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Job Skills

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  • Broadcast … medium sized papers az republic
  • 08 graduates more like to say they take what they can get.
  • Paying a lot of money for an education with little in return, equating to fraud, and much can be learned online. So what is the purpose and what should we teach our students?
  • One suggestion to secure grads a job is to focus more on online media. Change with the industry. Balance 2/3 – 1/3 ratio. Skills classes refer to the practical knowledge need for entry-level jobs
  • Nontraditional consisted of
  • Includes skills…. Affective – civically engaged cognitive – learning of dif cultures skills as we. Does not equate to depth
  • Cognitive psychology Expert is an individual with specialized knowledge of a domain. Goal driven – however Changes jobs an average of 11 times over 24 years
  • Jobs requiring high cognitive ability has over the past more than 30 years. A degree does not equate to security and entitlement, lifelong journey of evolving with the field.
  • I think universities and tertiary level institutions should do more to promote the entrepreneur spirit. Some big American universities do this, but they are the exception. The curricula of most institutions often seem to be written by the big corporations.
  • What's sailing away, a decade into the 21st century, is the common conception that Rates are reducing as freelancing is becoming more free Because laid off journalists are flooding the market. One Los Angeles woman who also requested anonymity writes frequently for women's magazines and fondly recalls the days when freelance pieces fetched $2, or even $3, a word. Other paid gigs aren’t much better, writes the Times’ James Rainey, with some offering $15 (!) or a little more per article.
  • True/Slant is the digital home for the “Entrepreneurial Journalist.” Consumers have direct access to contributors they respect and follow.  By commenting with contributors and each other, they create an authentic and ongoing dialogue around the news. Our goal is to build a community that is as engaged with the news as we are. With that in mind, this is by no means a finished product. 
  • Develop a Web site and social media presence Clients can find your information It’s pretty much expected in some fields Can serve as a sample of your work Connects you to colleagues and provides network opportunities

Job Skills Job Skills Presentation Transcript

  • http://serenacarpenter.com @drcarp
    • Review “Online Media” jobs
      • Identify trends
      • What surprises you?
      • What skills are they looking for?
      • Who is hiring?
    • What is the PR job outlook?
    • Employment is expected to grow by 24% from 2008 to 2018
      • Faster than the average for all occupations.
    • Median salary $51,280 (May 2008)
    • The recent emergence of social media in the public relations is expected to increase job growth as well.
    • Entry-level is competitive
    • What is the journalism job outlook?
    • Competitive and likely decline 6% from 2008-2018
      • Small and online publications should provide the best opportunities.
      • Specialized writers will have an advantage.
      • $34,850 in May 2008
    • In 07, 78% had at least one job offer and earned a median of $30K
    • In 08, 72% had at least one job offer and earned a median of $30K
  •  
    • News orgs want people with more skills
    • Sacrifice classes or revamp
      • Trade theoretical or contextual classes with skills classes
        • “To ‘do,’ rather than ‘think’” McCombs
        • “To fill particular job slots in the working world is not unlike the process of training workers to fill slots on an assembly line.” Shoemaker
    • Journalism Jobs “Online Media” ads
    • Jan. – June 2008
    • Adaptive Expertise vs.
    • Routine Technical/Nontechnical Expertise
    • Southern (33%) and Northeastern (30%)
    • Editors (37%), reporters (16%), writers (11%), & producers (11%)
    • Entry-level (62%)
    • Bachelor’s (44%)
    • 1 – 3 years (25%) or 4 – 6 years (23%)
    • Nontraditional (31%), np (14%), pr (13%), magazines (8%), tv (7%)
  • Adaptive Expertise % N = 664 Outside knowledge area 38.4% Creativity 32.5% Independent thought 27.2% Leadership 19.0% Critical thinking skills 12.3% Problem-solving 10.1% Ability to learn 8.6% Ability to engage community 6.8% Multiple languages 1.4% Ability to address social problems .01% Openness to diversity .01%
  • Routine Technical % N = 664 HTML/CSS 27.4% Posting content 20.6% Image editing 20.2% Blogging 17.8% Video editing 16.3% CMS 12.8% Animation 11.9% Social media 11.0% Audio editing 10.5% Word processor 10.1% Excel 9.8% SEO 6.2% Tracking pages 5.7% Programming 5.7% Podcasting 4.5% Video shooting 4.4% Web-editing 3.2% Graphics 3.2% Photo shooting 2.9% Database 2.1% Web design 2.0% Slideshows 2.0% ColdFusion .1%
  • Routine Nontechnical % N = 664 Solid writing skills 62.7% Working under deadline 52.1% Editing copy 40.8% Teamwork skills 37.8% Communication skills 37.0% AP style and grammar 18.7% Researching 16.3% News judgment 15.8% Multiplatform writing 12.7% Writing summary content 12.0% Client relations 8.4% Multimedia writing 6.2% Interviewing skills 4.8%
    • What is a liberal arts education?
    • Cultivation of critical thinkers
    • Free one prejudices
    • Encourage civic participation
    • Understand how to continue learning
    • Use theory to predict behavior
    • Respect for others
    • Solve problems
    • Routine
      • Solutions commonly understood, routine experts will perform better
      • News workers rely on routines
      • Detrimental to question
    • Adaptive
      • Discover problems and identify creative solutions
      • Seek to understand task meaning
      • Better at solving novel problems
    • Employers want people with broad knowledge
      • Nontechnical (91%)
      • Adaptive (82%)
      • Technical (65%)
        • DW DEBATE
        • Skills used to screen during uncertain times
        • 87% of faculty experience stress from having to keep up-to-date with technology
    • Mix research with skills
    • Students individually responsible to survive
    • Freelancing? Entrepreneur?
    • Freedom
    • Earn money now
    • Build your reputation now
    • Understand business
    • Self-motivated
    • Writing as a profession
    • Philanthropic, nonprofit sites ProPublica
      • Investigative journalism
    • Spot.Us ask consumers to make micro-payments to put writers on specific local stories.
    • Other websites (True/Slant) pay bonuses for stories and commentary
      • “ News is more than what happens.”
    • Assume you will be Googled
    • Must have an online presence
      • Blog – few people provide a blog url
      • Use social media to promote
      • Professional portfolio
    • Professional email – claim your gmail name
      • Baby name consultants
    • Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards more efficient
    • Freelance
      • CurrentTV, Al Jazeera
    • Attend conferences – RTNDA, ONA
    • Follow twitter
    • Attend speaking events
  •  
    • Writing for the web
    • SEO
  • 1. Sal Saman 2. Chevas McKenzie Stephanie 4. Shawndrea Dustin Emily 3. Sebastien Caroline Noreen 5. Victoria William Eric
    • Erica
    • Emilie
    • Nick
    • Kati
    • 2. Shanna
    • Paige
    • Harper
    • Ekta
    4. Cecelia Jeremy Alex 3. Tommy Desiree David 5. LeeAnn Derrick Monica 6. Kyle Celeste Kate
    • http://cronkitezine.asu.edu/spring2009/index.html
    • 300-800 words
    • Suggest one pull quote at a minimum
      • Info box and video sidebar
    • Bold words you plan to link. In the order of the links, place their corresponding URLS at the end of your story
    • Headline, subheads, and summary deck
    • http://serenacarpenter.com
    • @drcarp