Mobile               Designing Digital     Francesca Valsecchi,               Devices to Connect    Serena Pollastri,     ...
product/service system
Initial briefdesign a mobile device for theinaccessible target                                 how we interpreted it      ...
Research context / design harvests                                     . Sustainable social                               ...
structure of the research                                                                     Create Connections &        ...
scenariosand                                               Personal usedesign                                             ...
6号                                        11号                                        Do you know when to cultivate them?  ...
23                                                         HOME 24                1                                       ...
Inaccessible targetdefinition checklist                                                                                   ...
greens           garlic                                          beans                                                  qi...
system design                                                sp                                              of ac        ...
system FLOW                          parse /dec ode /write      rfid   rfid                                      xml      ...
system FLOW                          parse /dec ode /write      rfid   rfid                                      xml      ...
DEVICE*open source technology and possible to be self-constructed
university workshops                                    S         Y          S      T   E           M                     ...
future developments The research project with Nokia is officiallyfinished, but:. Summer workshops with the College of IT(T...
Thank youFrancesca ValsecchiSerena PollastriYongqi LouDiego Daliadesignharvests@gmail.com
Tiantian - 田田. A Mobile Marketplace
Tiantian - 田田. A Mobile Marketplace
Tiantian - 田田. A Mobile Marketplace
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Tiantian - 田田. A Mobile Marketplace

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Tiantian is the outcome of a research project, conducted by Studio TAO and Tongji University with Nokia, to
demonstrate how digital communication devices can help bridge the social gap between rural and urban China.
Here https://vimeo.com/45420646 you can find the video of the project
This presentation has been made for the Design Research Society conference in Bangkok, July 2012.

Project Team
Serena Pollastri
Francesca Valsecchi
Diego Dalia

project tutors
Lou Yongqi
Wang Bin

collaborators
Lei Zhong
Xia Shuang
Wang Ye
Zhu Mingjie

Thanx to
Paul Cambre
Song Yimeng
Chen Qianqian
Song Dongjin
Jiang Lina
Ben Pullman

Published in: Design, Technology, Business
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Tiantian - 田田. A Mobile Marketplace

