story

Bring viewer closer means less narration Raw – Hurricane Gustav http://www.washingtonpost.com/wp-dyn/content/video/2008/09/01/VI2008090101710.html Broadcast can be passive – Hurricane Ike http://news.nationalgeographic.com/news/2008/09/080917-ike-video-ap.html

Raw – Hurricane Gustav

http://www.washingtonpost.com/wp-dyn/content/video/2008/09/01/VI2008090101710.html

Broadcast can be passive – Hurricane Ike

http://news.nationalgeographic.com/news/2008/09/080917-ike-video-ap.html

Video lead You have :15 seconds :10 - :30 ads Drop the “talking head” Except: quick pops Use strongest or second strongest video first Always use nats , especially in the beginning

You have :15 seconds

:10 - :30 ads

Drop the “talking head”

Except: quick pops

Use strongest or second strongest video first

Always use nats , especially in the beginning

Exercise 6-way Kidney Transplant Involves 3 States http://www.kpho.com/video/18743398/index.html What “specifically” can they do to improve this story? What visuals would have been better? What audio would have been better? What sidebars elements would you add if this were an online story?

6-way Kidney Transplant Involves 3 States

http://www.kpho.com/video/18743398/index.html

What “specifically” can they do to improve this story?

What visuals would have been better?

What audio would have been better?

What sidebars elements would you add if this were an online story?