Join social networking groups related to your expertise
150-million users (’08)
10% users update their statuses at least once a day
850-million photos are uploaded each month
Average - 120 Facebook friends
Less than 100 and more than 500 considered not at popular
Fastest growing segment: Women over 55
Average stay around 15 minutes
185 million users
More than 8 million bands and artists
18-34 largest group, 44%
Average 15 photos per user
Average stay around 20 minutes
Features Page Group Hosting a discussion Yes Yes Discussion form Yes Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No
86% of professionals have adopted to social media (09 Mzinga and Babson Executive Education)
84% of social media programs don’t measure return on investment
40% did not even know they could
Perception you can create, so ask yourself:
What’s special and unique about you?
What are you an expert in?
Personal Brand Assets
Personal brand statement “I am a social media researcher at the Walter Cronkite School of Journalism and Mass Communication.”
Personal Brand Statement
“ I am a politics and public policy reporter with experience using public records and personal relationships to break stories at all levels of government.”
“ I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.”
“ I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.”
“ I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”
“ I am an Asian American multimedia journalist who seeks to capture humanity through visuals and sound.”
Googled yourself lately?
“ Google is the new resume”
47% have searched for themselves (Pew, 2007)
60% who search for their names ind information about themselves
Ping your content and add blog to search engines
… and social media is becoming more impt.
83% of recruiters used search engines to learn more about candidates in 2007
up from 75% in 2005 (ExecuNet.com)
43% eliminated candidates based on the results in 2007
In ‘09, 45% employers used social media sites to research candidates (2009 CareerBuilder Survey)
22% in 2008
35% did not offer job and 28% fired someone
Photos, badmouthing employers, and poor communication skills
Allows its reporters to "friend" people they cover, noting, "In general, being a 'friend' of someone on Facebook is almost meaningless and does not signify the kind of relationship that could pose a conflict of interest for a reporter or editor writing about that person."
What can David do?
“ David Thomas” is a pretty bad name for Googling
Use middle name or use your middle name as your last name
“ Andrew Dice Clay” was Andrew Clay Silverstein
Change your name
James Todd Smith - LL Cool J.
William Bruce Rose - Axl Rose
Add middle initial or name
Play with your name
Networking vs. Presence
Search engines love LinkedIn
Do not love Facebook, but great networking tool
You create content, you cannot fear posting information
Post your FULL NAME (not user name), address, and phone number
Voluntarily posting self-authored content such as text, photos, and video has become a cornerstone of engagement in the era of the participatory Web
Leave thoughtful comments on targeted blogs in your area of expertise
When you leave a comment, you’ll be asked for your name (What’s Your Name?) & your blog
Search engines will index and display some of these comments when people search your name, adding to your Internet presence.