  1. 1. Mobile Designing Digital Francesca Valsecchi, Devices to Connect Serena Pollastri, Rural & Urban China Yongqi Lou and Diego Dalia.Marketplace.
  2. 2. product/service system
  3. 3. Initial briefdesign a mobile device for theinaccessible target how we interpreted it how digital communication devices can help bridge the social gap between rural and urban China.
  4. 4. Research context / design harvests . Sustainable social and economic local initiatives to bridge rural and urban China. . Explore the relationship between city and countryside, considering urban and rural as a complementary yin yang relationship to maintain identity but promote exchanges of resources.
  5. 5. structure of the research Create Connections & Rural/Urban Design Action China Specificities Resources Exchange Imbalance rural target low education low income low access Role of Technology based Services & Mobile Connectivity mobile China consumer trends INPUT Research Actions INPUT Desk Research Field Research (Understanding) (Conversation) tools (local and tools (explorative and research filter worldwisde): analytical): filter: reports/article poscard trend watching survey - technology trends data collection in-depht interview - devices market case studies - user habits Target Definition Rural target Urban target Opportunities
  6. 6. scenariosand Personal usedesign 6direction Daily Life Facility Social Networking Tool Local Long distance communication communication 2 1 7 Design Direction 4 Work Tool 3 Business Bridging Service 5 Work
  7. 7. 6号 11号 Do you know when to cultivate them? 你知道他们在什么时间播种吗? spring summer 春天 夏天 winter autumn 冬天 秋天 16号 With sensors you can check your plants from remote 通过花盆内的感应装置你能够随时随地察看植物状态 这是一个能照看 urban targetHow packaging influence your choice? ethnography 夏 夏 春天 夏 春天 春天 天 自家花园的设备 天 天 。当植物缺水时 夏 夏 夏 春天 春天 春天 天 天 天 天 能帮助浇水;当 天 天 秋 冬 秋 冬 秋 冬 天 天 天 光照不足时能打 天 天 天 秋 秋 冬 冬 秋 冬你通常选择哪种包装? 开补给光源;当 天 天 天 温度过于寒冷时 plant 1 water 会给你提醒。 light 夏 夏 春天 夏 春天 春天 healthness 天 天 天 add turn change water lights plant 夏 夏 夏 春天 春天 春天 天 天 天 天 天 天 秋 冬 秋 冬 秋 冬 天 天 天 天 天 天 秋 秋 冬 冬 秋 冬 天 天 天 3号 13号 Which activities in the countryside? Which are your favourite social or information networks? 选择你的乡村活动 你最喜欢哪个社交网络? -_- 喜欢程度? ^^ Set of Cards to investigate ) picking 采摘 gardening 耕种 fishing 垂钓 cooking 烹饪 users’ relationship with pic-nic 野餐 yuga/tai chi 瑜伽、 太极 running 跑步 riding bike 自行车 leisure activity 休闲 hiking 徒步旅行 bird watching 赏鸟 9号 Food distribution 10号 What do you need to create your garden? technology, food, rural life. 食品配送 为了建造自己的花园,您需要哪些? 你通常在哪里购买有 机食品? 超市 super market 有机食品店 organic shop 市场 market 家庭配送 home delivery 农户 farm Research Findings * Disconnection to food (no cook, eat out) * Intense use of smartphones * Safety concerns (whant "clean" food) * No connection with agriculture (no idea about seasonality or practices)
  8. 8. 23 HOME 24 1 2 rural target ethnography 22 3 21 4 wifeFields Commercial 20 Center 5 COOPERATIVE #4. WANG FANG 19 6 COMM. CENTER FIELD PERSONA 1 18Cooperative 7Headquarter Home villagers in depht interviews with farmers and 17 8 friends coworkers marginal communities in Shanghai and 16 9 FIELD coworkers Chongming area. 15 10 14 11 villagers 13 12 coworkers #1. LU FU GUI Technological literacy, daily habits, LEVEL OF INTERACTION openness to technology WIFE FRIENDS COWORKER A COWORKER B Research Findings * Own mobile, use basic functions (no text VILLAGERS or internet) LOW MEDIUM HIGH (some leave at home, some carry bag for * Unconfortable to carry the mobile around mobile) 24 1 23 2 #5. LIN GANG 22 3 * Short/long distance ties (especially * Active social life 21 migrant communities) 4 Fields Commercial 20 Center 5 19 6 PERSONA 1 #2. ZHANG FENG 18 Cooperative 7 Headquarter Home #3. LIU FANG 17 8 16 9 15 10 14 11 13 12
  9. 9. Inaccessible targetdefinition checklist Personal Field Illiterate Education high educ. bad good Health/phisical conditions high low Ergonomic Constrains old young Age low high Budget y nsit low high - De Budget Technological literacy et w o rk Technology Attitude Ag ial n ize e k -S S oc low high or tw Erg ono mic con So cia l ne Curiosity on technology st SO rain D s L CI FIE AL many AL none in local BEH Integration PERSON AVIOUR INACCESIBLE TARGET Community Device owned ical cond itions Health/Phys low high D ai E ly ro Social network - density TEC UD utin H N O L O G Y A TTIT e u ca t io n Social Behaviour Te Ed Curiosity on ch local broad n ned ol o Social network - size gy ow l ite ice rac Dev technology y low high Integration in local community inactive active Daily routine Target Positioning
  10. 10. greens garlic beans qingmao cai exploration fruit beans and findings rapeseed observation: Use of garden as farm land. Home production of seasonal local spinach leek greens pepper2. Residential house with patio vegetables, herbs, medicine, fruits for self consumption, gifts, market opportunity Local knowledge and produce can be used as a connection.
  11. 11. system design sp of ac pr e f od or uc th ts e e information space service an xc d ha va ng lu e es
  12. 12. system FLOW parse /dec ode /write rfid rfid xml sim I hezuoshi pc -pc parsing website / app c onfirm what people do what machines do interfaces
  13. 13. system FLOW parse /dec ode /write rfid rfid xml sim I hezuoshi pc -pc parsing website / app c onfirm what people do what machines do interfaces
  14. 14. DEVICE*open source technology and possible to be self-constructed
  15. 15. university workshops S Y S T E M MAP Dealers Staff User Publish es s as te ra ist min rch Ad Pu Interacts Enables SCREEN PHONE MAP Pro es Produces Provides d u ce d uc s Pro 团宝网 GROUPON
  16. 16. future developments The research project with Nokia is officiallyfinished, but:. Summer workshops with the College of IT(Tongji University) to prototype the device.. Testing in the real context TianTian is an open source system. The physical device and the electronics can be self made, starting from a low cost kit provided to the community.
  17. 17. Thank youFrancesca ValsecchiSerena PollastriYongqi LouDiego Daliadesignharvests@gmail.com
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