Winning with the Enterprise 2.0
by Don Tapscott
The Story in Brief
Today we’re at a defining moment in business history—the threshold of a dramatic shift in the way that firms
are organized, innovate and create value. Information technology and new networked business structures are
removing the sources of friction in our economy, producing ten major dimensions of change that every firm
must address. A new breed of open, networked organization—the Enterprise 2.0—is emerging. Evidence is
mounting that companies that shift along these 10 dimensions of the new model, perform and compete better.
Table of Contents
1 A New Approach to Business is Required 55 The Enterprise 2.0: Rethinking Business
Strategy
2 The Age of Collaboration
Level 1: Collaboration among things A challenge to IT&CA program members
Level 2: Col