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Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
Blogging Culture
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Blogging Culture

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Transcript

  • 1. Be a Thought Leader
    • Blogging
    • Culture
    • Blogosphere
  • 2. What is a blog?
  • 3. Perceptions of Bloggers?
  • 4. State of the Blogosphere 09
    • 75% U.S. bloggers are college graduates
    • 40% have attended graduate school
    • One in three have a household income over $75,000
    • Most are male, married, and are parents
      • Nielsen/Netratings (2006)
        • 13% traffic attributed to blogs
  • 5. Motivated to Connect, but not Create
    • Nielsen 09
      • Social networking/Blogging 4 th most popular online activity
    • Pew 08
      • 33% of internet users read blogs
      • 11% of internet users doing so on a typical day
      • 12% of internet users have created a blog
  • 6.
    • "The future is the individual communicator, not big media.” Greg Hadfield, Telegraph Media Group's head of digital development
  • 7.
    • Fact vs. Opinion
  • 8. Going beyond info dissemination
    • Disseminators
    • Interpreters
    • Mobilizers
    • Adversarial
  • 9. Motivated Readers
    • Traditionalists
      • heavy tv, wx, mean age 52, 46%
    • Disengaged 14%
    • Integrators
      • tv and online 23%
    • Net newsers
      • blogs, online, technology news, engaged, 13%
  • 10. Motivated Bloggers
    • Hobbyist – creativity, therapy, passion
    • Self-employed – attracting new clients and sharing expertise
    • Part-timers – sharing expertise and opinion
    • Corporate - published and used by the organization to reach organizational goals
    • Community – to fill an informational void
  • 11. Live Blogging
    • http://www.coveritlive.com/
      • Commentary streams live to your web page or blog
      • Readers viewing the commentary can ask questions and participate in polls
      • Post pictures and respond to comments
    • http://www.rjicollaboratory.org/
  • 12.
    • Link blogging
  • 13. Splog
    • Paparazzi of the sports world
      • Dallas Mavericks owner Mark Cuban banned bloggers from locker room in March of 2008 because it had begun to take a toll on his players
      • Or a blog that disseminates spam
    • http://www.fatcyclist.com/
  • 14. Video or Photo Blog
    • http://blog.nextnewnetworks.com/
    • http://wvs.topleftpixel.com/
  • 15. User Quality
    • Quality from the provider prospective
      • Helpful and/or entertaining
      • Self-clean following publication
    • Research on smaller news publications
      • Emphasize community, more trusted as a source and prefer interpretative reporting
  • 16.
    • You must be passionate, have a desire to share and educate, and learn how to engage
  • 17. Sharing – SOB report
  • 18. Why?
    • Build community
    • Drive loyal traffic
    • Become an influential by helping others
    • learn
    • Access thought leaders
    • Monitor and connect to sources and ideas
  • 19. $$$$$
    • Link to reputable companies
    • Display ads
    • Paid to share expertise
    • Paid to show up to events
  • 20. Question to ask yourself (after this assignment)
    • Who will be interested in my blog?
    • Do I have the motivation to write a post at least once a week?
    • Do I want to do this to share what I know or can do to help others?
  • 21. How journalists blog
    • Not credible, but perceive they will have an impact
    • Rarely link to outside content
    • Blog corral
    • Serve your reader more than your employer
  • 22. Cison survey
    • 89% of reporters and editors use blogs for story research,
    • 65% to social media sites such as Facebook and LinkedIn,
    • and 52% to microblogging services such as Twitter.
  • 23. PR Hire Must Do Social Media
    • 80% Social networking
    • 77% blogging
    • 72% microblogging
    • 52% CMS
      • (iPressroom 09)
  • 24. Blogging Policies
    • Multiple social media policies based on position within company
    • Establish credibility and be clear
      • Twitter text box
    • Provide context to your argument by including research or support that helps people understand your argument
      • If you disagree, but thoughtful and polite
    • Get your facts straight
    • Identify any conflict of interest if you mention a company or product.
      • http://socialmediagovernance.com/policies.php
  • 25.
    • What is the Blogosphere?
  • 26. Blogosphere
    • Social network or public sphere representing a community that exists in space
    • Links = Quality Blog
      • Attribution
      • Link to one another to build social capital
      • Outbound vs. within links
        • Increase traffic
      • Increase transparency
      • Increase diversity of viewpoints on topics
  • 27. Identify Online Influentials
    • Find, Follow, and Listen
    • Culture
    • Helping, fun and/or engaging
  • 28.
    • What is a Blogroll?
  • 29. Comments
    • Build relationships
    • Extend conversation
    • Share links, ideas and resources
    • There must be rules!!
  • 30. Content
    • Provide recommendations
    • Include sharable visuals
    • Short posts
      • 250 words
      • Break into block paragraphs
    • Post once a day (M-F)
      • Most often 2 – 3
    • At least one link
      • Must be meaningful
      • Detail via links
    • Never delete anything
    • Provide credentials
    • Purpose
    • React quickly
    • Check grammar
    • Biography including email
    • Encourage comments
  • 31. Writing Titles/Headlines
    • Communicate a benefit
    • Controversy or debate
    • Use keywords
    • Power words (easy, discover)
    • Keep it short
    • Don’t use periods
  • 32. Elements of a Blog
    • Post
      • Video, picture, url
    • Blogroll
      • Collection of links
    • Comments (allow)
    • Categories (Labels) vs. Tags
    • Archives
  • 33. Copyright
    • Embed videos from news orgs. and YouTube
    • Link to content, not take content from other sites
    • Use stock photos
      • U.S. Copyright Office bluntly says: “Acknowledging the source of the copyrighted material does not substitute for obtaining permission.”
    • Creative Commons
  • 34. Blogs
    • Content Management System (CMS)
    • Blogger - owned by Google
      • Easy to use and get started
      • Easy to embed multimedia
      • Blogger mobile (send photos and text to your blog)
    • WordPress
      • Robust
        • Resembles a Web site with pages
      • Good comments spam filter
      • Customize CSS themes only if you pay
    • Both free
  • 35.
    • What is RSS?
  • 36. Identify Fellow Bloggers
    • http://alltop.com/
    • http://listorious.com/
    • http://www.postrank.com/all_topics
    • http://technorati.com/
    • http://blogsearch.google.com/
    • http://www.foodblogs.com/
    • http://edublogs.org/
  • 37. Pick a theme
    • http://beyondrandom.com/design/wordpress-design/29-free-wordpress-themes-that-kick-ass/
    • http://www.tripwiremagazine.com/2010/01/great-websites-dedicated-to-help-you-find-wordpress-themes.html
  • 38. Next Class
    • Learn how to set up a blog using free WordPress
      • Topic
      • Title and Tagline
      • Blogroll
      • Pick Theme

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