Online identity and social media

Social Media & Your Online Identity By Serena Carpenter Arizona State University

Previous Class
Focused on designing and structuring content for social sharing including tagging, alt text, and meta tags
Today, the other 75% of SEO, promoting your content and yourself

What is social media?

What is social media?
Sharing of information and passions with other like-minded people, communities and collaborators
AKA “user-generated content”
“ Strength of Weak Ties” by Mark S. Granovetter (1973)
http://www.knightblog.org/knight-is-seeking-a-social-media-superstar/

Types of social media (Antony Mayfield)
Social Networks – build personal pages to connect with friends
Blogs
Wikis – communal database that can be edited by anyone
Podcasts – audio/video subscriptions
Forums/Online Communities – discussions forms around a topic
Content Communities – sharing of content (Flickr, YouTube)
Microblogging – social networking merges with blogging

One-way Today, build relationships to get permission

Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships

PR
PR has been defined as journalist relations
a linear relationship between PR professionals and journalists
Communication experts are relationship managers and networkers

Blogger Relations
Prove that you monitor blogs when reaching out to bloggers
Don’t pitch, get involved with their community
Participate in comments
Twitter id
Provide content in many social media forms - tweet
Create your own blog to connect and promote
Bloggers want linklove, so link
Find “ A-list ” blogs by searching blogrolls
Bloggers are passionate experts

What is a social media release?

Social media release
http://blog.helpfultechnology.com/2009/05/baby-steps-in-social-media-news-releases/Pressitt
http://pressitt.com/smnr/science-minister-opens-new-medical-tech-centre-to-boost-innovation-in-nhs/82/
http://www.cdc.gov/socialmedia/h1n1/

Social Media Press Release
PRX Builder - allows anyone to create an online press release
The client, MobileSphere, launched a new product Slydial
Free service that allows users to leave a voicemail message on someone else’s cellphone — without actually ringing them
Created a social media release
In 1 month covered in 381 blog posts

Digg (2004)
News aggregator where people digg or submit stories
Submit story, may get popular through diggs or it may get buried
Comment as well
Employees digg stories to promote their org’s content (Village Voice-MN)
http://www.digg.com
Age Range – 25-44
65% Male
25 million unique visitors

Fark (1999)
A news aggregator that allows user to comment on stories
Fark administrators sift through 2,000 or so news submissions
Greenlit links can generate upwards of 300,000 page views in one month for a recipient
Submissions should be humorous, unique, entertaining
5% of approved submissions will go on the main page
http://www.fark.com/
Others include Furl, Reddit, Newsvine

Sign up & Browse
Furl, Reddit, Newsvine, Digg, Fark

Social Networking
http://rareshare.org/
600 rare diseases (1000)
http://www.mychurch.org/
http://www.momjunction.com/members/exploregroups.aspx?p=1
http://www.blackplanet.com/
http://www.dogster.com/
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Join social networking groups related to your expertise

Facebook
150-million users (’08)
10% users update their statuses at least once a day
850-million photos are uploaded each month
Average - 120 Facebook friends
151-200 Friends
Less than 100 and more than 500 considered not at popular
Fastest growing segment: Women over 55
Average stay around 15 minutes

MySpace (2004)
185 million users
More than 8 million bands and artists
18-34 largest group, 44%
Average 15 photos per user
Average stay around 20 minutes

Features Page Group Hosting a discussion Yes Yes Discussion form Yes Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No

ROI
86% of professionals have adopted to social media (09 Mzinga and Babson Executive Education)
84% of social media programs don’t measure return on investment
40% did not even know they could
http://serenacarpenter.com/?p=1013

Online Identity

Online Identity
Perception you can create, so ask yourself:
What’s special and unique about you?
What are you an expert in?
Personal Brand Assets
Your Name
Picture
Personal brand statement “I am a social media researcher at the Walter Cronkite School of Journalism and Mass Communication.”

Personal Brand Statement
“ I am a politics and public policy reporter with experience using public records and personal relationships to break stories at all levels of government.”
“ I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.”
“ I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.”
“ I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”
“ I am an Asian American multimedia journalist who seeks to capture humanity through visuals and sound.”

Googled yourself lately?

“ Google is the new resume”
47% have searched for themselves (Pew, 2007)
60% who search for their names ind information about themselves
Ping your content and add blog to search engines

… and social media is becoming more impt.
83% of recruiters used search engines to learn more about candidates in 2007
up from 75% in 2005 (ExecuNet.com)
43% eliminated candidates based on the results in 2007
College admissions

Controlled Transparency
In ‘09, 45% employers used social media sites to research candidates (2009 CareerBuilder Survey)
22% in 2008
35% did not offer job and 28% fired someone
Photos, badmouthing employers, and poor communication skills
7% follow you on Twitter

… .which means regulations.
Intel
http://www.intel.com/sites/sitewide/en_US/social-media.htm
BBC Twitter & Blog Policy
If it is clear that journalists works for BBC, then a “visible disclaimer such as these are my personal views and not those of the BBC.”
http://www.bbc.co.uk/guidelines/editorialguidelines/advice/personalweb/blogging.shtml
The New York Times
Allows its reporters to "friend" people they cover, noting, "In general, being a 'friend' of someone on Facebook is almost meaningless and does not signify the kind of relationship that could pose a conflict of interest for a reporter or editor writing about that person."

What can David do?
“ David Thomas” is a pretty bad name for Googling

Unique id
Use middle name or use your middle name as your last name
“ Andrew Dice Clay” was Andrew Clay Silverstein
Change your name
James Todd Smith - LL Cool J.
William Bruce Rose - Axl Rose
Add middle initial or name
Play with your name
like http://smithjo.hn

Networking vs. Presence
Search engines love LinkedIn
Do not love Facebook, but great networking tool

You create content, you cannot fear posting information
Post your FULL NAME (not user name), address, and phone number
Voluntarily posting self-authored content such as text, photos, and video has become a cornerstone of engagement in the era of the participatory Web

Comments
Leave thoughtful comments on targeted blogs in your area of expertise
When you leave a comment, you’ll be asked for your name (What’s Your Name?) & your blog
Search engines will index and display some of these comments when people search your name, adding to your Internet presence.

Advice
Buy your domain name
http://www.godaddy.com/default.aspx
http://lifehacker.com/5124856/most-popular-reliable-and-affordable-web-hosts
http://www.hostexcellence.com/index.php/v2/pages.dspmain
Use professional email
Be unique
http://vimeo.com/4227128

linkedin.com/people/your_name
www.brightfuse.com/your_name
twitter.com/yourname (shorten it)
flickr.com/photos/yourname
[email_address]
mediageeks.ning.com/profile/yourname
youtube.com/user/yourname
www.google.com/profiles/yourname
www.slideshare.net/yourname
delicious.com/yourname
friendfeed.com/yourname
yourname.wordpress.com
facebook.com/people/your_name
yourname.com
http://favstar.fm/users/twitterid
open.salon.com/blog/your_name
*Use your full name and use your full name email
* Set up a Google Vanity alert for your full name with quotes
* Post your URLs on every site you can
http://www.google.com/alerts
Some information from Dan Schwabel

Next Class
Twitter
Plugins for your blog
Social Media Assignment

http://en371.wordpress.com	671
http://www.slideshare.net	3
http://didactic-vins.ning.com	1

Online identity and social media

by Michigan State Univeristy on Feb 03, 2010

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Online identity and social media Presentation Transcript