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  • 1. Product Service System DesignTongji University, 2011/2012
  • 2. Lecture04ScenariosDesignAnd Strategic ConceptGuidelines
  • 3. Scenario Building …scenarios as we intend them, are visions of the future together with concrete solutions definition that may lead from the current situation to this future vision… …beyond classical new product definition, new ‘solution’ definition is a larger process envisioning complete new systems including products, services, policies and their related communication… (Francois Jegou)
  • 4. Case studyNanoplatDevelopment of a Platformfor Deliberative Processeson Nanotechnology inthe European ConsumerMarket based on socialcomputing tools. Projectivescenarios simulatingpossible developmentsof nanotechnologies infood to stimulate strategicconversation and beta-testthe platform.www.strategicdesignscenarios.net* scenario as a final outcome
  • 5. Polarities and Scenarios Matrix /1 Polarity 2 sce- Lorem ipsum dolor nario A Lorem ipsum dolor sit amet, consectetur sit amet, consectetur adipiscing elit. Aliquam adipiscing elit. Aliquam laoreet dignissim odio, laoreet dignissim odio, ultricies accumsan leo ultricies accumsan leo malesuada a. Sed volutpat, scenario A scenario B malesuada a. Sed volutpat, est non pellentesque est non pellentesque tristique, sapien lorem tristique, sapien lorem elementum urna, vel elementum urna, vel pretium est tellus nec diam. pretium est tellus nec diam. Ut ac est mauris. Ut ac est mauris. Polarity1 Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur sit amet, consectetur adipiscing elit. Aliquam adipiscing elit. Aliquam laoreet dignissim odio, laoreet dignissim odio, ultricies accumsan leo ultricies accumsan leo malesuada a. Sed volutpat, scenario C scenario D malesuada a. Sed volutpat, est non pellentesque est non pellentesque tristique, sapien lorem tristique, sapien lorem elementum urna, vel elementum urna, vel pretium est tellus nec diam. pretium est tellus nec diam. Ut ac est mauris. Ut ac est mauris.Choose a couple of polarities, that you will use to build a matrix. These polarities identify four scenarios, that you willname and briefly describe.The matrix is used to identify different design directions; it is a tool for internal discussion, to understand, map anddescribe the positioning of the solution.
  • 6. Polarities and Scenarios Matrix /2 Polarity 2 sce- nario A scenario A scenario B Polarity1 Solution positioning scenario C scenario DIdentify the area where your solution will be positioned. To do this you have to discuss a lot, and define which area hasmore potential, where you can develope some social innovation solution, which needs are more critical, and, last butnot least, what are you more interested in.Use the map also in the concept generation phase to map your ideas
  • 7. Polarities and Scenarios Matrix /2 Polarity 2 sce- nario A scenario A scenario B Polarity1 Solution positioning scenario C scenario DIdentify the area where your solution will be positioned. To do this you have to discuss a lot, and define which area hasmore potential, where you can develope some social innovation solution, which needs are more critical, and, last butnot least, what are you more interested in.Use the map also in the concept generation phase to map your ideas
  • 8. Polarities and Scenarios Matrix /3 Polarity 2 sce- 2 nario A scenario A scenario B 5 1 Polarity1 Solution positioning scenario C 4 scenario D 3Map case studies and best practices, and describe the most interesting ones in detail.
  • 9. Scenario Descriptive Title Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam laoreet dignissim odio, ultricies accumsan leo malesuada a. Sed volutpat, est non pellentesque tristique, sapien lorem elementum urna, vel pretium est tellus nec diam. Ut ac est mauris. Keywords Discovery, community based tourism, sustainable travel. (...)A preliminary overview ofthe idea, that is produced "Lorem ipsum dolor sit amet, consecteturin order to feed the creative adipiscing elit. Aliquam laoreet dignissim odio, ultricies accumsan leo malesuada a."process and orient thefollowing design activities. "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam laoreet dignissim odio, ultricies accumsan leo malesuada a." "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam laoreet dignissim odio, ultricies accumsan leo malesuada a."
  • 10. Use Metaphores"If you can tell a good story about something, or spin agood metaphor, it makes sense to people. This is wherethe meaning of the design comes from. A clear metaphoris the strange idea that connects two things; forexample the cloud and the bolt of lightning, saying—Ahhah! This isn’t a computer, it’s a desktop!Along with the metaphor, we also need a variety ofscenarios, to understand the context of Who is using it,Where are they, and What are they trying to accomplish?"(Bill Moggridge)
  • 11. Schedule11.09 (today) 11.16 11.23 Lecture + review Students final presentation of the *Divide into Service team + Lecture + review research phase. Product team11.30 12.07 Concept presentation -scenario Lecture + review -product -service
  • 12. See you Next Wednesday.(I already put this on Slideshare)